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Product updates

Introducing the latest myCWT product and service enhancements

Building on our digital, omnichannel myCWT platform, our new products and services will simplify travel management for you and your employees – anytime, anywhere, anyhow.

Note: Featured services may not be available in your country at this time. Please reach out to your CWT representative for more details.

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Q4 – 2024
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Q4 – 2023
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Hear from Chief Product Officer, Erica Antony as she shares the key product highlights of 2024, along with the key areas driving innovation.

  • 2040: Baseline, Boom or Bust

    As we enter an era of rapid transformation and unprecedented challenges, it is essential for travel managers, meeting & event planners, and corporate decision-makers to look ahead and frame our current strategic thinking with a clear vision of the future. Business travel and meetings and events (M&E) are poised for significant change over the next decade and a half, driven by a complex interplay of sustainability goals, technological advancements, evolving work models, and geopolitical dynamics.

    In this paper to mark the 10th anniversary of our Global Business Travel Forecast, we explore, for the first time, a long-term vision of the future and potential trajectories through three distinct scenarios, each offering insights into how these forces should affect policy-making, budgeting and priorities. By examining these scenarios, we can better understand the diverse possibilities that lie ahead and the strategic imperatives required to thrive in each potential future.

    Based on trajectory data analysis and interviews with industry leaders, behaviorists and climate tech founders, this forward-looking approach enables us to anticipate changes, strengthen our strategies, and make informed decisions that align long-term objectives. It is through this lens of foresight and adaptability that we can build resilience, seize opportunities, and navigate the complexities of the future.

    We invite you to reflect on the insights presented, and consider how your organization can prepare for the opportunities and challenges that lie ahead. Together we can ensure that travel and meetings remain catalysts for growth, scalability and sustainable practices.

    1. Scenario development is both an art and a science
    2. Megatrends Shaping the Future of Business Travel, Meetings and Events
      • Sustainability goals the new crux of corporate policy
      • Technology Revolutionizes Travel Management
      • Modern work models spark new travel patterns
      • Changing demographics open doors to new opportunities
    3. Three Scenarios: Base case, boom and bust
    4. Future-proofing strategies
    Download 2040: Baseline, Boom or Bust (1.17 MB)

  • CWT GBTA Global business travel forecast 2025

    When it comes to pricing, global business travel has finally reached an enduring, higher baseline. Prices will continue to rise in 2025, but only moderately, so expect a period of normalized growth.

    However, this pricing environment, one of marginal gains and price regularity, is fragile. Global leisure travel has now realized a lot of its pent-up demand, while corporate travel has been resurgent, with 2024 edging at preCovid levels.

    There are many factors at play, whether its volatile oil prices, labor costs and constraints, inflationary pressures, and geopolitical factors. As this elevated baseline edges upwards, albeit marginally, travel budgets will come under increased scrutiny, especially as travel patterns and attitudes change.

    It’s why business travel can’t be viewed in a silo, and the true value to an organization must be fully realized. This forecast can help with those calculations.

    Download icon
    Download CWT GBTA Global business travel forecast in PDF format (1.17 MB)

  • Capitalize on emerging technologies in corporate travel

    Technological advancements are accelerating at an unprecedented pace. How will emerging innovations like Generative AI, blockchain, and self-sovereign identity (SSI) transform corporate travel? 

    BTN and CWT probed global CEOs, travel managers, industry consultants and tech experts on the promises, questions, and expectations these innovations raise and how they are set to reshape traveler experience, cost control and service delivery in corporate travel and events. 

    Download and discover

    • The technologies that will have the greatest impact on corporate travel in the next 2-5 years
    • How these emerging technologies are poised to control costs, enhance service and security, and boost efficiency
    • The critical challenges, opportunities, risks and roadblocks each innovation raises
    • What travel managers, buyers and experts anticipate from these innovations 
    Download Emerging Technologies in Corporate Travel in PDF format (1MB)

  • Environmental consciousness: How travelers can make a difference

    Organizations are making great progress with greener travel programs and policies, recognizing the urgency of addressing environmental concerns. Sustainability has become a top priority for businesses worldwide, and business travelers play a crucial role in this transformation. The sustainable tourism market is poised to grow by $335.93 billion during 2023-2027. Here are ways that business travelers can contribute to making their trips more sustainable.

    Eco-conscious offsetting

    The concept of carbon offsetting is no longer limited to simply purchasing carbon credits. We’re witnessing a proliferation of creative solutions to reduce the environmental impact of travel. One notable example is Treedom an organization dedicated to reforestation and community support. Here’s how you can get involved:

    • Plant trees remotely: Treedom allows you to remotely plant trees, enabling you to choose the species and environment where your tree will grow. With 4 million trees planted globally, the impact is tangible.
    • Stay connected: When you participate in tree planting through Treedom, you receive photographs, geolocation information, and updates on the local project’s progress and its impact. This innovative approach not only helps offset your carbon emissions but also contributes to biodiversity and supports local communities.

