Introducing the latest myCWT product and service enhancements
Building on our digital, omnichannel myCWT platform, our new products and services will simplify travel management for you and your employees – anytime, anywhere, anyhow.
Note: Featured services may not be available in your country at this time. Please reach out to your CWT representative for more details.
Hear from Chief Product Officer, Erica Antony as she shares the key product highlights of 2024, along with the key areas driving innovation.
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2040: Baseline, Boom or Bust
As we enter an era of rapid transformation and unprecedented challenges, it is essential for travel managers, meeting & event planners, and corporate decision-makers to look ahead and frame our current strategic thinking with a clear vision of the future. Business travel and meetings and events (M&E) are poised for significant change over the next decade and a half, driven by a complex interplay of sustainability goals, technological advancements, evolving work models, and geopolitical dynamics.
In this paper to mark the 10th anniversary of our Global Business Travel Forecast, we explore, for the first time, a long-term vision of the future and potential trajectories through three distinct scenarios, each offering insights into how these forces should affect policy-making, budgeting and priorities. By examining these scenarios, we can better understand the diverse possibilities that lie ahead and the strategic imperatives required to thrive in each potential future.
Based on trajectory data analysis and interviews with industry leaders, behaviorists and climate tech founders, this forward-looking approach enables us to anticipate changes, strengthen our strategies, and make informed decisions that align long-term objectives. It is through this lens of foresight and adaptability that we can build resilience, seize opportunities, and navigate the complexities of the future.
We invite you to reflect on the insights presented, and consider how your organization can prepare for the opportunities and challenges that lie ahead. Together we can ensure that travel and meetings remain catalysts for growth, scalability and sustainable practices.
- Scenario development is both an art and a science
- Megatrends Shaping the Future of Business Travel, Meetings and Events
- Sustainability goals the new crux of corporate policy
- Technology Revolutionizes Travel Management
- Modern work models spark new travel patterns
- Changing demographics open doors to new opportunities
- Three Scenarios: Base case, boom and bust
- Future-proofing strategies
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CWT GBTA Global business travel forecast 2025
When it comes to pricing, global business travel has finally reached an enduring, higher baseline. Prices will continue to rise in 2025, but only moderately, so expect a period of normalized growth.
However, this pricing environment, one of marginal gains and price regularity, is fragile. Global leisure travel has now realized a lot of its pent-up demand, while corporate travel has been resurgent, with 2024 edging at preCovid levels.
There are many factors at play, whether its volatile oil prices, labor costs and constraints, inflationary pressures, and geopolitical factors. As this elevated baseline edges upwards, albeit marginally, travel budgets will come under increased scrutiny, especially as travel patterns and attitudes change.
It’s why business travel can’t be viewed in a silo, and the true value to an organization must be fully realized. This forecast can help with those calculations.
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Capitalize on emerging technologies in corporate travel
Technological advancements are accelerating at an unprecedented pace. How will emerging innovations like Generative AI, blockchain, and self-sovereign identity (SSI) transform corporate travel?
BTN and CWT probed global CEOs, travel managers, industry consultants and tech experts on the promises, questions, and expectations these innovations raise and how they are set to reshape traveler experience, cost control and service delivery in corporate travel and events.
Download and discover
- The technologies that will have the greatest impact on corporate travel in the next 2-5 years
- How these emerging technologies are poised to control costs, enhance service and security, and boost efficiency
- The critical challenges, opportunities, risks and roadblocks each innovation raises
- What travel managers, buyers and experts anticipate from these innovations
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Wheels of Fortune: The ground transportation trends adding value in 2024
In the dynamic world of corporate travel where the needs of business travelers are evolving at warp speed, companies and travel managers must develop solutions that not only meet traveler needs but that also address priorities around reducing emissions and sustainability according to the CWT GBTA Global Business Travel Forecast 2024.
The push for more sustainable solutions is echoed by Booking.com’s 2023 Sustainable Travel Report which collected responses from over 33,000 travelers around the world and found that a vast majority of those who travel are looking to do so in a more sustainable manner. Approximately 76% of respondents want to travel sustainably over the next 12 months.
One ground transportation provider, Enterprise Mobility™, offers a broad portfolio of mobility services to help create better experiences for how the world moves. The organization is evaluating opportunities and implementing strategies to support sustainable mobility through partnerships, investments and operational enhancements around shared mobility.
We ask Rob Connors, Enterprise Mobility’s Vice President of Business Rental Sales and Business Development and Michael Stacy, CWT’s Director Supplier Manager for their input on what is shaping the future of sustainable mobility.
Greener mobility
Demands on businesses to understand employee and customer expectations for environmental responsibility and sustainable travel are an important part of the ground transportation conversation. 1 in 10 consumers surveyed by Deloitte in 2023 now make purchase decisions based on carbon footprint.
“Enterprise Mobility is taking a thoughtful approach to managing its footprint to ensure all business services and products evolve responsibly with the changing industry while continuing to meet customer needs,” says Rob Connors, “We strive to operate with future generations in mind. This approach of managing for the long term guides the way we grow the business.”
Today, Enterprise Mobility is a provider of mobility solutions including car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as other transportation technology services and solutions, to make travel easier and more convenient for customers.
Moving forward – Together
“An important part of the future of sustainable travel is shared mobility,” says Connors.
One of the ways customers can take a different approach and lean into shared mobility is through Commute with Enterprise. Founded in 1994, Commute with Enterprise has grown into one of the largest and most cost-effective vanpool operations in the U.S. operating approximately 10,000 vanpools across 47 states. These vanpools have reduced the equivalent of an estimated over one billion U.S. commuter miles and reduced an estimated 405,000+ metric tons of CO2e in FY23.
“We partner with businesses to set up these programs for employees who live near each other but relatively far from work,” says Connors. “The employees agree to drive together to and from work in a vanpool. It’s a strategic transportation solution that offers immediate savings, and increased sustainability for the customers who choose this as an option versus driving their personal vehicle. In fact, Commute with Enterprise took an estimated 49,000 cars off the road last year.”
Of course, every region across the world is materially different. European customers typically have more guidelines to contend with and, as a result, sustainability tends to be higher on the list in corporate RFPs than for North American firms. Electric vehicle infrastructure tends to be more advanced in Europe as well.
“The approach must be holistic. That’s why it’s important to have a thread that addresses all the different pieces in every part of the world,” adds CWT’s Michael Stacy.
