Introducing the latest myCWT product and service enhancements
Building on our digital, omnichannel myCWT platform, our new products and services will simplify travel management for you and your employees – anytime, anywhere, anyhow.
Note: Featured services may not be available in your country at this time. Please reach out to your CWT representative for more details.
Hear from Chief Product Officer, Erica Antony as she shares the key product highlights of 2024, along with the key areas driving innovation.
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2040: Baseline, Boom or Bust
As we enter an era of rapid transformation and unprecedented challenges, it is essential for travel managers, meeting & event planners, and corporate decision-makers to look ahead and frame our current strategic thinking with a clear vision of the future. Business travel and meetings and events (M&E) are poised for significant change over the next decade and a half, driven by a complex interplay of sustainability goals, technological advancements, evolving work models, and geopolitical dynamics.
In this paper to mark the 10th anniversary of our Global Business Travel Forecast, we explore, for the first time, a long-term vision of the future and potential trajectories through three distinct scenarios, each offering insights into how these forces should affect policy-making, budgeting and priorities. By examining these scenarios, we can better understand the diverse possibilities that lie ahead and the strategic imperatives required to thrive in each potential future.
Based on trajectory data analysis and interviews with industry leaders, behaviorists and climate tech founders, this forward-looking approach enables us to anticipate changes, strengthen our strategies, and make informed decisions that align long-term objectives. It is through this lens of foresight and adaptability that we can build resilience, seize opportunities, and navigate the complexities of the future.
We invite you to reflect on the insights presented, and consider how your organization can prepare for the opportunities and challenges that lie ahead. Together we can ensure that travel and meetings remain catalysts for growth, scalability and sustainable practices.
- Scenario development is both an art and a science
- Megatrends Shaping the Future of Business Travel, Meetings and Events
- Sustainability goals the new crux of corporate policy
- Technology Revolutionizes Travel Management
- Modern work models spark new travel patterns
- Changing demographics open doors to new opportunities
- Three Scenarios: Base case, boom and bust
- Future-proofing strategies
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CWT GBTA Global business travel forecast 2025
When it comes to pricing, global business travel has finally reached an enduring, higher baseline. Prices will continue to rise in 2025, but only moderately, so expect a period of normalized growth.
However, this pricing environment, one of marginal gains and price regularity, is fragile. Global leisure travel has now realized a lot of its pent-up demand, while corporate travel has been resurgent, with 2024 edging at preCovid levels.
There are many factors at play, whether its volatile oil prices, labor costs and constraints, inflationary pressures, and geopolitical factors. As this elevated baseline edges upwards, albeit marginally, travel budgets will come under increased scrutiny, especially as travel patterns and attitudes change.
It’s why business travel can’t be viewed in a silo, and the true value to an organization must be fully realized. This forecast can help with those calculations.
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Capitalize on emerging technologies in corporate travel
Technological advancements are accelerating at an unprecedented pace. How will emerging innovations like Generative AI, blockchain, and self-sovereign identity (SSI) transform corporate travel?
BTN and CWT probed global CEOs, travel managers, industry consultants and tech experts on the promises, questions, and expectations these innovations raise and how they are set to reshape traveler experience, cost control and service delivery in corporate travel and events.
Download and discover
- The technologies that will have the greatest impact on corporate travel in the next 2-5 years
- How these emerging technologies are poised to control costs, enhance service and security, and boost efficiency
- The critical challenges, opportunities, risks and roadblocks each innovation raises
- What travel managers, buyers and experts anticipate from these innovations
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CWT’s Chief Architect Matthew Newton on Gen AI and a Hitchhiker’s Guide to the Galaxy
CWT’s Chief Architect Matthew Newton’s unconventional career has seen him transition from hotel management to business change management and eventually into IT. “My unconventional career is testament to the symbiotic relationship between hospitality, travel, and technology,” he says, “From my very first day at a hotel reception desk to my current 30-year tenure, technology has been a constant companion, shaping roles in finance, operations, and food service.”
Newton joined CWT in 2017 as Chief Architect and member of CWT’s Traveler Experience & Customer business unit, having held national and international leadership roles at glh Hotels and Hilton International. He is now responsible for modernizing core systems and enhancing differentiation for clients in 139 countries. An “API evangelist,” Newton architects enterprise tech environments to deliver customer-centric digital solutions providing guidance and governance across enterprise architecture, digital strategy, technology investment planning and portfolio delivery.
We ask Matthew what led him to his role, what the future of AI means for travel managers, and what we can expect in the future.
What led you to a career in enterprise architecture?
The turn of the millennium marked a pivotal shift as I moved into IT, driven by a major financial system implementation. Surrounded by forward-thinkers, I discovered a more rewarding discourse – one that envisioned the future rather than dwelling on the past. This alignment with technologists sparked a profound realization: technology’s true value lies in its capacity to enhance our lives and work. Embracing this insight led me to enterprise architecture, where I’ve since honed my expertise since receiving a TOGAF (The Open Group Architecture Framework) certification a decade ago.
How is AI changing enterprise tech for customers?
As Chief Architect within our enterprise architecture fraternity, my role extends beyond mere oversight; it’s about vigilance and strategic foresight. In a world brimming with disruptions – be it geopolitical tensions like the war in Ukraine or transformative innovations like cloud computing and AI – it’s imperative to remain ahead of the curve. Being an enterprise architect is about identifying the currents of innovation and steering the business ship toward the most promising horizons, aligning emerging capabilities with qualified business needs.