    Embrace eco-friendly hospitality

    Greener accommodation options: The choice of accommodation plays a significant role in determining the sustainability of business trips. Partnerships like the one CWT has with Thrust Carbon empowers travelers to make eco-conscious choices at the point of sale. Here’s how to make a difference:

    • Embrace ‘less is more’: Opt for a smaller hotel room to conserve energy and resources. Additionally, select accommodations close to meeting locations to reduce the need for lengthy taxi journeys, further minimizing carbon footprint.
    • Choose alternative transportation: Many hotels have eco-friendly transportation options, such as electric vehicle charging stations, bike rentals, and shuttle services using low-emission vehicles.
    • Energy efficiency: Choose hotels investing in energy-efficient lighting, heating, and cooling systems. Smart technology, like motion sensors, is used to minimize energy consumption in rooms and meeting areas.
    • Check sustainability credentials: Research the sustainability credentials of potential hotels. Look for properties with clear targets and tangible goals, such as commitments to install solar panels at 50% of their locations by 2025. Explore and understand sustainability standards in hotels by listening to a green standard in hospitality.

    Nurturing circularity

    Engaging with the circular economy: Travelers are encouraged to consider the principles of the circular economy at every stage of their journey. Here’s how to adopt a circular approach:

    • Choose sustainable fashion: Rather than opting for fast fashion, support local sustainable fashion labels when buying work outfits. This choice promotes eco-friendly and ethical practices within the fashion industry.
    • Sustainable food choices: Ensure that meals are sourced sustainably, meaning they come from ecosystems managed according to environmental standards that promote regeneration. Look for food items labeled with a carbon-neutral certification scheme and opt for dishes made from ingredients from local farms, contributing to the local community.
    • Zero-waste travel: Zero-waste lifestyles on the road means making an effort to produce as little waste as possible by using reusable products and choosing businesses that prioritize waste reduction.
    • Plastic-free travel: The reduction of single-use plastics is a significant concern for eco-conscious travelers. Promoting eco-friendly travel involves the use of reusable water bottles, utensils, and shopping bags to reduce plastic waste during your journey.
    • Eco-friendly transportation:  Electric scooters, bicycles, and hybrid or electric rental cars are becoming more prevalent in many destinations. These options reduce air pollution and reliance on fossil fuels.

    Business travelers have the power to make a significant impact on the sustainability of their trips. Creatively offsetting emissions, choosing eco-friendly accommodation, and embracing circularity help shape a greener, more environmentally responsible future for business travel. Our choices matter, and together, we can make a positive difference for our planet.

    Image credits: Adobe Stock

  • Celebrating the 37th anniversary of the Air Traveler’s Bill of Rights for individuals with disabilities

    For those of us who travel frequently for business, it’s easy to forget the complexities of travel for those with disabilities. As we mark the 37th anniversary of the U.S. Department of Transportation’s (USDOT) Bill of Rights for air travelers with disabilities, it’s an apt moment to reflect on the rights and conveniences these regulations afford and how they’ve enhanced the travel experiences for many.

    This Bill of Rights was constructed under the Air Carrier Access Act, outlining the essential rights of air travelers with disabilities. Today, as a leading travel management company, we want to ensure that business travel managers and travelers are well-informed about this significant document.

    What is the Bill of Rights?

    Designed to ensure that air travelers with disabilities are treated with the respect and dignity they deserve, the Bill of Rights’ key provisions include rights to accessible information, facilities, and airport and onboard assistance. Travelers can also bring assistive devices or service animals, request seating accommodations, access specific aircraft features, and seek resolution for any disability-related issues.

    The Bill of Rights is a living document reflecting the ever-evolving landscape of air travel. USDOT ensures that the Bill of Rights remains updated as regulations change. The latest version was published in July 2022.

    https://youtu.be/Qz9LAx20BIo

    Who does the Bill of Rights Serve?

    This Bill serves individuals with disabilities, referring to persons with a physical or mental impairment that impacts major life activities, whether walking, hearing, or breathing. Whether you’re flying with a U.S. airline or a foreign airline to or from the U.S., the Bill of Rights applies, ensuring an inclusive air travel experience.

    The Bill of Rights ensures that discrimination based on disability has no place in air travel. It mandates airline personnel, from frontline staff to airline contractors, to be well-trained and sensitive to the needs of passengers with disabilities.

    As we mark this anniversary, let’s take a moment to appreciate these essential rights and always ensure that every journey is undertaken with respect and understanding for all.

  • #IMEX Las Vegas 2023 reflections

    …and just like that, IMEX America 2023 has concluded as fast as it started.

    A week ago, #EventProfs from all over the world were #IMEXcited to meet in Las Vegas to get business done.
    A week of creating captivating memories, attending fascinating educational sessions, and gaining indispensable connections.
    A week to come together with our professional meetings and events community; our ever-growing global network.
    A week later, #IMEXhausted has became a longing to hit replay yet knowing we won’t hear that sweet melody until #IMEX24.

    I’m full of gratitude as I reflect on my #IMEX23 highlights. Every #EventProfs had their own IMEX experience and mine was no exception. Here’s what caught my attention after ten years of attending this conference (written in a ‘Top 5’ list like my pre-IMEX blog because this Meeting Planner needs to get back to planning)!