In the U.K., Enterprise Car Club offers clean, well-maintained vehicles for use by the hour—a cost-effective alternative to car ownership that can play a key role in helping towns and cities meet their future transportation needs. In FY23, these business lines (Enterprise CarShare and Enterprise Car Club) experienced a 15% surge in corporate membership growth globally, helping reduce the use of personal vehicles for business travel. In the U.K., approximately 39% of the Enterprise Car Club fleet is electric or hybrid—offering U.K. customers a mobility option that may reduce their carbon footprint while driving.
Strategies for sustainable decarbonization
One option for sustainable business travel is the use of carbon offsets which work by enabling businesses to fund projects that reduce CO2 or other greenhouse gas emissions—such as supporting renewable energy, or forest conservation or restoration initiatives—usually in developing countries.
Since 2007, Enterprise Mobility customers have been offered the opportunity to participate in a program that helps offset carbon dioxide generated from renting cars. In FY23, 29,818 metric tons of CO2e were offset through a partnership with Terrapass, an organization funding projects that help reduce greenhouse gases.
“Enterprise Mobility is working with governments and transit authorities to help provide the right mix of shared mobility and mass transit options to meet local transportation needs,” says Connors. “From vanpooling to flexible vehicle hire to Car Share and Car Club, the future is about flexibility.”
The future is flexible
Incorporating flexibility and sharing options isn’t just convenient for employees but healthier for the planet and profitability. Flexibility also helps businesses meet the needs of employees from different generations.
“Let’s say you’re a corporate travel manager at a pharmaceutical company,” says Michael Stacy, CWT’s Director Global Supplier Management. “You’re good at car rental. Meanwhile there is another person in your organization with fleet needs and another with trucking needs. They don’t know that you’re in a relationship with a mobility provider like Enterprise Mobility which can offer a wide variety of solutions to meet the needs of the business.”
“Involving the various internal stakeholders with ground transport needs and reaching out to your CWT account manager to discuss the different facets of your business allows forward-thinking businesses to move out of the traditional car rental-only mentality to a consultative process that has the potential to add exponential value to a business,” said Stacy.
Learn more about how to build a ground transport strategy fit for 2024 in the CWT GBTA Global Business Travel Forecast 2024.
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Melbourne – Elevate your events in Australia’s cultural capital
Melbourne, the cultural capital of Australia, is known for its rich cultural diversity. It’s not only a city of artistic flair and diverse culinary experiences but also an ideal destination for meetings and events. From world-class venues to unique sites, Melbourne offers a perfect blend of sophistication and excitement.
Venues that inspire
The Melbourne Convention and Exhibition Centre (MCEC) is a leading venue with state-of-the-art facilities. It offers flexible spaces for conferences, exhibitions, and gala dinners and stunning views of the Yarra River and the city skyline.
The Langham, Melbourne, a luxurious hotel with impeccable service offers elegant event spaces, including the Clarendon Ballroom. It is conveniently located in the heart of Southbank.
The Melbourne Museum is a unique venue surrounded by natural beauty. With its innovative spaces, such as the Forest Gallery, it’s perfect for corporate events with a touch of culture.
Iconic sites for unforgettable experiences
Federation Square, Melbourne’s cultural hub, is the civic, cultural and community heart of the city. Located opposite the iconic Flinders Street Station, Fed Square is also Melbourne’s premier meeting place, tourist destination and event venue for thousands of events a year. Since opening in 2002, it has seen more than 110 million visits. The Atrium’s modern design and outdoor areas are perfect for networking. In 2019, Fed Square was listed on the Victorian Heritage Register, the youngest building in Australia to ever be recognized in this way.
Royal Botanic Gardens, extending over 38 hectares and housing a collection of more than 8,500 species of plants from around the world is a serene setting for outdoor events and team-building activities. It has been a treasured part of Melbourne’s cultural life for more than 170 years – much loved by generations of Victorians, as well as by many visitors from interstate and overseas. The customizable spaces, including the Terrace and Guilfoyle’s Volcano, feel like a peaceful retreat in the heart of the city.
Melbourne Skydeck, also located in the heart of the city, literally takes your event to another level! On the southern hemisphere’s highest observation deck, the city comes to you when you take it all in from nearly 300 meters high. With its breathtaking panoramic views of Melbourne, it’s a unique space for all kinds of events.
What to see and do in and around Melbourne
- The Laneways – Melbourne is famous for its vibrant laneways filled with street art, cafes, and boutiques. Hosier Lane is a must-visit for a taste of the city’s artistic soul.
- Trams galore – Melbourne boasts the largest tram network in the world. Incorporate a tram ride into your event for a unique Melbourne experience.
- Coffee culture – with a strong coffee culture, Melbourne is home to numerous independent coffee shops. Consider a coffee tasting session during breaks for an energizing experience.
- Sporting capital – Melbourne is renowned as the sporting capital of Australia, hosting major events like the Australian Open and the Formula 1 Grand Prix. Consider timing your event to coincide with a sporting spectacle – just beware of lead times and increased prices.
- Wine tasting in the Yarra Valley – The Yarra Valley, located just outside Melbourne, is a picturesque and renowned wine region known for its vineyards, wineries, and stunning landscapes. Many wineries have on-site restaurants that showcase local produce, offering delightful food and wine pairings.
- Hot Air Balloon Rides – The Yarra Valley is famous for its hot air balloon experiences, providing breathtaking views of the vineyards, valleys, and mountains. This is a popular and serene way to experience the region.
- St Kilda Beach – Just 6km from Melbourne’s city center, St Kilda is not just a destination for sunbathing and swimming; it’s a lively area with a mix of recreational, cultural, and culinary attractions. Whether you’re interested in water sports, amusement parks, or simply enjoying the coastal ambiance, St Kilda Beach has something for everyone.
Melbourne’s allure extends beyond its cultural richness; it’s a city that seamlessly blends business with pleasure. Whether you choose the modern MCEC, the elegant Langham, or the iconic Federation Square, Melbourne’s venues offer an unparalleled experience. And with the city’s unique sites, your event will be etched in the memories of attendees. Melbourne beckons – a city where meetings and events become extraordinary experiences.
Image credits: Adobe Stock
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CONI trophy: An exceptional experience for over 4,500 sports delegates
The challenge
In April 2023, the Italian National Olympic Committee (CONI) approached its longstanding business travel and events partner, CWT, for support. CONI was preparing to host the summer edition of the Trofeo CONI (CONI Trophy), Italy’s biggest under-14 sports event, from 21-24 September 2023 on the Ionian Coast of Basilicata.