CWT has been working extensively with AI for more than six years – particularly in our virtual assistant and intelligent display products – and with GenAI and large language models since the start of 2023.
My fascination with AI stems from its potential to redefine our business and began in the whimsical pages of The Hitchhiker’s Guide to the Galaxy, where fantastic devices captured my imagination as a teenager. Today, these once-fictional ideas are not only feasible, but they are also actively shaping our world.
The fusion of advanced cloud computing, powerful processors, cost-effective storage, and widespread internet have paved the way for AI’s growth. My team and I have since embraced AI, leveraging it to transform our enterprise architecture. Looking ahead, AI will become a business staple, driving industry innovation, especially in business travel.
How does AI benefit travel managers and travelers, and what future advancements can they anticipate?
I can easily give you a few examples. The first one is related to our advanced messaging chatbot. This innovative tool ensures that interactions are not only quicker but also more personalized, allowing customers to receive immediate, contextualized responses through our chat channel.
Our hybrid messaging channel blends a Virtual Assistant with live counselor support allowing travelers seeking assistance via myCWT web and mobile apps to engage in a unique, unscripted conversation with a GenAI-enabled virtual assistant, which hands over seamlessly to a travel counseler when needed.
The enhanced messaging service has now been rolled out to customers in 56 countries. There’s little waiting with messaging compared to the phone. 85% of CWT messaging interactions are answered in less than 3 minutes.
While the chatbot currently handles simpler tasks, such as providing flight information or processing cancellations, its skill set is expanding. In time, it will be able to manage more complex travel arrangements, maintaining a consistent standard of service, which is key.
Another example is related to intelligent displays we’re integrating to sift through the increasing volume of options, presenting the most relevant choices to our customers. This isn’t about deciding for them; it’s about empowering them to make informed decisions quickly and efficiently. As AI becomes more embedded in our daily lives, the synergy between our technology and the tools our customers use in their professions will deepen, leading to a seamless integration of AI across all facets of business and travel.
What’s the ideal human-technology relationship, and how can both sides benefit?
In today’s information-rich world, AI has emerged as a conversational partner that can offer instant feedback. It should never replace human judgment but act as a brainstorming companion and sounding board for innovation stimulating thought and refining ideas. Just as we’ve adapted to smartphones, AI will become an indispensable resource, not just in answering questions but in shaping the very questions we ask. It’s a dynamic journey, and we’re just at the beginning.
Within the next year, we expect to have GenAI technology deployed for multiple applications – both in proprietary solutions developed in-house, and those from our strategic partners.
In July 2023, we completed a worldwide GenAI hackathon across our operations and technology teams where we brainstormed 110 ideas, prototyped 25 of them in 12 hours, and we identified several for productization. One area of promise is in Sales process optimization – using GenAI to speed up the completion of RFPs, client proposals, and client onboarding by summarizing and systematizing client travel policies.
AI is here to make the human experience better. While its impact is not always immediate, the intent behind AI is to improve our lives. Of course, a strategic approach is key, requiring safe implementation, active use, and ethical, un-biased handling of data.
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CWT makes messaging support available through Slack
CWT, the global business travel and meetings solutions provider, has added Slack to the list of platforms through which travelers can message CWT for support with their travel arrangements.
The convenience of CWT’s messaging service has made it immensely popular with travelers. Travelers can submit a travel request, step away to complete other tasks, and then pick up where they left off using a different device, without losing their conversation history. Furthermore, the AI-powered virtual assistant helps collect information that a travel counselor would need to assist the traveler. As a result, travel requests are fulfilled four times faster through messaging than by email, achieving customer satisfaction scores of over 90%.
“Many of our customers use Slack to facilitate team communication and collaboration, so this integration will make it even easier for their employees to contact us for assistance with their business trips,” said Erica Antony, CWT’s Chief Product Officer. “We increasingly see travelers prefer to use messaging instead of phone calls or emails when they need support, so we are continuing to enhance this service to help them save time and be more productive.”
CWT’s messaging service, which is offered in multiple languages, can also be accessed through the myCWT web and mobile apps, Microsoft Teams, Workplace from Meta, and WhatsApp, and is used by over 1,000 customers in more than 70 countries.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
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Stockholm – Where meetings get Scandi-cool
When it comes to hosting meetings and events, few cities can rival the charm, efficiency, and cultural richness of Stockholm, Sweden’s vibrant capital. Nestled across 14 islands on the sparkling waters of Lake Mälaren, Stockholm offers a captivating blend of historical grandeur, modern sophistication, and breathtaking natural beauty, making it an ideal destination for gatherings of all kinds.
What sets Stockholm apart as a meetings and events destination is its unique blend of old-world charm and modern innovation, coupled with a strong emphasis on sustainability, design, and quality of life. From its picturesque waterfronts and historic landmarks to its thriving cultural scene and progressive attitudes, Stockholm offers a dynamic and inclusive environment that inspires creativity, fosters connections, and leaves a lasting impression on visitors from near and far.
Why Stockholm?
Sometimes referred to as the ‘World’s smallest big city’, the Swedish capital is a bustling hub for meeting and events, particularly in Europe. Its central location makes it perfect for business travelers, with flights from 180 destinations both nationally and internationally. Naturally, it makes for an ideal destination for incentive travel and conferences, especially with vast amounts of natural beauty and the city’s clean and compact nature. In true style, Stockholm is home to some of the most innovative and grand venues that are combined with dazzling waterways and incomparable views, making it a sort after destination for large-scale events.