    1. I couldn’t turn any corner without being entangled in the conversation around AI and its impact on our industry. It could be a daunting task of ‘keeping up’ with this topic but keep on keeping on! Change is constantly upon us in this tech space and it’s not going away so embrace it as best you can. My advice? Engage with topic experts (like Nick Borelli, Miguel Neves, Julius Solaris), continue to be a part of the conversation, and get hands on with experiencing the technology. In order to advance in this profession, we’ll have to adapt and (2020 throwback word) ‘pivot’ – the good news? We’re in this together.

    2. Watching our global community come together to help raise each other up is absolutely one of my highlights. I noticed some small but impactful moments that make a conference center full of thousands of professionals feel like one unified team. Shining examples like holding a moment of silence before the Smart Monday keynote, being #MauiStrong during educational sessions (the Hawaii booth was full of aloha all Tradeshow long by the way), and supporting charity organizations such as SEARCH Foundation, SITE Foundation, and MPI Foundation all week long and beyond. Moments like those make me so proud to be a part of this industry (because like Technology advancements… we’re in this together.)

    3. Talking about keeping up… Vibe check, Gen Z! Hosting the Future Leaders Forum was not only my #IMEX23 highlight but honestly, my top career highlight. I spent a whole day moderating educational content for 100+ young professionals and all I can say is I hope you pull a chair over for this next generation of #EventProfs because they are ready to be at the table (no admission cap.) They’re not afraid of vulnerably asking the tough questions, caring for the environment and themselves (yes, sustainability and mental health is up on the list), and just like us, they’re craving for authentic connections. And TBH, I’m just happy they thought I was cool and not cringe.

    4. Keeping my finger on the pulse of the Meetings, Incentives, Conferences and Exhibitions (MICE) trends was incredibly engaging. It was tough to pick favorites during this year’s trade show because it’s constantly being elevated. I had the opportunity to engage in more genuine ‘local’ experiences at the booth vs being gifted a boring old branded pen (and I saw more fun being had as I walked by). Experiences like customized cookies and a photo opportunity on a roller coaster were memorable activations. It’s this type of engagement that will ignite business being done in the future.

    5. And to leave you on my last and most important highlight: the theme of in-person connection is here to stay! Since I first attended IMEX America in 2012, I’ve noticed that my highlight each year is delightfully the same. And what is that highlight you may ask? Its a firm handshake, a friendly hug, and a shared laugh when you meet face to face. An instant dose of belonging. This synergy flowing and bouncing off one another creates changed behavior. It’s why there’s so many highlights and not many lowlights and is why IMEX America holds such a special place in my #EventProfs heart. #IMEXcited even more for #IMEX24!

    Image credits: CWT and Adobe Stock

  • Business team working together. Businessman using tablet for analyzing data stock market in monitoring room with team pointing on the data presented in the chart, financial investment concept.

    Lean, Green, Money Saving Machine: How to integrate travel and meetings

    I like to use the term ‘treetings’ to describe the combined spend category of travel and meetings. Companies should “treet” themselves to bigger and better benefits by leveraging the power of a fully aligned travel and meetings strategy.

    All cuteness aside, leveraging the totality of all spend within a comprehensive approach can lead to so many benefits in a time of steadily rising travel and event costs.

    The CWT GBTA Global Business Travel Forecast 2024 predicts a global average cost-per-event attendee per day of $169, up 5.6% from 2022, which is expected to rise a further 3% to $174 in 2024.

    With higher costs comes greater responsibility leading companies to embrace a combined approach to managing business travel and meetings & events.

    A centralized strategy boosts savings, provides visibility and control and helps meet sustainability and ESG objectives.

    Immediate benefits include greater leverage and negotiation power, incremental savings and cost avoidance, positive impact to ESG goals, lean approaches (i.e. productivity gains, reduction in duplication, time savings), six sigma efficiencies (i.e. process improvements, user satisfaction), and strengthened supplier relationships.

    The ultimate goal is to bring the separate pieces together into one cohesive, aligned, and overarching strategy covering all travel-related spend categories.  Having the collective data and insights in one place supports the formation of annual strategies.  It is important to ensure that all levers and triggers in one area are communicated across all areas so the impact can be fully assessed. Were transient rates reduced mid-year? What is the impact on meetings?  This can improve the user experience, and strengthen your position with suppliers, and executive leadership teams.

    Your playbook for a combined strategy

    There is no better time than the present to concentrate on a focused game plan.  Travel costs are on the rise and companies have so many competing priorities.  It is so important to avoid making decisions in a vacuum or silo.  Companies should not only consider the impact that a sudden change, new strategy, or fresh idea can have on their travel program; thought also needs to be given to the resulting cause and effect on the meetings program. Take the time to think through key strategies at an overarching level to ensure alignment across all travel and meeting categories.  Be purposeful about considering downstream impacts before deploying new solutions and strategies.

    Elevate your supplier strategy

    Many companies are heading down this path, focusing more on how to leverage the totality of their supplier spending.  They realize that regardless of the purpose, be that transient travel or meeting, it is the same company dollar going out the door in exchange for a product or service.  Bringing visibility into the total dollars spent with a particular hotel or venue can be the start of developing targeted discussions around data-led goals. 

    Let’s take a look at a basic real-life example. A company’s hotel transient RFP is about to launch. There is a bidder’s conference scheduled with the supplier base. Consider the power of presenting top market data that overlaps with the meetings & events program and informing suppliers of key harmonious strategies. 