We were tasked with managing travel for more than 4,500 delegates – some 4,000 young athletes, as well as around 500 other participants including support staff, doctors, journalists, and VIPs. Bringing thousands of people together for an event is always an intricate task with many moving parts. Here, we had the added complexity of catering to so many different types of attendees, each with specific needs and travel requirements.
The solution
We created a cross-functional team within CWT, comprised of experts from our transient travel and meetings & events (M&E) divisions, working in unison to deliver a seamless travel experience for all the attendees. This included:
- Negotiating with suppliers like airlines, hotels, and ground transportation providers – not only to secure favorable pricing, but also additional amenities and services as private cars, airport assistance, extra meals requested onsite, and the gala dinner for VIP guests.
- Booking flights on commercial and chartered aircraft for individuals as well as for groups traveling together. We also had to manage access to VIP terminals for certain delegates and provide airport assistance.
- Luggage management to transport sports equipment such as archery bows, bicycles, and paddles, on both chartered aircraft and cargo flights.
- Complex payment requirements, including deposit payment schedules, that were managed seamlessly through careful coordination between the client and suppliers.
- 24/7 traveler assistance service, as well as on-site support to solve last minutes requests.
Results
- Our teams were able to create an exceptional experience for all the participants by going above and beyond to manage last-minute changes. For example, on days when the competitions went past the scheduled completion times, our on-site team members were able to have certain restaurants extend their opening hours to ensure the athletes could have their meals.
- By leveraging our strong relationships with our hotel partners, we were able to secure special rates for the client—an additional 5% of savings on CONI’s corporate negotiated rates—even when we received urgent requests to book additional hotel rooms while onsite at the event.
- After the event had concluded, we received extremely positive feedback in our customer satisfaction survey. We also received several messages of gratitude directly from the attendees, especially those whom we supported with their end-to-end travel requirements.
“We have been receiving numerous expressions of thanks through communications, messages, and phone calls following the conclusion of the CONI Trophy. I would like to extend my appreciation to the staff that demonstrated unwavering commitment, dedication, competence, and patience in managing the numerous variables of such a complex event. I firmly believe that the success of any organization hinges on a collective effort, and you all have played an exceptional part in it.”
Director of the CONI Territory office
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CWT enhances traveler messaging support with GenAI
CWT, the global business travel and meetings solutions provider, is further simplifying traveler messaging interactions on its myCWT platform with generative artificial intelligence (GenAI) capabilities powered by Azure OpenAI. Travelers seeking assistance via the messaging service channel on the myCWT web and mobile apps will now engage in a unique, unscripted conversation with a GenAI-enabled virtual assistant. When the virtual assistant is unable to help, it seamlessly hands over to a travel counselor.
Following a pilot run with a small group of early adopters, the enhanced messaging service has now been rolled out to customers in 56 countries, achieving traveler satisfaction scores of over 90%.
“We see immense potential in using generative AI across our products and services to benefit our customers,” said Erica Antony, CWT’s Chief Product Officer. “Our messaging service has become the preferred support channel for many travelers around the world, and this latest enhancement will create an even better user experience. GenAI will speed up our ability to automate conversations in a powerful way, significantly reducing response times and allowing our travel counselors to focus on more complex customer needs. Of course, this is just the beginning, and we expect to deploy this technology for a number of other use cases over the course of this year.”
In the coming months, CWT will start using GenAI for live language translations in its messaging service, allowing travelers to quickly and easily access support in their preferred language. It is also looking to boost its virtual assistant’s ability to better understand each customer’s unique preferences, previous travel patterns, and specific business requirements, offering a fully personalized and intelligent experience.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
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Milan – Where business meets style
Milan, the fashion and design capital of Italy, isn’t just a city of runways and haute couture. It’s also an extraordinary destination for meetings and events, seamlessly blending historic charm with modern sophistication.
The city stands as a testament to centuries of cultural, artistic, and economic evolution, and boasts a rich and storied history. Its origins trace back to Celtic and Gallic settlements in pre-Roman times, but it flourished as a Roman municipality in 222 BC, known as Mediolanum. The city’s strategic location in northern Italy contributed to its prominence as a crossroads for trade and commerce during the Roman Empire. Today, as a global fashion, design, and financial hub, Milan seamlessly blends its rich historical tapestry with a dynamic and cosmopolitan present.
Venues that evoke elegance
MiCo – Milano Convention Centre, one of the largest convention centers in Europe and located in the heart of Milan’s modern business district, boasts cutting-edge facilities for conferences, exhibitions, and corporate events. The spaces covering an area of almost 80,000 square meters are designed for maximum flexibility and the most intuitive connection of the areas. All of the rooms are modular and can accommodate from 20 to 4,000 people in theatre style. Over 54.000 square meters are also available to exhibitors. The original comet-shaped cover is now the hallmark of Allianz MiCo and a reference point for the city of Milan.
Palazzo Cordusio Gran Melia Milano
This new magnificent 5 star hotel in Milan city centre opened its doors in December 2023 in the Palazzo Venezia. Gran Meliá’s first property in Milan bursts into the city of fashion, blending a distinctly Italian flair and the essence of the capital of Lombardy with the warmest Spanish service. In the heart of Milan, close to the Duomo square and the Quadrilatero della Moda, the hotel offers a gateway to Milan’s great cultural heritage through its deep knowledge of the city and its energy, contributes to the new renaissance of Piazza Cordusio and features Italian and international cuisine with sensational 360º city views.BASE Milano is a unique venue in a converted locomotive factory. This hybrid cultural centre offers industrial-chic spaces that foster creativity and innovation, perfect for unconventional events and product launches. It’s not a museum, not a theater, not just an aggregative space or a restaurant, not a traditional coworking, not a dance club, it’s all these things together and much more.
Iconic sites for memorable experiences
Leonardo’s Last Supper Museum – Cenacolo Vinciano
Leonardo da Vinci’s masterpiece The Last Supper occupies the whole north wall of the refectory of the Dominican monastery of Santa Maria delle Grazie. This was the chamber where the friars met to eat, pray and meditate during their meals. Since September 1980 the Last Supper, together with the church and the Dominican monastery of Santa Maria delle Grazie, have been declared a UNESCO World Heritage Site as “a unique artistic achievement, of an exceptional universal value that transcends all historical contingencies”. It’s possible to arrange private viewings for an exclusive and cultural experience.Galleria Vittorio Emanuele II is Italy’s oldest shopping mall, beautifully embellished with mosaics and caryatids around windows and balconies. Taking a stroll in the Galleria is a way of entering the heart of the city, something the Milanese feel intensely: lingering and meeting people is definitely de rigueur in this splendid covered arcade linking the Duomo to Teatro alla Scala. It was designed as a porticoed passageway that immediately became a showcase for high-end shopkeepers, the place for a leisurely socializing walk and an aperitif or a relaxed dinner after the Opera. To invoke good luck, spin your heel 3 times around over the bull’s testicles in mosaic (representing the Turin coat of arms) on the floor of the gallery’s splendid central octagon.