Gamla Stan to green Spaces: Stockholm’s venue extravaganza
Stockholm boasts a smorgasbord of venues suitable for meetings and events, ranging from sleek conference centers to historic landmarks and even unconventional spaces that add a touch of magic to any gathering. Here’s our pick of some of the standout venues:
- Stockholm Waterfront Congress Center is a popular space for meetings and events, especially with its ideal location in the heart of Stockholm, near the central station and Arlanda Express. The center boasts over 14,000 square meters (about half the area of the Lincoln Memorial Reflecting Pool) of meeting space, allowing you to host meetings from two to 3,000 attendees. Situated by the waterfront, it offers stunning views of the city skyline, as well as state-of-the-art facilities and versatile event spaces for conferences, conventions, and exhibitions.
- Fotografiska is acontemporary photography museum with a unique event space overlooking the harbor. It’s ideal for receptions, product launches, and networking events with a creative flair.
- Berns Hotel is a historic landmark with a modern twist, located in the heart of Stockholm. The spaces are very elegant, including the mesmerizing Berns Asian restaurant and terrace.
- Skansen Open-Air Museum: Immerse your guests in Swedish history and culture by organizing an event at Skansen, the world’s oldest open-air museum. Set against the stunning backdrop of Djurgården Island, this venue offers a range of charming indoor and outdoor spaces amidst traditional Swedish architecture.
- Nobel Prize Museum: Pay homage to human achievement and innovation by hosting your event at the Nobel Prize Museum. Located in the heart of Gamla Stan (Stockholm’s Old Town), this iconic venue celebrates the laureates of the Nobel Prizes and offers elegant spaces for meetings, lectures, and receptions.
- Some of the major hotels have made their home in Stockholm to support the demand for meetings and events spaces in the city, such as Radisson Blu Waterfront or Nordic Light Hotel. Both hotels are international meeting points, with everything under one roof. Inspiration comes from the interiors, with modern design meeting spaces and innovative technological solutions. The Radisson Blu Waterfront is conveniently located near the Waterfront Congress Center, making it ideal for event attendees to stay when visiting Stockholm too. The Nordic Light Hotel stands out for its contemporary design, focused around light. You can even adapt meeting spaces with light to offer a change in mood at the touch of a button.
Gamla Stan – the Old Town 
The Waterfront Congress Cente 
Skansen Open Air Museum Iconic sites for unforgettable experiences:
- Gamla Stan (Old Town)
Lose yourself in the cobblestone streets and medieval charm of Gamla Stan, Stockholm’s Old Town, home to iconic landmarks such as the Royal Palace and Storkyrkan Cathedral. Wander on your own through cobblestone streets and medieval alleys or opt for a hosted walking tour, scavenger hunt, or themed dinner in historic venues. - Vasa Museum
Located on the island of Djurgården, this maritime museum displays the only almost fully intact 17th-century ship that has ever been salvaged, the 64-gun warship Vasa that sank on her maiden voyage in 1628. Arrange private viewings or cocktail receptions amidst the museum’s maritime treasures. Step back in time at Skansen, the world’s oldest open-air museum and zoo showcasing Swedish culture and heritage before the industrial era. The museum can be the center of team-building activities or traditional Swedish dinners in a picturesque setting. - Fika Culture
Embrace the Swedish tradition of fika – a coffee break accompanied by pastries or snacks – at one of Stockholm’s cozy cafes.
Creative events galore
Stockholm is known for its creativity, sustainability, and its fashion-forward ways. The Swedish citizens take pride in their appearance, and as a result, this has led to a growth of fashion influencers and bloggers. With a lot of fashion influencers that inspire Stockholm, Europe and the rest of the globe, it is the perfect place to host a creative event, especially a product launch or experiential event. Creativity also shines through our CWT Meeting & Event planners, who are ready to take your event to the next level with new, spectacular and innovative ideas.
Välkommen to the city where meetings and events become extraordinary experiences.
Image credits: Adobe Stock
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The 7 wonders of APAC: Let your senses discover Asia-Pacific
The region of Asia-Pacific (APAC) is made up of a few major countries, each with their charm and unique quality behind each destination. APAC is not only a popular region of the world for tourists, but it also attracts a large number of companies to host their meetings and events. What makes APAC so ideal for meetings and events, you say? There is a vast number of hotels from budget to high-end hotels, each with their meetings and events spaces. Providing large amounts of availability and variety attracts the big dogs to the small fish.
Singapore
Singapore, the vibrant hub of Southeast Asia, offers a blend of modernity and tradition that captivates visitors from around the globe. As a leading business destination, Singapore boasts state-of-the-art facilities and impeccable hospitality, making it an ideal choice for hosting meetings and events. With its efficient infrastructure and cosmopolitan atmosphere, Singapore stands out as a premier choice for corporate gatherings in the heart of Asia-Pacific.
China
As one of the largest countries in the world, China has a fantastic cultural presence, where Asian traditions are meeting Western influences and vast amounts of diverse landscapes too. With landscapes, comes some of the most scenic views from meeting rooms, meetings and events won’t be the same again. A part of a business trip, incorporate exhilarating ways to see the country. The Zhangjiajie Grand canyon glass bridge in Hunan, the world’s longest and highest glass bridge hanging over the Zhangjiajie Grand Canyon. The paved glass base gives an incredible bird’s eye view, showing off some of China’s finest sights.