    It is time to expand the definition of a centralized strategy to be all-encompassing over all travel and meeting spend categories.  Yes, companies can have a successful centralized travel strategy, and also a separate thriving centralized meetings strategy, but consider the power of a unified single approach. Just as chocolate and peanut butter are delicious treats on their own, pair them together in a Reese’s peanut butter cup, and they are simply better together.  Similarly, a single strategy guiding both travel and meeting programs can unearth new insights and ‘a-ha’ moments.  Companies can move into an entire new realm – to fully optimize the potential that exists.

    Think about those strategic thinkers who reside within the organization and consider aligning under one unified travel and meetings strategist.  Seeing the big picture through a focused lens can uncover key insights that were there all along – they just needed to be discovered.

    Here are 3 steps to get started on your strategic journey: 

    1. Draft a combined strategy – it can be refined over time.
    2. Organize frequent meetings with key leaders of travel, meetings, air, hotel, OBT, and group travel to strategize annually and at frequent intervals throughout the year.  Share your vision with your travel partner(s) as they can help execute and deliver insightful recommendations and best practices.
    3. Develop an advisory board to enlist feedback from all areas to continually drive positive change.  A focus on stakeholder engagement will allow companies to leverage the insights gained from employees to further perfect the process, user experience, and overall value.  For example, is at-home virtual work leading to more frequent meet-ups among local employees?  Where are these small meetings taking place?  Is there a need to negotiate small meeting packages in transient markets?

    Take a little time to lay out your cohesive strategy for travel and meetings, and the incremental “treets” or benefits will be unlocked as you execute upon the plan. 

    Learn more about how you can reduce travel and event costs in the CWT GBTA Global Business Travel Forecast 2024.  

    Visit CWT Meetings & Events

    Image credits: Adobe Stock

  • Amsterdam – Discover its enchanting canals and rich cultural history

    When choosing a location for meetings and events, Amsterdam consistently ranks as a top choice. With its rich history, stunning venues, and vibrant atmosphere, the Dutch capital offers a unique and inspiring setting for any gathering. Amsterdam is so much more than the red light district and coffeeshops that it is known for. Its unique canals with their 17th century houses are worth a stroll, both in the daytime and at night when the lights go on.

    Why Amsterdam?

    • Centrally located: Amsterdam is a hub of international travel, making it easily accessible for attendees from around the world. Amsterdam Airport Schiphol is one of Europe’s busiest airports, ensuring convenient connections. A train can get you to the city center in just about 20 minutes.
    • Unique venues: The city boasts an array of unique venues, from historic canal houses to modern conference centers. Consider hosting your event in a canal-side mansion, a former industrial building turned chic event space, or even a cutting-edge museum.
    • Multilingual and diverse: Amsterdam’s population is known for its diversity and fluency in English, making it an ideal location for international events. You won’t have to worry about language barriers here.
    • Cultural richness: With world-class museums like the Rijksmuseum, Van Gogh Museum, and Anne Frank House, attendees can explore Amsterdam’s cultural heritage during downtime.

    Recommended Venues

    • Beurs van Berlage: This historic stock exchange building turned event venue offers grandeur and elegance. It’s perfect for conferences, product launches, and exhibitions. This location that has multiple spaces and breakout rooms, can be booked for events of 200 persons and up.
    • EYE Filmmuseum: Situated on the banks of the IJ River, this contemporary venue offers stunning views of the city and is ideal for film screenings, presentations, and receptions. The location offers various unique event spaces for events from 10 to 900 guests, each with its own style and character.
    • The Royal Concertgebouw: For a touch of classical elegance, consider this renowned concert hall. Its acoustics are exceptional, making it suitable for concerts, award ceremonies, and gala dinners. The building offers five multifunctional spaces that can accommodate groups from 25 – 1950 people, depending of the type of event.
    • The Rijksmuseum is the national museum of the Netherlands dedicated to Dutch arts and history. The museum has on display 8,000 objects of art and history, from their total collection of 1 million objects from the years 1200–2000, among which are some masterpieces by Rembrandt (a.o. The Night Watch), Frans Hals, and Johannes Vermeer (a.o. The Milkmaid). The museum also has a small Asian collection, which is on display in the Asian pavilion.
    • The Van Gogh Museum is situated in the same area as the Rijksmuseum and is dedicated to the works of Vincent van Gogh and his contemporaries. The museum contains the largest collection of Van Gogh’s paintings and drawings in the world, among which the famous Almond Blossoms, Sunflowers, Irises, and Potato Eaters.
    • Anne Frank House: A must see when you are in Amsterdam is the house where Anne Frank and her family hid from the nazis during the WW II. The house, together with the two adjacent buildings, opened as a museum to the public in 1960. It contains a permanent exhibition about the life and diaries of Anne Frank, as well as an exhibition space about all kinds of persecution and discrimination. The museum is the third most visited museum in the Netherlands, after the Van Gogh Museum and the Rijksmuseum. Tickets are only available online, be sure to plan well in advance. 
    • RAI Amsterdam: Located not far from the center of the city, this multifunctional exhibition and conference center accommodates a wide range of events. From meetings to large-scale conferences, whether it concerns a meeting with 10 people or a trade fair with more than fifty thousand people.
    • Amsterdam Lookout, located on top of the A’DAM Tower in Amsterdam North, is an observation deck with an unrivalled panoramic view of Amsterdam. Daredevils and thrill seekers can get their adrenaline rush with Europe’s highest swing ‘Over The Edge’ and dangle 100 metres above the ground, back and forth over the edge of the tower. The building also offers multiple options for meetings or events for small and large groups.
    • Zaanse Schans: This unique part of the Netherlands just north of Amsterdam, is full of authentic wooden houses, mills, barns and workshops. Stroll past the bakery museum and enjoy the smell of fresh cookies or look at the warehouse where clogs are made. You should be sure not to miss the cheese factory, pewter foundry and the various windmills.
    Beurs van Berlage
    Amsterdam Eye
    De Zaanse Schans