Castello Sforzesco, the medieval fortress turned cultural hub was built in the 15th century by Francesco Sforza, Duke of Milan, on the remnants of a 14th-century fortification. It offers event spaces with a historic backdrop, including courtyards and gardens, ideal for gala dinners, concerts, and themed events. For centuries the Milanese considered the castle to be an emblem of both tyranny and foreign domination and accordingly attempted to assault and demolish the reviled fortress on various occasions. Only after the unification of Italy and its conversion to a cultural centre did the castle truly become dear to the hearts of the Milanese and as such, a symbol of the city.
The Castello Sforzesco is located in the center of the city – just 10 mins from the Cathedral – which is rather unusual for such a big castle. The adjacent park – Parco Sempione – is dated 19th century and includes many historical buildings or design architecture like the Triennale Art Museum, Acquario Civico, Arena Civica and Torre Branca of Gio Ponti.
What else is there to know about Milan
- Design capital: Milan is a global design capital, hosting the prestigious Milan Design Week. The city’s design district, Brera, is a hub of creativity and innovation.
- Fashion mecca: Milan is one of the “Big Four” fashion capitals, alongside Paris, London, and New York, also known for its yearly Fashion Week. The Quadrilatero della Moda is a must-visit for fashion enthusiasts.
- Leonardo’s legacy: Apart from The Last Supper, Milan is home to numerous works by Leonardo da Vinci, including the Codex Atlanticus, housed in the Pinacoteca Ambrosiana.
- Innovation hub: Milan is a thriving business and financial center, home to the Italian Stock Exchange and numerous multinational corporations.
- Milan surroundings: Within an hour’s drive, you can easily explore Lake Como, Lake Maggiore with the enchanting Borromean Islands, as well as the cities of Bergamo and Brescia. Both Bergamo and Brescia were honored with the title of Italian Capital of Culture in 2023, boasting rich histories and vibrant arts scenes.
Milan, with its blend of historical grandeur and modern flair, is the perfect canvas for your next corporate event. Its iconic sites and cultural richness showcasing Milan’s multifaceted personality are sure to leave a lasting impression. Milan awaits, where every gathering becomes a masterpiece.
WOWevent – Closing the year in style
A Christmas party is an event to celebrate the achievements of the year—an evening with colleagues to get away from business for a night. Above all, it is an opportunity to look to the future, to find inspiration and catapult ourselves into the new year. A well- managed Christmas party significantly boosts staff morale, which is often invaluable to performance.
Our pharmaceutical client wanted a party that was spectacular and elegant at the same time. An unique venue in Milan was chosen to celebrate together with their 165 employees. With artists dressed as butterflies gliding over the water, acoustic music filling the air and the best of Italian Christmas delicacies, the night was truly magical. See an impression of the event
More WOWevents
Image credits: Adobe Stock
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NDC: Reflecting on 2023 and priorities for 2024
The past 12 months marked the most active year for NDC at CWT (and the industry) since the initiative launched over a decade ago.
NDC was propelled from concept to reality for a large segment of the business travel sector as major airlines and content providers unveiled new NDC content initiatives and capabilities. With diverse definitions of NDC readiness, CWT positioned itself as a trusted advisor for clients, guiding them while outlining a path for early adopters to access NDC content.
Despite the fast pace of change that defined 2023, our partnerships and preparation for NDC allowed us to expand our content coverage to include the following:
- Access to NDC content with 11 airlines
- Live with 3 content providers – Amadeus, Sabre & Travelfusion
- 13 markets live with NDC transactions and servicing
- 1000+ customers live with NDC
- 4 OBTs: Concur, Cytric, GetThere & Serko
Our experience with the variety of airlines and content providers has helped us more clearly understand the readiness of NDC for scaled adoption. And while we continue to expand our coverage of NDC, the existing limitations in functionality and scalability mean that NDC is currently best suited for early adopters rather than all customers.
NDC in 2024
NDC will remain a top priority for CWT in 2024, with a dedicated focus on the following goals:
- Expanding our global footprint by implementing more airlines and markets as they become available
- Remaining customer-centric by enabling NDC in our customers’ channel of choice and continuing to be a trusted advisor
- Improving NDC product integration through advocation and partnership of full servicing capabilities fit-for-purpose for business travel
The momentum of airline announcements regarding NDC is picking up, and there’s a growing expectation from our customers for us to provide accessible content. While NDC functionality is progressing, a seamless experience is still a work in progress. We are committed to keeping you informed about the latest developments to help you understand when NDC may be a fit for your travel program.
Speak to your CWT representative about how you can keep up to date with all the latest NDC developments. If you’re not a CWT customer get in touch to speak to us about we can support your travel management needs.
Image credits: Adobe Stock
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Lima – Exquisite cuisine, thrilling surf and desert adventures
Peru’s capital, Lima, is a bustling metropolis based in the valleys surrounded by an arid desert, overlooking the Pacific Ocean. Its coastal location makes it a fish and seafood rich destination, where the quality is like no other. For those seeking a perfect blend of culinary delights, thrilling surf adventures, and awe-inspiring desert landscapes, Lima and the Paracas desert in Peru stand out as an exceptional choice.
The temperatures across Peru’s coast allow for plenty of warm and sunny weather, with minimal rain over the winter months. The city combines with beautiful churches and monasteries built during the Spanish colonial era and archeological Inka and pre-Inka sites. Culture runs through Lima. In 1988, UNESCO declared the historic city center a World Heritage site.
Hotels, venues and places to meet
One of the benefits of hosting a meeting or event in Lima is its proximity to Jorge Chávez International Airport, which is just seven miles north of the city center. As a result, there’s easy access to Lima directly from Madrid, Atlanta, Miami, New York, and Toronto.
There is an excellent assortment of hotels available, ranging from a vast amount of boutique properties with a local Peruvian vibe, through to those belonging to global hotel chains, with extensive meeting and event spaces.