Japan
Japan has a great deal of experience hosting meetings and events, with its world-class hospitality and service it attracts many large companies to host. Japan has been famous for its creative talent, from artists to fashion designers, mixing Japan’s sophistication and tradition, you get a fusion of aesthetic and culture, which comes through in Japan’s meeting venues. Japan is home to some unique event venues, such as the Nijo-Jo Castle, Kyoto. It’s registered as a UNESCO world heritage site, where guests will be filled with delight as they experience the atmosphere of this spectacular venue.
Indonesia
Bali is an Indonesian island, known as the Land of the Gods. Its natural appeal brings many leisure and business travelers to the golden sand beats, lush rice fields and its sheer natural beauty of volcanoes and miles of open water. With Bali’s history, there is a large drive for a greener environment. For all those companies wanting to contribute to going green, Green Village in an all-natural compound consisting of 12 spectacular, luxury bamboo houses and villas. The ‘village’ makes for a perfect meetings and events retreat, providing tranquility for all delegates attending.
Korea
Korea’s Gwangmyeong Cave located on the far southwestern outskirts of Seoul, is one of the most talked about transformation after it was closed down for 38 years before being revolutionized and transformed into the best cave theme park in Korea. The combination of culture and art experiences that are attracting vast amounts of people each year, it is such an accomplished miracle from an abandoned mine. Take your event to the next level, hire out the entire theme park and let your imagination unfold in this magnificent space!
Vietnam
n the mountainous region of Danang, you will find the ever so unique Ba Na Hills. This part of Vietnam is like no other, especially with its French twist from previously being colonized, almost making you feel like you’re in Paris. The area remains serene and scenic, with Ba Na cable cars moving back and forth over the ancient rainforest, where you can often see four seasons in one day, making it a unique place to hold your next meeting or event. The exclusivity of the area makes it perfect for board meetings, where you don’t want to be disturbed.
Thailand
Thailand is known for its tropical beaches and opulent royal palaces and displays of the iconic Buddha. Thailand’s capital, Bangkok, is a beautiful, ultramodern cityscape and one of the main business hubs of Thailand. Bangkok is now home to one of the Edition Hotel’s latest ‘editions’, with it also getting some alternative recognition for it being Thailand’s tallest building too. The hotel comes with over 5,500 square feet of combined meeting space including a boardroom, main function room, and outdoor banquet terrace. Perfect for events, especially with the gorgeous all year round weather and idealistic views to match.
CWT Meetings & Events operates in ten major countries within APAC with an extensive strategic partner network, with over 300 meetings and events specialists with ten years’ of experience on average.
Which of the APAC wonders would you choose for your next event?
Image credits: Adobe Stock
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Fueling change: SAF takes flight in business travel sustainability
With the environmental impact of air travel under the microscope, sustainable aviation fuel (SAF) is emerging as a key solution in the pursuit of greener skies. The International Air Transport Association (IATA) estimates that SAF could contribute around 65% of the emissions reductions needed by aviation to reach net-zero in 2050.
It’s therefore no surprise that the adoption of SAF is gaining momentum, as stakeholders across the board—from airlines to energy companies, technology platforms, and travel management companies—are increasingly investing in research and development to scale up SAF production and distribution. Governments, too, are recognizing the importance of SAF in achieving climate targets. Subsidies, tax incentives, and regulatory frameworks are being put in place to ramp up the production and use of SAF.
However, Varun Mehra, CWT Solutions Group’s regional lead for Asia Pacific, cautions that the scale of SAF production is still small relative to the industry’s overall fuel requirements. “Demand is still far outstripping supply,” he notes. According to IATA, in 2023, SAF production doubled to 600 million liters from the previous year, and projections for 2024 anticipate a further tripling to 1.875 billion liters. Even so, this represents merely 0.53% of the total aviation fuel needs and only 6% of the global renewable fuel production capacity.
Higher airfares on the horizon?
In February this year, Singapore announced it will require all flights departing from its airports to use sustainable aviation fuel (SAF) starting in 2026, joining a growing list of countries that are implementing similar mandates. The city-state has set a target for SAF to constitute 1% of all jet fuel used at Changi Airport and Seletar Airport in 2026. As SAF currently costs three to five times more than conventional jet fuel, it is estimated that this could increase ticket prices for an economy class passenger on a direct flight from Singapore to Bangkok, Tokyo and London by approximately S$3 (US$2.20), S$6 (US$4.40) and S$16 (US$11.70), respectively. Singapore’s eventual goal is to reach 3-5% SAF use by 2030.
“The introduction of green flight taxes and SAF levies is indeed becoming a global trend, as SAF is seen as one of the most promising pathways to decarbonizing air travel,” according to Mehra.
Countries like Norway, Sweden, and France have already enforced SAF mandates, and the EU as a whole is planning to do so starting next year. In Asia, countries like India, Japan, Malaysia, and Australia are also contemplating similar approaches.