    More about Amsterdam

    • Flower Power: The Netherlands is famous for its tulips, and Amsterdam’s floating flower market, the Bloemenmarkt, is the only one of its kind in the world.
    • Canals Galore: Amsterdam is often referred to as the “Venice of the North” due to its extensive canal system, even though Amsterdam has more canals than Venice. In fact, there are over 100 km (about 62.14 mi) of canals (grachten), of which the historical 17th century canal ring area, named Grachtengordel, has been listed as a UNESCO World Heritage Site since 2010. Book a boat trip to explore Amsterdam from the water.
    • The Vondelpark is Amsterdam’s largest city park, and certainly the most famous park in the Netherlands. ‘Amsterdammers’ as well as tourists enjoy sunny days, dog-walking, jogging, roller-skating, listening to music, people-watching, or just lying in the grass. Free concerts are given at the open-air theatre or in the summer at the park’s bandstand. Other attractions are the statue of the poet Vondel and the historical Pavilion with its restaurant Vertigo, opening in summer a popular terrace.
    • Bicycles Rule: With over 800,000 bicycles in the city, Amsterdam is one of the most bike-friendly places in the world. You’ll often see more bikes than cars on the streets so watch out when crossing cycle lanes.
    • Tolerance and Diversity: Amsterdam is renowned for its progressive values and openness in regard to the LGBTQ+ community. It was the first city in the world to legalize same-sex marriage in 2001. Amsterdam Pride, Amsterdam Gay Pride or Pride Amsterdam is a citywide queer-festival held annually at the center of Amsterdam during the first weekend of August. The festival attracts several hundred-thousand visitors each year and is one of the largest publicly held annual events in the Netherlands. The peak of the festival is during the Canal Parade, a parade of boats of large variety on the first Saturday of August.

    Amsterdam offers a perfect blend of accessibility, unique venues, and cultural richness for meetings and events. Whether you’re planning a conference, a gala dinner, or a corporate retreat, the Dutch capital is sure to leave a lasting impression on your attendees. So, consider Amsterdam for your next event, and immerse yourself in the charm and vibrancy of this extraordinary city.

    Image credits: Adobe Stock

  • 5 pieces of honest advice to really prepare for IMEX America 2023

    Written by a CWT meeting planner who’s been #IMEXhausted for 10 years

    Ahhhh… IMEX America, the Olympics of all the meeting and event conferences (IMO). Where thousands of #EventProfs from all over the world come together to get business done in the 24/7 city of Las Vegas.

    Walking the IMEX America Tradeshow Floor for the first time as a recent graduating student in 2012 was my ‘AH HA’ moment. This conference holds a special place in my heart because of the catalyst of confirming I indeed want a career in this corporate events world.

    And after a decade of attending IMEX America as a Young Professional, Supplier Partner, Guest Speaker, Hosted Buyer, and even an IMEX Brand Ambassador, here are my 5 pieces of honest advice to really prepare for IMEX America 2023.

    1. What I learned…
      Take care of your future self by doing the extensive research and getting organized prior to your flight. You won’t feel like a small fish in a big pond if you’re able to understand the bigger picture of the conference. Review the schedule of events ahead of time and block off your calendar so you can easily refer to it (‘it’ being the IMEX app, download it and thank me later.)