Well-known properties include the Sheraton Lima, with over 400 rooms and 3,480 square meters of event space, The Westin Lima, offering 2,295 square meters of event space, and the Swissotel Lima, which also boasts a large convention center and two grand ballrooms.
Eat your way through Lima
Lima, often hailed as the culinary capital of South America, boasts a gastronomic scene that rivals the best in the world. Its restaurants are always featured in the best restaurants in the world guide, and in 2023 Central was named number one. Lima’s culinary extravaganza offers a fusion cuisine like no other, exploring the city’s top-notch restaurants that showcase Peru’s diverse and rich flavors. The big highlight is Central, where Chef Virgilio Martínez takes guests on a gastronomic adventure inspired by Peru’s diverse ecosystems. Each dish reflects the altitude of different regions, creating a unique and unforgettable dining experience. Another famous chef, Gastón Acurio, transforms in his restaurant Astrid y Gastón, traditional Peruvian dishes into culinary masterpieces. From the renowned ceviche to the delectable anticuchos, every bite is a journey through Peru’s culinary heritage. For the most scenic restaurant in Lima, try Huaca Pucllana ruins restaurant.
Lima also offers some ideal team building activities through gourmet dining with some of Peru’s finest chefs – creating lasting relationships between colleagues through a love of food, while sharing a new experience with your team in a different country.
Surfing Adventures on Lima’s coast
With some of the best surf breaks in South America, Lima provides the ideal playground for both beginners and experienced surfers. Instructors guide novices through the basics, while seasoned surfers can challenge themselves with the powerful waves of Punta Rocas or La Herradura. The combination of sun, sea, and surf creates an energizing experience that fosters team bonding and camaraderie.
Paracas National Reserve
Paracas is more than just a small coastal town three hours south of Lima. It is a very special place that offers adventure. Known for its otherworldly landscapes and unique wildlife, the coastal desert offers a stark contrast to the urban vibrancy of Lima.
Attendees can embark on a thrilling off-road excursion through the Paracas National Reserve, where the stark beauty of red sand dunes meets the deep blue hues of the Pacific Ocean. A highlight of the Paracas experience is the Ballestas Islands boat tour, often referred to as the “Poor Man’s Galapagos.” Flamingos, Humbold penguins, sea lions, and a myriad of bird species add a touch of wildlife spectacle to this surreal desert setting.
Paracas offers some other adventures like sandboarding, a desert alternative to snowboarding and sand dune tours in a buggy. Attendees will get an adrenaline high from the buggies’ twists and turns, while a more sedated, yet strenuous, way to visit the park is by a 20-mile cycle round around the National Reserve.
Uncover Lima through incentive travel
Lima has so much to offer as both a meeting and an incentive travel destination. The coast has some of the most delightful sights, such as Paracas National Park with its gorgeous desert landscapes and the marine wildlife at the Ballestas Islands. An incentive trip like no other, waiting for you in South America. Can you see yourself here?
It is time to host your next meeting or event in Lima.
Image credits:
City by the sea image – Photo by Anton Lukin on Unsplash
Other images – Adobe Stock -
Powering resilience: Coordinating 24,000 room nights during storm recovery efforts
Results at a glance
- Setting up an on-demand crisis unit to cover customer’s unique logistical needs
- Accommodation for 9,000+ agents for a total of more than 24,000 overnight stays
- A responsive crisis setup using customer insights and a 24/7 call center
The challenge
On 2 November 2023, some 1.2 million homes in France were left in the dark. Storm Ciaran had caused severe damage to the electricity network in the north-west region of the country. To restore power as fast as possible, an energy giant subsidiary and long-term CWT customer, sprung into action. They activated their rapid intervention force for electricity, mobilizing employees and service providers. Technicians traveling in from all over the country required urgent accommodation. “This is not about finding a nice hotel on the Champs Elysée in Paris”, said Bruno Toquet, the CWT customer director leading the charge. “We had to find accommodations in some very remote locations, often on the same day”.
The solution
CWT immediately set up a crisis unit with 24/7 traveler assistance to provide fast, immediate support. A crisis management team on the customer side selected the technicians traveling and we received dozens to hundreds of booking requests daily. A CWT dedicated team with an in-depth knowledge of the customer was set up to handle the requests, and with back-up from our 24-hour team, we provided round-the-clock traveler support. This proactive approach allowed us to service requests quickly and efficiently for the customer. Lastly, we leveraged supplier relationships and knowledge of accommodations in remote locations based on our long-term experience working together.
The result
CWT successfully managed the accommodation requirements of 9,000+ travelers, booking more than 24,000 room nights. More than 80% of the room nights booked were in small towns with extremely limited accommodations availability. We provided daily booking updates and a summary report detailing the resources allocated to the crisis center. “CWT has the capabilities and experience to support our customers travel needs during an emergency. I am always extremely impressed by how the teamwork around-the-clock and smoothly manage these extreme situations. Being able to intervene quickly for our customers in difficult conditions is a top priority”. Louis-Xavier Dumoulin – Senior Director, Enterprise Customers – CWT.
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Discovering extraordinary destinations: 4 unforgettable meeting & event hotspots for 2024
We’re deep into planning mode here at CWT Meetings & Events, with many kick-off events and incentives under way to plan for the year ahead. Why not get a head-start on your own events planning and look at your next event destinations with some of these ideas. After all, the sooner you book, the better the rates you can get locked in. And we all know that incentive travel not only plays a significant part in driving business, but also staff retention and recognition within all companies.
Gone are the days however, when incentive travel provided the opportunity to visit a classic destination. As time moves on, and as companies look to draw new talent, unique cultural activities and extraordinary opportunities lead as the ideal characteristics of an incentive destination, allowing attendees to try new things.
Here are 4 more unusual destinations for 2024:
1. Lapland, Finland
Lapland’s unique environment and arctic conditions have made it a mystical destination, providing exciting opportunities with its unique twists. The Finnish Lapland resembles a real fairytale Winter Wonderland, especially with the striking natural sight of the Northern Lights. Hop on board a snowmobile and ride through the pristine-white forests or experience a husky sleigh ride for something truly different. If you prefer to recharge your team, try out one of the authentic Finnish saunas or take a walk out in nature and forest bathe. Lapland is the perfect incentive destination for attendees who wish to experience somewhere distinctive, leaving attendees with memories to last a lifetime.