SAF MANDATES AROUND THE WORLD
Country / Region Uptake level European Union In September 2023, the EU Parliament approved an SAF mandate (RefuelEU) requiring fuel suppliers at EU airports to incorporate 2% SAF starting in 2025. That percentage will increase to 6% by 2030, 20% by 2035, and eventually 70% by 2050. France 1% SAF mandate came into effect in 2022. It was increased to 1.5% in 2024, and will be raised to 2% in 2025 to align with the EU-wide SAF mandate. Germany Germany has mandated the use of Power-to-Liquid (PtL) SAF, also known as e-kerosene, starting at 0.5% by 2026, and rising to 1% in 2028 and 2% in 2030. However, these targets might be harmonized with the EU-wide SAF mandate. Norway 0.5% SAF blending mandate was introduced in 2020, which is set to progressively increase to 30% by 2030. Sweden 1% SAF blending mandate has been in place since 2021. Future targets will likely align with the EU-wide SAF mandate. United Kingdom Under the UK’s new mandate, SAF will make up 2% of total UK jet fuel demand in 2025, increasing to 10% in 2030 and then to 22% in 2040. India India has set an indicative SAF blending target of 1% by 2027, increasing to 2% by 2028, and 5% by 2030. The SAF targets will initially apply to international flights. Japan International flights departing from Japanese airports will be required to use at least 10% SAF from 2030, according to a planned mandate. Malaysia In its National Energy Transition Roadmap published in 2023, Malaysia has established an SAF blending mandate starting at 1%, which is expected to increase to 47% by 2050. Singapore Flights departing Singapore will be required to use 1% SAF starting 2026, and 3-5% by 2030. Brazil Brazil is expected to introduce an SAF mandate that will take effect in January 2027, but details are yet to be released. United States The US has adopted incentives, instead of mandates, to encourage fuel suppliers and airlines to support SAF production and use. “When it comes to SAF, it’s a complex landscape characterized by high demand, limited supply, and production challenges,” Mehra observes. “These dynamics, coupled with the potential for SAF mandates, are collectively exerting upward pressure on travel costs.”
Staying ahead of the curve
The growing importance of SAF in achieving net zero targets is prompting companies to recalibrate their travel programs. CWT’s customers are adopting a multi-faceted approach to prepare for these changes, including assessing cost impact, revising travel policies, and exploring alternative travel options. Some are also actively engaging with suppliers to invest in SAF and forge partnerships.
“We’re seeing a huge amount of interest around SAF in the corporate travel arena, and it’s a topic that regularly features in discussions with our clients these days,” says Mehra.
To navigate the changing landscape and capitalize on advancements in SAF that can help make corporate travel programs more sustainable, Mehra recommends the following:
- Stay informed: Keep up to date on the regulatory developments affecting the aviation industry, both within their operational regions and globally. It’s important to be aware of the timelines for the implementation of SAF mandates and understand their potential impact on travel costs and availability. By staying informed, you can anticipate changes and prepare their travel policies and budgets accordingly.
- Understand your travel patterns and review your policies: The anticipation of higher average costs necessitates a meticulous review of travel budgets and financial forecasting, with travel managers playing a pivotal role in this. Analyze the share of travel involving carriers or destinations affected by these mandates within your overall program.
You might also consider reviewing your travel policies. Aligning travel policies with broader Environmental, Social, and Governance (ESG) objectives is becoming increasingly important. This strategic alignment may entail prioritizing carriers that demonstrate a higher commitment to SAF usage, switching to other modes of travel such as rail, as well as initiatives to extend and combine business trips to reduce the overall travel footprint. - Engage with supplier partners: A number of customers have stepped up engagement with their suppliers and are not just passive observers to the changes taking place. They are actively initiating discussions with airline partners to incorporate SAF-related commitments into commercial negotiations. This proactive stance includes a willingness to adjust traditional discount structures in favor of supporting SAF investments.
- Bring internal stakeholders on board: The process of adjusting travel policies to incorporate sustainability considerations should be inclusive, involving key internal stakeholders. This includes senior leadership, travel managers, procurement teams, and sustainability officers. Collaborating across these functions ensures comprehensive buy-in and aligns the travel policy adjustments with your company’s broader sustainability goals and business objectives.
- Consider long-term sustainability: This involves a thorough review and revision of the travel policy to reflect a strong commitment to sustainability. It should go beyond mere compliance with impending regulations to embrace a rounded approach towards reducing the environmental impact of business travel.
Policies could include encouraging or mandating the use of sustainable suppliers, integrating sustainability criteria into supplier selection processes, and setting clear sustainability targets.
You could also purchase SAF using “book-and-claim” solutions to mitigate your emissions. For example, CWT recently formed a global partnership with SQUAKE, giving our customers access to Neste’s world class SAF as well as other impactful climate projects.
Additionally, enabling travelers to make the right choices by providing guidelines and incentives for selecting more sustainable travel options is essential. Developing a strategy that encompasses these elements will not only address immediate regulatory compliance but also position your company as a leader in corporate travel sustainability.
Sustainable Aviation Fuel holds the promise of making business travel greener without compromising on efficiency or convenience. Scaling up production to meet the growing demand, ensuring cost competitiveness with conventional jet fuel, and addressing regulatory barriers are among the hurdles that industry stakeholders must overcome. However, with continued innovation and collaboration, these challenges can be turned into opportunities for progress. With industry stakeholders, governments, and consumers rallying behind this green revolution, the future of business travel looks promisingly sustainable.
Image credits: Adobe Stock
- Stay informed: Keep up to date on the regulatory developments affecting the aviation industry, both within their operational regions and globally. It’s important to be aware of the timelines for the implementation of SAF mandates and understand their potential impact on travel costs and availability. By staying informed, you can anticipate changes and prepare their travel policies and budgets accordingly.
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Brighton – Where creativity and conferences collide
Brighton, a gem nestled along the southern coast of England, is not just a picturesque seaside town; it’s a vibrant hub bustling with energy, creativity, and a perfect spot for meetings and events of all kinds. From its stunning venues to its rich history and modern charm, Brighton offers an unparalleled experience for both business and leisure travelers alike.