      Learner for life? Smart Monday powered by MPI is a whole day of complimentary education and professional development prior to Tuesday’s official start day.
    2. Layers of comfort
      a.             Yes, bring layers of clothes because it’s hot in Las Vegas but chilly in the conference center.
      b.      Yes, bring business attire and comfortable walking shoes that reflects your personality (easy conversation starter.)
      c.       Yes, bring a reusable bag dedicated to putting all your new branded tchotchkes that you’ll be gifted.
      d.      Yes, bring that sustainable water bottle to stay on top of your hydration game.
      e.       Yes, bring all your favorite snacks because ‘nobody’s got time’ to be hangry (hungry & angry) plus, sharing is caring.
    3. Social battery > Battery charger
      While you ensure your phone is on full battery mode to capture the moments, don’t forget to also charge your social battery. IMEX America is a marathon not a sprint and there are plenty of ways to engage whether you’re an introvert, ambivert, or extrovert. So, incorporate that morning meditation to ground yourself, follow hashtags and accounts like #IMEX23 or @IMEX_Group to stay in the know, and accept that you can’t be everywhere all at once so choose wisely on how you want to spend your energy! (It’s okay to have an early night in so you’re up for the 7:00am IMEXrun.)
    4. You better (net)work, work, work!
      It’s the face-to-face interactions with new connections and heart-felt reunions of industry colleagues for me.
      It’s the conscious selection of which experiences to attend, planned by professionals in our field for professionals in our field for me.
      It’s the chaotic non-stop, action-packed week full of educational and network opportunities for me.
      So simple as #EventProfs Britney Spears would say, “You. Better. (Net)work!”
    5. Genuine connections
      Genuine connections don’t just happen as you network, unfortunately. Individuals must truly be aware to authentically connect with others. It’s tough not to get FOMO (Fear of Missing Out) so my biggest advice is quality over quantity so you can be on Team JOMO (Joy of Missing Out). Remember people’s name during that first introductions, mindfully partake by being fully present in that conversation (even if it is a sales pitch), and find common interests as humans, outside of your fancy career titles. The biggest missed opportunity is not following through on the thank you’s and nice to meet you’s afterwards. From my experience, the genuine connections you make in this community will greatly add value to your CWT work life.

    So overall, #IMEXcited to cheers to all that’s good about being the #MeetingProfs humans we are, and I’ll report back with the highlights as I take over the CWT Meetings & Events social for the week.

    Image credits: CWT & Adobe Stock

  • Global business travel forecast 2024

    Now in its ninth year, the CWT GBTA Travel Price Forecast 2024 helps businesses understand market pricing for airfares, hotel room rates, ground transport and meetings and events. The forecast also explores where prices are heading, as well as the drivers of change.

    Through interviews with leaders at CWT and GBTA, and in-depth analysis from acclaimed global futurist and New York Times best-selling author, Dr. Shawn DuBravac (Avrio Institute), you’ll be one step ahead of the curve.

    Launch Global Business Travel Forecast 2024 interactive experience

  • Here’s how to navigate the new cost of travel  

    In today’s business environment we’re used to figures defying expectation and have built up a resilience to change after the baptism of fire that was the pandemic and its economic fallout. But that doesn’t mean that managing travel and events for an enterprise organization is easy.

    Global airfares rose 72.2% and hotel rates 29.8% in 2023, surpassing an originally forecasted 48.5% and 18.5% respectively. Rates are forecasted to climb even further in 2024 while travel budgets are significantly tighter than the halcyon days of 2019, “We’ve seen over the course of the last 12 to 18 months significant impacts from inflation in multiple geographies around the world,” says Nick Vournakis, CWT’s Chief Customer Officer, “local economies will combat inflation by raising interest rates creating pressure on supply growth working in parallel with robust demand for leisure travel creating a natural pressure on pricing. As we look forward pressure is starting to abate to some degree but it’s safe to say that we are normalizing around the true new cost of travel.”

    A new baseline

    Rather than looking back opportunity lies in planning around a new baseline of higher costs, and – as always – learning from each other. CWT gathered a group of business travel professionals collectively responsible for millions of dollars of travel and events spend around the findings of the CWT GBTA Global Business Travel Forecast 2024 in a webinar Realizing the true cost of travel in 2024.

    Building programs amidst higher costs, and tighter budgets parallel to sustainability directives will be no mean feat—especially with operations spanning multiple countries and broad employee demographics. 

    Bolstered by a desire to build travel and events programs that are more sustainable, and purposeful amidst higher costs many are finding the challenge a meaningful one. Here’s a primer.

    Purposeful travel

    “With a high level of interest of the impact travel has on earnings and net zero targets, you need to get more with less,” says Vournakis. “how do we define purposeful, meaningful and valuable travel and get a dollar sign connected to that?

    One noticeable evolution is changing trip patterns from single to multi-destination trips and spend allocation from internal meetings to more collaboration. In 2019, around 4% of all domestic trips globally were one-day trips shrinking to 3% last year.

    “The one thing that we keep talking about internally is purposeful travel to justify the cost of a trip,” says Tracey Horrocks, Director Travel, Fleet & Meetings at GE Healthcare, “Because of the dispersed workforce we’re seeing more 15 – 50 person meetings so teams can get together. We’re also seeing longer trips and fewer trips over longer time periods. In some places, hotel spend is higher than air spend.”

    Focusing on trips and events that provide the greatest return on investment attracts talent and enables employees to be at their most productive. 

    Two’s a charm

    Julie Haddix Senior Director, Solutions and Customer Marketing at event and marketing software giant Cvent saw August demand for room nights rise 27% compared to the same month in 2019. Demand is up significantly leading to a change in destination choice, “We see a lot of events going to tier-two and tier-three cities,” says Haddix, “If you look at our top ten, three are in Austin and another three in Nashville. We had zero in New York. We are seeing a change in the cities people are choosing for their meetings and events.”

    The CWT GBTA Global Business Travel Forecast shows a 5.6% rise on the cost-per-attendee in 2023 from 2022, expected to rise a further 3.0% to $174 in 2024. Higher costs and high demand mean that secondary cities will continue to grow in popularity as they often offer value for money and a novel experience.