2. Punta Cana
For something more tropical, the Dominican Republic’s Punta Cana coastline has a beach that stretches for 32 glorious kilometers with the best-connected Caribbean airport, just a 30-minute drive away. Visitors can choose from 50,000 hotel rooms at sun-soaked resorts like Radisson Blue resort & Residence and Paradisus Palma Real Golf and Spa, both fully geared with world-class conference facilities. For a truly unique event, booking out a property will give you endless options for that memorable experience.
3. Berlin
Offering state-of-the-art facilities, world-class dining and entertainment, and an unmistakable creative energy, the rough diamond of Germany is now attracting a new kind of traveler. Look around the city, and you will see the newly instated head offices of corporate and investment companies, and slick tech start-ups interspersed with independent cafes and gritty street art.
If you want more of a Berliner style experience, hop on a Segway or into a mini hot rod. There is something for everyone. For art lovers, Berlin is where you can find some of the most eccentric graffiti painted on the sides of buildings like the East Side Gallery as well as hundreds of galleries and museums.4. Banff
A Canadian resort town known for its mountainous surroundings and clean, crisp air; nothing will motivate attendees more than a view out of a meeting room in Banff. Gather around an open fire or dip into the natural hot springs, a great way to get warm and for colleagues to get to know one another, whilst overlooking the glacial mountains – how surreal!
Turn that annual meeting or project get-together into an eye-opening experience. It’s the ideal balance of boutique-hopping along Banff Avenue and wild walks through the emerald forests of Banff National Park, created in 1885 and ranging over 6600 square km. Most delegates know the usual venues set aside but take their expectations to a whole new level by visiting Banff.
To book any of the above destinations, or for further inspiration, contact us today.
Image credits: Adobe Stock
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Ring in the new year with a memorable event
4 destinations around the world for an unforgettable celebration
New Year’s Eve, a globally celebrated occasion, serves as a poignant and jubilant bridge between the past and the future. As the clock inches towards midnight, people around the world come together to bid farewell to the year gone by and embrace the promise of a new beginning. From lively gatherings and dazzling fireworks to reflective moments of introspection, New Year’s Eve carries a universal spirit of hope, renewal, and festivity. We offer up four suggestions of places to see in the New Year in style – add some of these to your bucket list.
Christchurch, New Zealand
Be among the first on Earth to see the new year!
New Year’s Eve in Christchurch, New Zealand, unfolds as a vibrant celebration marked by a blend of tradition and contemporary festivities. The city comes alive with a host of events catering to diverse tastes. From family-friendly gatherings in parks with live music, food stalls, and fireworks painting the night sky, to lively parties in the city’s bars and clubs, there’s something for everyone. The picturesque setting of Christchurch offers ample opportunities for outdoor picnics, beachside gatherings, or joining the crowds at public venues to count down to the New Year. With its unique blend of community spirit and a modern twist on celebrations, Christchurch embraces the New Year with enthusiasm, creating unforgettable memories for locals and visitors alike.
Christchurch’s North Hagley Park traditionally hosts a celebration with live music, food stalls and fireworks at midnight to bring in the New Year with a bang!Edinburgh, Scotland
A hootenany Hogmanay where they know how to welcome in the new year with unparalleled hospitality
Celebrating New Year’s Eve in Edinburgh is an unforgettable experience, marked by the world-famous Hogmanay festival. The historic city transforms into a lively and vibrant celebration, drawing people from all corners of the globe. The iconic Edinburgh Castle serves as a majestic backdrop to the festivities, illuminated by dazzling fireworks that light up the night sky. The streets come alive with a sea of revelers, sharing the spirit of goodwill and joy. The traditional torchlight procession, where thousands of people march through the city with flaming torches, adds a magical touch to the celebration. Princes Street, lined with shops and cafes, becomes the epicenter of the street party, featuring live music, dance performances, and a grand stage for the spectacular midnight countdown. As the clock strikes twelve, the air is filled with cheers and the sky explodes with a breathtaking display of fireworks, creating a mesmerizing start to the new year in the heart of Scotland’s capital. The warmth of the people, the rich cultural traditions, and the sheer energy of the celebration make New Year’s Eve in Edinburgh an extraordinary and unforgettable affair.
New Year in Edinburgh wouldn’t be complete without extending the festivities with the quirky and exhilarating Loony Dook on New Year’s Day. This eccentric tradition sees brave individuals, often adorned in eccentric costumes, take a daring plunge into the icy waters of the Firth of Forth at South Queensferry. The Loony Dook, which translates to “crazy dip,” has become an integral part of the Hogmanay celebrations, attracting participants and spectators alike. But brace yourself – it’s cold!
Rio de Janeiro, Brazil
A new year samba beach party – might be all white on the night
For those looking for winter sun, then look no further than Rio de Janeiro. New Year’s Eve, locally known as Réveillon, is a grand and vibrant celebration that attracts millions of people for one of the largest beach parties on the globe. Here are some of the traditional activities people engage in to ring in the new year:
The festivities at Copacabana Beach are the highlight, with over two million visitors gathering on the sandy shores to witness one of the world’s most impressive firework displays. The party starts around 8 p.m. with live bands and DJs, but the beach fills up from early afternoon and there are some “rules”:Wearing White is a must. It’s tradition to wear white clothes on New Year’s Eve in Rio, symbolizing prosperity and peace for the coming year.
Jump Seven Waves: After the fireworks, many head to the sea to jump seven waves while making seven wishes.
Eat Traditional Foods: People often eat foods like lentils for health, pork and fish which symbolize progress, and raisins for prosperity. Keeping raisin seeds in your wallet is believed to ensure financial stability throughout the year.
These traditions, combined with the festive atmosphere, make New Year’s Eve in Rio an unforgettable experience. Whether you’re dancing on the beach or participating in spiritual rituals, it’s a unique way to welcome the new year.
New York
Celebrate in style in the city that never sleeps
New Year’s Eve in New York City is an unparalleled spectacle of excitement and grandeur, drawing people from around the globe to partake in the iconic festivities.
Start off your celebrations with an ice skate in central park, wandering the streets on a graffiti and street art tour, or set new year’s resolutions from new heights at the top of the Rock Observatory during the day.
The city that never sleeps then truly comes alive as the countdown to midnight unfolds amidst the dazzling lights of Times Square. The renowned ball drop, a tradition since 1907, captivates millions with its glittering descent, marking the beginning of a new year. The streets pulse with energy as revelers, clad in festive attire, gather to share the momentous occasion.