Conference and meeting rooms with a view
- Situated right on the seafront, The Grand Brighton is a historic Victorian hotel that exudes elegance and sophistication. With its range of versatile event spaces, including the magnificent Empress Suite and the stylish Victoria Bar, The Grand offers a seamless blend of tradition and modernity for conferences, meetings, and corporate events.
- For a truly unique and unforgettable experience, consider hosting your event aboard the Brighton i360 observation tower. Soaring 450 feet above sea level, this architectural marvel offers breathtaking panoramic views of Brighton, the South Downs, and the English Channel. Whether it’s a networking reception, product launch, or private dinner, the i360 provides a stunning backdrop guaranteed to impress your guests.
- As one of its most iconic landmarks, Brighton Dome is a cultural institution renowned for its striking architecture and diverse event spaces. From the grandeur of the Concert Hall to the intimate setting of the Founders Room, The Dome offers a range of options for conferences, exhibitions, performances, and gala dinners. With its central location and historic charm, it’s the perfect venue for both large-scale events and more intimate gatherings.
Roll up, roll up, attractions not to be missed
- A true architectural masterpiece, the Royal Pavilion is a symbol of Brighton’s exotic past. Built in the early 19th century as a seaside retreat for King George IV, this extravagant palace boasts a unique blend of Indian and Chinese design elements, lush gardens, and opulent interiors.
- Originally opened in 1899, the Brighton Pier is a beloved landmark synonymous with traditional seaside fun. From vintage fairground rides and arcade games to fish and chip shops and ice cream parlors, the pier offers a nostalgic glimpse into Britain’s coastal heritage and is a must-see for any visitors to Brighton.
- Lose yourself in the narrow alleyways of The Lanes, a historic quarter renowned for its independent shops, boutiques, cafes, and antique stores. Dating back to the 17th century, this labyrinthine maze is a treasure trove of hidden gems and unique finds, perfect for leisurely strolls and souvenir hunting.
Getting there
If some of that has piqued your interest about hosting your next event in Brighton, you’ll want to know how easy it is to get to. It is exceptionally well-connected by both rail and road, making it easily accessible from London and other major cities in the UK. Direct train services run regularly from London Victoria and London Bridge stations, with journey times averaging around 1 hour. Additionally, Brighton’s comprehensive bus network provides convenient access to surrounding areas, including the South Downs National Park and the picturesque Sussex countryside. For those traveling from further afield, Gatwick Airport is just a short train journey away, offering domestic and international flights to destinations worldwide.
Recommended activities for groups:
- Brighton food tour: Embark on a culinary adventure and explore the diverse flavors of Brighton on a guided food tour. From traditional fish and chips to exotic street food, artisanal cheeses, and locally brewed craft beers, there’s something to tempt every palate.
- Team-building activities: Strengthen bonds and foster teamwork with a range of exciting outdoor activities, including paddleboarding and kayaking along the stunning coastline, treasure hunts in The Lanes, or beach volleyball tournaments on Brighton’s pebbled shores.
- Art and culture: Immerse yourself in Brighton’s vibrant arts scene with visits to contemporary galleries, street art tours, and live performances at iconic venues like Komedia and the Brighton Dome. Alternatively, unleash your creativity with hands-on workshops in painting, pottery, or photography led by local artists and artisans.
Follow in the footsteps of some major events
In recent years, Brighton has played host to a diverse range of major events – anything from UK political party conferences to the Institute of Travel Management Conference, attracting visitors from far and wide. Some highlights include the Brighton Festival, one of the largest and most prestigious arts festivals in the UK, featuring an eclectic program of music, dance, theater, literature, and visual arts. Another standout event is Brighton Pride, an annual celebration of LGBTQ+ culture and diversity, which sees the city come alive with colorful parades, live music, drag performances, and community events.
What makes Brighton unique?
- Bohemian vibe: From its vibrant street art and eclectic music scene to its thriving LGBTQ+ community and alternative lifestyle, Brighton embraces diversity, creativity, and individuality like no other city in the UK.
- Seaside charm: With its iconic pier, pebble beaches, and seafront promenade, Brighton offers all the nostalgic charm of a traditional British seaside resort, combined with a lively cosmopolitan atmosphere and a vibrant cultural scene.
- Innovation and creativity: As a hub for startups, digital media, and creative industries, Brighton is a hotbed of innovation, entrepreneurship, and artistic expression. With its dynamic mix of tech startups, design studios, and cultural institutions, the city attracts a diverse community of thinkers, makers, and doers, making it a truly inspiring destination for meetings, events, and creative collaborations alike.
Whether you’re planning a corporate conference, team-building retreat, or social gathering, Brighton offers a wealth of opportunities for inspiration, connection, and discovery. With its stunning venues, rich cultural heritage, and dynamic atmosphere, it’s no wonder Brighton continues to captivate visitors and event organizers alike, earning its reputation as one of the most vibrant and exciting destinations on the south coast of England.
Image credits: Adobe Stock
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CWT expands access to Finnair NDC content in Finland and the Nordics
CWT has made rapid progress in deploying NDC capabilities in Finland since May last year, ensuring its customers continue to have uninterrupted access to Finnair content through their preferred booking channels.
When Finnair removed its last remaining domestic itineraries from EDIFACT distribution in February this year, more than 90% of CWT’s customers in Finland were already booking this content via NDC-enabled connections using the Amadeus Cytric online booking tool (OBT), as well as through travel counselor-assisted channels such as phone, email, and messaging. CWT will further expand its NDC coverage in the Nordics to include additional routes, airlines, and points-of-sale over the next three months.