    Greener from the get-go

    4 in 10 European companies and 1 in 3 US companies say they need to reduce travel per employee by more than 20% to meet their 2030 sustainability targets according to research by multinational professional services firm Deloitte.

    Jon Bolger, Deloitte’s Head of Travel looks closely at sustainability credentials when considering cost, “Whether you’re a travel manager or procurement person there are good opportunities to start looking at better ways to leverage spend and link that to working with more sustainable hotels, for example. I would say to everybody to have a look at your top 10 hotels and how they rate for Co2. It gives you an opportunity to start addressing both sides of the equation at the same time, which is going to be of great interest to your business.” 

    Arthur Loubeau, an associate partner at global management consulting firm McKinsey & Company is also a believer in scrutinising data, using it to increase awareness and education, enable smart hotel and transport choices and encourage blended travel, “we might encourage consultants to stay at a destination over the weekend. It’s better from a lifestyle standpoint and gives them time to explore.” 

    Learning to build and budget successful travel and events programs starts from a new cost baseline and considers purpose, wellbeing and sustainability, “It’s really about showing the ways that enabling people to do what they do can return a 6-to-1 back into your business. This is not a wooden dollars exercise,” says Bolger.

    Navigate rising travel costs and make smarter, more sustainable and cost-effective decisions for 2024. Listen to Realizing the true cost of travel in 2024.

    Image credits: Adobe Stock

  • Realizing the true cost of travel in 2024

    We’ve been consistently benchmarking demand and pricing for 2023, versus travel three years ago to better understand the state of the industry. Yet, the world has changed dramatically with many questioning what the future holds.

    The CWT GBTA Business Travel Forecast 2024 shows astounding price increases, defying most predictions, are now the norm. Elevated costs look set to stay with us in the year ahead. Potentially this new era reflects the true cost of travel. It could be a once in a generation shift or is this the new normal and is it here to stay? And what are the implications for corporations and travel programs?

    Join us to learn from a panel of experts on the impact the new cost of travel will have on your business.

    During the live webinar we will:

    • Discuss what the business travel, meetings and events landscape looks like over the next 12 months and how travel buyers and event planners can adjust to the new cost of travel
    • Analyse the micro and macro factors impacting business travel, meetings and events
    • Look at the major hurdles buyers are facing around sustainability, wellbeing and cost and advice on how to manage challenges around these key topics

    Speakers

    Nick Vournakis, Chief Customer Officer, CWT

    Jon Bolger, Head of Travel, Deloitte

    Julie Haddix, Senior Director of Industry Marketing, Cvent

    Tracey Horrocks, Director, Global Categories – Travel, Fleet & Meetings, GE Healthcare

    Arthur Loubeau, Associate Partner, McKinsey & Company

    Hosted live: Thursday September 21, 2023 | 9.00 CDT, Minneapolis | 15.00 BST London | 16.00 CEST Paris
    Duration: 45 minutes

    Please fill the form below to download the recording.

    Watch on-demand

    Please enter your details below to receive this recording

    By completing the form below and signing up to receive the recording, you may also receive communications (email or phone) on our products and service. You can unsubscribe at any point in the future from our mailing list using the ‘unsubscribe’ link on any of our emails.

  • Empowering climate-conscious travel and meetings through reporting

    In a new webinar with Thrust Carbon, we address measuring travel and meetings carbon emissions. 

    Business travel and meetings are like glue to global organizations, but in today’s environmentally conscious world, it’s crucial to consider their impact on the planet. Two thirds of CWT clients surveyed say that sustainability is more important today than it was three years ago.

    In a new webinar with Thrust Carbon, the sustainability reporting firm behind $52 billions of travel spend, Charlie Sullivan, CWT’s VP Product Management, Cameron Kelly, Climate Lead, and Kit Aspen, Founder of Thrust Carbon address rising demand for measuring and reducing carbon emissions from travel and meetings activities. 

    Here are four learnings from the webinar:

    1. Grasp sustainability fundamentals

    Traversing the complex landscape of sustainability reporting for travel and meetings can feel like solving an intricate puzzle. From seemingly similar terminology to various levels of environmental legislation and a range of carbon emissions categories, learn the fundamentals of sustainability reporting.

    2. Establish a baseline for your sustainability journey

    Every organization’s sustainability journey is unique, influenced by factors like industry, size, and corporate culture. We emphasize the importance of establishing a strong baseline for measurement through accurate carbon emissions reporting and data—during what we call the “Calculate” stage. Our strong partnership with Thrust Carbon empowers our customers to embark on or advance their sustainability journey with global access to enhanced emissions data.

    3. Navigate challenges in carbon emissions reporting

    Numerous environmental legislations already impact how organizations measure and report their carbon footprint, with increasing scrutiny of travel-related emissions. The webinar touches on the Corporate Sustainability Reporting Directive (CSRD), which mandates large public and private listed companies in the EU and UK to disclose Scope 1, 2, and 3 emissions.

    Aside from their geographical complexities, meeting these requirements can be challenging due to inconsistent carbon methodologies, inaccessible or fragmented data, and expensive processes. Best practices shared include standardizing metrics using a robust methodology, moving beyond emissions for audits and stakeholder transparency, and implementing innovative reporting software with real-time access.