For an alternative experience, you could opt for a cruise on the Hudson River, watch the vibrant fireworks over the Statue of Liberty or join the lively celebrations in Central Park and the chic rooftop parties overlooking the city skyline. New York offers a myriad of options to bid farewell to the old year and welcome the new one in style. Whatever you choose, the jubilant atmosphere, the chorus of cheers, and the resounding echoes of “Happy New Year” create an unforgettable experience, making New York City an unrivaled destination for ushering in the dawn of a fresh beginning.
Image credits: AdobeStock
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Banff – Where meetings meet majesty – a guide to the ultimate event destination
If you’re on the lookout for a meetings and events location that seamlessly blends business with breathtaking beauty, look no further than Banff. Nestled in the heart of the Canadian Rockies, Banff is more than just a postcard-perfect town; it’s a meeting destination that promises to elevate your events to new heights.
Located less than hundred miles (or 150 kilometers) from Calgary and a short drive from Lake Louise, you get the most incredible first-hand perspective of Canada’s rural nature and wildlife. Situated within Banff National Park, the resort town boasts boutiques and restaurants, chateaux-style hotels and souvenir shops. The surrounding parkland is home to almost 600 wildlife species, including elk and grizzly bears.
Logistics made easy
Now, let’s talk logistics. Getting to Banff is surprisingly easy, considering it’s a mountain paradise. Calgary International Airport is your gateway, and from there, it’s just a scenic 90-minute drive. Shuttle services are available, and trust us, the ride is worth every ooh and aah as you wind through the Rockies.
Venue vibes
Banff offers a range of venues that will make your event not just productive but downright memorable. The Banff Centre for Arts and Creativity is a hub of inspiration, with meeting spaces designed to spark creativity against a backdrop of majestic mountains. For a touch of luxury, the Fairmont Banff Springs Hotel is an iconic castle-like resort that offers both opulence and stunning views.
Need something more intimate? Check out the Rimrock Resort Hotel or the Cascade Ballroom. Both offer fantastic meeting facilities with the bonus of jaw-dropping views – perfect for a little daydreaming when that budget meeting gets too intense. The Buffalo Mountain Lodge provides a rustic yet elegant setting, nestled in the pine-clad mountains.
Sights that take your breath away
Banff’s natural beauty is its biggest draw, and incorporating it into your event is a game-changer. Surprise your attendees with a meeting at the Surprise Corner viewpoint, where the iconic Fairmont Banff Springs Hotel is perfectly framed against the backdrop of the Bow Valley. It’s a view that never fails to impress.
Don’t miss the chance to organize a networking event at Lake Minnewanka. The serene lake surrounded by mountains provides a picturesque setting that fosters both relaxation and inspiration.
Year-round awesomeness
The best part about Banff as a meetings and events destination? It’s not just a one-season wonder. Sure, the winter brings pristine snow for winter sports enthusiasts, but the summer is just as captivating. And fall/autumn? It’s a palette of warm colors and crisp air, perfect for some brainstorming sessions amidst nature’s most vibrant show. And don’t even get us started on spring – the town comes alive with blooming flowers, and the energy is infectious.
Winter in Banff isn’t just a season; it’s a celebration of all things snow and adventure. So, bundle up, embrace the chill, and embark on a winter wonderland experience in the heart of the Canadian Rockies! Whether you’re an adventure seeker or someone who prefers a cozy retreat, Banff has something for everyone. Here’s a list of winter activities in Banff that you won’t want to miss tagging on to your event. We recommend morning meetings followed by a selection of afternoon team-building activities including:
- Skiing and snowboarding
Banff is a haven for skiers and snowboarders with world-class resorts like Banff Sunshine, Lake Louise Ski Resort, and Mt. Norquay. Enjoy the thrill of gliding down pristine slopes surrounded by breathtaking mountain scenery. - Ice Skating on Lake Louise
A world away from any pop-up ice rink, Lake Louise transforms into a magical natural ice rink during the winter months. Glide across the frozen lake with the majestic Victoria Glacier as your backdrop. Skate rentals are available at the Fairmont Chateau Lake Louise. - Dog sledding
Experience the exhilaration of dog sledding through the snow-covered forests surrounding Banff. Professional mushers and energetic dog teams will take you on a memorable journey through the winter wonderland. - Snowshoeing
Strap on a pair of snowshoes and explore Banff’s pristine winter landscapes. Trails like Johnston Canyon or the Spray River Loop offer snowshoeing adventures suitable for all skill levels. - Sleigh rides
For a more relaxed winter activity, take a scenic sleigh ride through the snowy meadows. Snuggle under warm blankets as you enjoy the crisp mountain air and the rhythmic sound of sleigh bells. - Ice climbing
Adventure seekers can try their hand at ice climbing on the frozen waterfalls of Johnston Canyon. Guided tours cater to all skill levels, ensuring a safe and thrilling experience. - Hot springs
After a day of winter adventures, soothe your muscles in the Banff Upper Hot Springs. Imagine soaking in warm mineral-rich waters surrounded by snow-capped mountains – the perfect way to unwind. - Snow tubing
Mt. Norquay offers a tubing park where you can experience the thrill of sliding down groomed lanes on an inflatable tube. It’s a fun and family-friendly activity. - Winter wildlife tours
Join a guided wildlife tour to witness Banff’s winter residents, including elk, bighorn sheep, and perhaps even a majestic snowy owl. The snowy landscape adds an extra layer of magic to wildlife viewing. - Banff Gondola
Take the Banff Gondola to the summit of Sulphur Mountain for panoramic views of the snow-covered town and surrounding peaks. The observation deck is especially breathtaking at sunset.