“What we’ve achieved in Finland exemplifies how NDC can be deployed quickly, at scale, and without disruption to customers,” said Erik Magnuson, CWT’s Vice President of Product Management, Travel Content & Connectivity. “This was the result of meticulous planning and swift technology development by our teams, as well as our close collaboration with Amadeus and Finnair. We are now using this as a blueprint to expand our NDC capabilities with other airlines around the world.”
“Our successful deployment of NDC with CWT in Finland marks a significant milestone on our path of distribution transformation,” Jenni Suomela, Vice President Global Sales and Channel Management, Finnair, said. “The strong collaboration with our partners at CWT and Amadeus made it possible to complete this roll-out swiftly, ensuring seamless access to our services. We’re excited to make further progress on this distribution transformation to enable us to provide more personalized and dynamic content and to meet our joint customers’ needs and expectations. The recently launched new product PrioFlex, only available through modern channels, is a great example of this.”
“We are very happy to see the positive results of our close collaboration with CWT and Finnair,” said Ludo Verheggen, NDC[X] Program Director, Amadeus. “Together, we have ensured that CWT’s customers can have easy access to all of Finnair’s content, either through our Cytric Easy self-booking tool or through CWT’s travel counselors using Amadeus’ NDC-enabled Selling Platform Connect solution. We are working hard together with our partners, customers, and the industry to unlock the full potential that NDC can deliver to all stakeholders, from airlines to travel sellers and all the way to the corporate traveler, thus enabling NDC adoption at scale.”
CWT made big strides in expanding its NDC content coverage in 2023. The Finnair implementation is the latest milestone on CWT’s roadmap to provide clients with NDC content, which now includes the Cytric, Concur, Serko, and GetThere OBTs, with content being sourced via Amadeus, Sabre and Travelfusion. It intends to build on that momentum through 2024, with NDC deployments for more airlines and markets in the pipeline.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
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Enabled staff booking of their own meetings in a fully controlled environment
Event facts:
- Built a digital platform to centralize meeting requests and direct them towards preferred venues
- Consolidated transactions and payment flow to achieve efficiency and full compliance
Brief
- Client required a solution to manage small meeting bookings in the Nordics and the Netherlands
- Deliver a more direct booking process to every employee, allowing them to find and book venues in a controlled environment
- Need to upload contracted venues and rates, direct users towards them
- Required a cost conscious and scalable solution to ensure compliance in all transactions
- Ability needed to easily select Offline or Online transaction
Solution
- Built a digital interface where users could either: book a meeting room in CWT easy meetings OR send a meeting support request to the local CWT teams
- All clients own contracted venues were uploaded and labeled with preferred status to appear at the top of new searches
- Interface directly integrated in the client’s intranet
- Built an automated payment structure with virtual cards solution
- Created a checkout area with cost center steering and “reason for booking” codes
Result
- Venues fully supportive of the client’s decision to use CWT easy meetings as their preferred booking channel
- 100% automated payment process with Airplus virtual cards
- Platform praised by client’s teams for its great user-experience
- Gained more visibility on spend, achieved 100% compliance in all bookings and gained more control over their budget from previous in-person event
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CWT在华新增酒店集中公付方案
- CWT已为中国地区客户提供机+酒+火商旅全产品公付解决方案。
- 商旅集中公付解决方案可大幅度优化报销流程，从而提升差旅员工满意度以及改善差旅合规。
2024年3月26日，中国北京讯：CWT携手全球企业支付专家AirPlus嘉惠国际于近期为中国境内企业客户推出了酒店公付月结方案并将该全新支付解决方案接入旗下一站式商旅预订平台myCWT。 差旅员工可在酒店预订时，线上线下全渠道全场景悦享该全新支付解决方案。同时，该集中公付月结方案适用于CWT所有酒店资源与客户协议酒店资源以及第三方酒店资源和CWT直连酒店资源。
一旦启用该集中公付方案后，差旅员工在进行酒店预订时，酒店将自动获取支付类别以及酒店房费担保。差旅员工无需在入住或离店时使用信用卡或现金进行房费垫付以及免去发票整理保存用以后期差旅报销的繁琐工作。客户则将在每月收到一张列有明细的企业大发票用于财务管理。
“这一支付解决方案将大大缓解客户的出行痛点”，CWT中国区总经理钟明凤先生(Albert)谈及此次上新时说道：“相较于全球其它市场，公司信用卡和公务卡等相关支付类产品较难落地中国。差旅员工多数采用的还是自行垫付、收集发票、事后报销的传统模式。集中公付不仅能为员工提供更好的差旅体验，也能让企业更好地费用管理、提升差旅合规、增加酒店预订附着率(HAR)、减少企业管理风险以及简化报销流程。”
在此之前，CWT已面向中国市场推出了机票以及火车票集中公付方案，并得到了广泛应用。目前已有一家能源公司以及一家生命科学公司也已率先使用了该新酒店集中公付服务。根据使用后的三月数据显示，两家企业的HAR平均提升50至60个百分点， 企业的协议酒店使用率也有了20个百分点的提升。
为企业和政府机构提供支持，帮助他们的员工摆脱地域限制，随时随地保持联结。无论是常见商旅目的地、偏远地区亦或是高危无人区，我们都会通过创新科技为您的差旅员工提供高效、便捷、安全以及可持续性的差旅体验。
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CWT expands central payment solution in China to cover hotel bookings
- CWT’s customers in China can now book, pay, and reconcile travel expenses for flights, hotels, and rail tickets from a central account.