    4. Take actional steps today

    Recognizing that measuring and setting sustainability goals is overwhelming with various regulations, and obstacles, we identify three actionable steps for travel managers today.

    First, secure quality emissions data to accurately assess the environmental impact of your travel and meetings activities. Second, apply a best-in-class methodology to fully understand the environmental KPIs you’re reporting against. Lastly, design a comprehensive expense data strategy that aids in budgeting and understanding carbon footprint associated with different types of travel and meetings expenditure. 

    “It’s going to take everybody”

    In closing the webinar, Charlie Sullivan, CWT’s VP Product Management reminds us that sustainability is a collective responsibility, shared by all organizations and individuals if we are to achieve a greener future, “At the end of the day, where we want to be from a climate perspective is a ‘we’ problem. It’s going to take everybody to get to where we want to be. Collaboration and engagement is going to be most critical for us to achieve our overall goals.”  

    Click here to watch on demand: Balancing Travel and Sustainability Webinar

    Image credits: Adobe Stock

  • Punta Cana – Experience the exotic culture

    What do you want to achieve from your next meetings & events destination? Sun-soaked backdrops to inspire creativity? Unforgettable incentives and team-building experiences? Something your guests will talk about long after they have landed back at their own desks?

    The Dominican Republic’s Punta Cana delivers all of that and more with its unique blend of luxurious venues, relaxation and adventure! It has glorious beaches that stretch for over 32 glorious kilometers, the best connected Caribbean airport, and over 50,000 hotel rooms catering for every budget.

    Add into your planning mix year-round sunshine, palm trees, tickling blue skies and turquoise waters lapping against white sand – that sounds like paradise doesn’t it?

    The only question left to answer is… when do we leave?

    Let us meet…

    The Dominican Republic regularly ranks as one of the top spots across MICE industry polls due to its value for money combined with its ability to seamlessly blend business with pleasure. Punta Cana is the key spot for the ultimate get-away-from-it-all meetings and events. The Radisson Blue Resort and Spa and the Paradisus Palma Real Golf and Spa Resort are two of Punta Cana’s resorts that are fully geared for business and M&E travelers with world-class conference facilities and a vast range of team building activities and experiences.

    Talking of activities

    Ignite team spirit by organizing some favorite activities, learning a new one or dipping into Dominican Republican life. Punta Cana offers some of the most exhilarating experiences.

    Embrace the spirit of adventure with a thrilling zipline tour of the jungles, swim with friendly nurse sharks and stingrays or even hook yourself some yellowfin tuna. Or for a more relaxed vibe, enjoy a safari at a chocolate plantation or have exotic lunch in a countryside ranch!

    Dance like a Dominican

    If you want to continue the entertainment into the event, then it’s time to dance. Have you heard of the Merengue? Well, you better get learning because even the palm trees sway to the rhythm of this dance form which is integral to the Dominican culture. What better way to get people on their feet while showing them some of the local art form. Just be sure to keep up with the beat!

    Punta Cana really stands as an unparalleled choice for your next incentive event. With its stunning landscapes, luxurious accommodations, and an abundance of team-building activities, this tropical paradise is sure to leave a lasting impression on your attendees. So, what are you waiting for? Pack your bags and let Punta Cana set the stage for an unforgettable experience that will motivate and inspire your team.

    Image credits: Adobe Stock

  • Balancing sustainability and travel: Empowerment through reporting

    Environmental, Social, and Governance (ESG) priorities have gained traction, accelerating the spotlight on the environmental impact of business travel. Organizations face heightened expectations, and in many cases new regulations, to proactively manage and reduce their travel-related carbon footprint in alignment with sustainability goals. And in some regions, regulatory bodies are making carbon emissions disclosure mandatory. With this mounting pressure, accurate and comprehensive reporting becomes a vital tool for organizations to demonstrate accountability and transparency, as well as provide a clear roadmap for continuous improvement. 

    In this webinar, CWT and Thrust Carbon industry experts explored the challenges and opportunities of balancing business travel and sustainability goals through effective carbon insights and reporting.

    Key topics discussed:

    • Sustainable intelligence tools at your fingertips: How CWT and Thrust Carbon are working together to bring sustainable intelligence tools to you and your customers 
    • Carbon emissions reporting: Best practices and how to use data to influence business decisions
    • Changing regulatory guidelines and industry standards: Focusing on the EU’s Corporate Sustainability Reporting Directive and the SCEC in the US + how to prepare and ensure compliance
    • Methodologies: Why so many exist and how to navigate them

    Feel more confident in your ability to talk about sustainability to your industry colleagues. Fill out the form below and download the recording today. This isn’t just a webinar, it’s an investment in the sustainability education critical to your business success.

    Speakers (3)

    Cameron Kelly
    Climate lead,
    Thrust Carbon

    Kit Aspen
    Founder,
    Thrust Carbon

    Charlie Sullivan
    VP Product Management, CWT

    Hosted live: Thursday 7 September, 2023
    Duration: 45 minutes

    Please fill the form below to download the recording.

    Watch on-demand

    Please enter your details below to receive this recording

    By completing the form below and signing up to receive the recording, you may also receive communications (email or phone) on our products and service. You can unsubscribe at any point in the future from our mailing list using the ‘unsubscribe’ link on any of our emails.