Banff is a year-round destination, and when the snow melts away, it reveals a stunning landscape that’s just as captivating. From outdoor adventures to cultural explorations, here are some fantastic non-winter activities to enjoy in Banff:
- Hiking
Banff National Park boasts an extensive network of hiking trails suitable for all skill levels. From easy strolls around lakes like Lake Louise to more challenging hikes like the Plain of Six Glaciers, there’s a trail for every adventurer. - Canoeing and kayaking
Once the lakes thaw, grab a paddle and explore the pristine waters of Moraine Lake, Lake Louise, or Vermilion Lakes. The turquoise glacial lakes surrounded by mountains create a picture-perfect setting. - Banff Upper Hot Springs
Unwind in the Banff Upper Hot Springs, a relaxing experience with panoramic mountain views all year round. The warm, mineral-rich waters provide the perfect retreat after a day of exploration. - Gondola Ride to Sulphur Mountain
While the Banff Gondola is a popular winter activity, it’s equally spectacular in the warmer months. Enjoy a scenic ride to the top of Sulphur Mountain for breathtaking views of the Bow Valley. - Biking
Rent a bike and explore the picturesque Bow Valley Parkway or tackle the challenging trails at Tunnel Mountain. Mountain biking enthusiasts will find plenty of opportunities to satisfy their adrenaline cravings. - Wildlife viewing
Banff is home to diverse wildlife, and spring and summer offer prime opportunities for spotting animals like elk, bighorn sheep, bears, and more. Take a wildlife tour or keep your eyes peeled while exploring the park. - Lake Minnewanka Cruise
Hop on a boat cruise on Lake Minnewanka to enjoy the stunning scenery and learn about the history of the area. The boat tour offers a unique perspective of the surrounding mountains and forests. - Horseback Riding
Explore the backcountry on horseback with guided trail rides that showcase the natural beauty of Banff. It’s a leisurely and authentic way to experience the stunning landscapes. - Visit the Banff Centre for Arts and Creativity
Immerse yourself in the arts at the Banff Centre, which hosts a variety of cultural events, performances, and art exhibitions throughout the year. Check the schedule for workshops, concerts, and other creative experiences. - Banff Avenue Shopping
Stroll along Banff Avenue, the main street of town, and explore its charming boutiques, art galleries, and souvenir shops. It’s a great way to discover unique treasures and local craftsmanship.
Banff isn’t just a destination; it’s an experience. From awe-inspiring venues to team-building adventures in the great outdoors, Banff promises to elevate your meetings and events to unparalleled heights. So, what are you waiting for? Pack your bags and let the mountain magic unfold in Banff!
After-hours adventures
Banff doesn’t believe in dull moments. When the workday is done, it’s time to play. Hit the town for some delicious local eats at places like The Bison Restaurant or Grizzly House, where fondue is an art form. Fancy a nightcap? Head to the Banff Avenue Brewing Co. for some locally brewed goodness.
So, there you have it – Banff, the ultimate meetings and events destination that seamlessly blends business with breathtaking beauty. Your team will thank you for giving them an experience that goes beyond the boardroom. Now, go ahead, book that meeting, and let the adventure begin!
Image credits: Adobe Stock
- Skiing and snowboarding
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Best for Vets in Travel: How CWTSatoTravel became ‘a top military company’
When Greg Harkins, CWT’s leader of Defense & Government found out that CWTSatoTravel was recently awarded two prestigious awards for its veteran hiring initiatives it was welcome news. Himself a veteran, Harkins served all over the world for 27 years, sits on the board for Soldier’s Angels, a global network of volunteers that provide aid, comfort and resources to the military and their families and is a member of American Corporate Partners, a mentoring organization that pairs Fortune 500 companies with military personnel looking to transition to life after service. Harkins was mentored through ACP program and now serves as a mentor himself. Through these organizations and other networks, he’s mentored over 100 ex-servicemen and women in the last three years alone.
CWTSatoTravel is recognized in this year’s 2023 Military Times Best for Vets: Employee rankings and as a top Military Friendly company as part of the 2024 Military Friendly Awards. The Military Friendly® Silver Designation is awarded to companies that score within 20% of the 10th ranking Employer in their category. Only a select group of companies achieve this honor.
Harkins brings a deep understanding of the demographic and institution necessary to build a veteran infrastructure that adds value to ESG and a global organization like CWT.
From national service to customer service
Many of us take our limited knowledge of military life from movies usually involving saluting troops wearing mirrored aviators yet a diverse pool of 200,000 veterans transition from the U.S military to civilian life every year encompassing a vast range of roles with the strategic mindset and analytical nous ideal for a global organization.
Among CWT’s ex-service members are people like Steve Birch, Snr Director PMO. A former lead signal officer for one of the 12 Divisions in the U.S Army he brings his knowledge of communications architecture and technology to CWT’s product and technology team. There’s Dillon McBrady in Enterprise Strategy who worked in planning and strategy in the military and still serves in the National Guard, and Sales Director Casey Moes, “The military boasts the full range of skills and requirements, says Harkins, “In the civilian world you look at the military and don’t realize that they have HR, DE&I, technology and finance. There’s every possible function, and at a scale that most civilian organizations could never match. He adds that the reverse can also be true, “I was in the infantry. You have a limited view if you have only engaged with a company as a customer. You have to take a step back and imagine what’s really behind this organization that’s getting you on a plane. I was surprised as I was transitioning out about where CWTSatoTravel, which provides services for U.S military and civilian government agencies, sits in the broader scope of CWT and the travel industry in general. You become part of a much bigger and complex ecosystem.”
ESG starts with the individual
Equal employment opportunity is a central tenet of Environmental, Social and Governance (ESG). For many that means the right to thrive professionally in a flexible and autonomous environment.
Sales Director Casey Moes served for 23 years most recently as a military police officer and has worked in Korea, Italy, Afghanistan and Iraq. When Casey was the US Army’s Africa Director of Operational Protection Directorate she began looking externally, “The Army is so all encompassing that most folks that have served end up having a lot of their identity wrapped up in it. This makes the transition harder,” says Moes. Skillbridge, a mentoring and training program of which CWT is a member, allowed her to “dip a toe in the water” to see what value she could bring right away. “When I transitioned about a year and a half ago, I didn’t think I was going to find something that was as fulfilling. Now I have eight-year-old twins. I am present in their life. I am able to honor my commitment to my family, to coach my boys’ soccer team, go to the recital and take them to the school bus even if that means picking up work again from 7-10pm.”
It’s a leap from doing things like leading programs that oversee the safety and security of US Army personnel operating across Africa to sales but she brings a critical sense of perspective, people skills and agility.
Organizations rightly strive to create both a diverse and inclusive staff. Without the opportunity to transition, talented leaders like Moes would remain an untapped asset in industries that require flexibility and the capacity to navigate through uncertainty.
The same extends to hiring military spouses who bring lived experience to traveller-facing roles, “They make ideal CWTSatoTravel counselors and leaders,” adds Harkins, “They understand intimately who they’re supporting because a lot of times they’re working on the base supporting service members and families. They know it better than anybody else.”
By recognizing and tapping into the potential of this talented pool of individuals, your organization can benefit from a diverse and dynamic workforce that is well-equipped to face the challenges of the future. It’s an award-winning approach and the right thing to do.