- Central payments can help increase traveler satisfaction, improve travel policy compliance, and save time and effort on expense reconciliation.
CWT has introduced a new end-to-end central payment solution for hotel bookings in China. Developed in partnership with corporate payments specialist AirPlus, the solution is integrated into the myCWT platform. It works for both self-service bookings made using the myCWT web and mobile apps, and for travel counselor-assisted bookings. It also covers all types of hotel content including CWT business rates and client negotiated rates, in addition to non-GDS content sourced via aggregators and CWT’s direct API connections with hotels.
When a traveler books a hotel, their company’s payment information is captured at the time of booking to cover the room rate and deposit. The traveler doesn’t need to provide a credit card at check-in, make any payment at check-out, or keep track of invoices from their stay to get reimbursed by their company. The company receives a consolidated monthly statement for all their travelers’ bookings, with a single, itemized invoice that facilitates easy VAT reclaim and expense management.
“This new solution will address several major pain-points for our customers,” said Albert Zhong, General Manager, China, CWT. “The adoption of corporate credit cards and virtual cards in China is relatively low compared to many other markets around the world. Business travelers here usually first pay for travel expenses out of their own pocket, and then submit tax invoices for all these expenses to get reimbursed. A central payments solution not only creates a much better experience for travelers, it can also help companies gain greater control over their spend, increase policy compliance, improve hotel attachment rates, reduce the risk of fraudulent transactions, and streamline invoice reconciliation.”
CWT already offers central payments for air and rail bookings in China, and these have been widely adopted by its customers. An energy company and another company from the life sciences sector have become the first customers that have signed up to use central payments for their hotel bookings. In the three months since making the switch, they have already seen their hotel attachment rates improve by 50-60 percentage points, while usage of their corporate negotiated hotel rates has climbed by around 20 percentage points.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
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Nagasaki and Fukuoka – Japan’s second cities offering hidden MICE treasures
When most people think of Japan, they probably envision the bright lights and bustling streets of Tokyo or the vibrant city of Osaka. These cities certainly have a lot to offer, from delicious food to rich cultural experiences, but they are just two of many cities in Japan that are worth exploring.
In fact, some of the most interesting and unique experiences in Japan can be found outside of Tokyo and Osaka, like the off-beaten track, Nagasaki and Fukuoka. These cities have their own distinct personalities and cultures, and they offer a great alternative to the more well-known tourist destinations.
Nagasaki, the old gate to Japan
Nagasaki, located on the western coast of Japan’s Kyushu Island, is a fascinating destination with a rich history and culture. One of its most notable attractions is Dejima, an artificial island that was once the only point of contact between Japan and the outside world during the Edo period. Visitors can explore the restored Dejima Nagasaki Museum of History and Culture, which showcases the island’s role as a trading hub and offers insights into the lives of the Dutch traders who lived there. This place has been converted and we are able to organize events there, bringing history and culture into part of the event making it more memorable.
Aside from Dejima, Nagasaki has much to offer, including beautiful gardens, traditional architecture, and delicious food. The city is also a great destination for meetings and events, thanks in part to the Dejima Convention Center. This modern facility is in the heart of the city and offers a range of meeting spaces and amenities for groups of various sizes. The center’s location also makes it easy to explore Nagasaki’s many attractions, from the nearby Glover Garden to the Nagasaki Atomic Bomb Museum.
Visitors can explore the city’s charming streets, important sites with historical background and lovely gardens, or take a cable car up to the top of Mount Inasa for stunning views of the city and its harbor. Nagasaki is also known for its food, particularly its unique style of champon noodle soup. This is a Chinese-influenced noodle dish filled with seafood, pork and vegetables in a rich broth made from pork and chicken.
Stunning views from Mt Inasa Food and Nature in Fukuoka
Fukuoka, another city worth exploring, is one of Japan’s largest and most vibrant cities. Visitors can explore the city’s many museums and galleries, including the Fukuoka Art Museum and the Fukuoka Asian Art Museum, which showcase a wide range of works from across Asia. The city is also known for its tasty local cuisine, like tonkotsu ramen and mentaiko (spicy cod roe). And for those who love nature, Fukuoka offers idyllic parks and gardens, as well as nearby attractions like the Yanagawa River, which can be explored by boat. For team building or to experience the Japanese culture, try painting the Hakata Doll, local traditional art and craft in Fukuoka.
Choosing a city like Nagasaki or Fukuoka for your next meeting or event can be a great way to experience a more authentic side of Japan. These cities offer a more relaxed pace of life than Tokyo or Osaka and may also offer more affordable prices. And with their unique histories and cultures, they offer plenty of opportunities for exploration and discovery.
So why not add Nagasaki or Fukuoka to your Japan itinerary and see what these fascinating cities have to offer? They’re filled with rich culture, history, and delicious food, and they offer a great alternative for travelers who are looking for something a little bit different.
Special thanks to Japan National Tourism Organisation (JNTO) for the familiarisation trip to let me get to know more about these two cities offering for meetings & events.
It is time to host your next meeting or event in Japan.
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Hong Kong – A spark of vibrancy and culture in Hong Kong!
Welcome to Hong Kong! Known as one of the greatest cities in the world, with the help of the vibrant cultural traditions, buzzing atmosphere, jaw-dropping skylines, and legendary cuisine. It’s the perfect hub for meetings and events for many reasons, mainly because the city is known as the gateway into China for businesses. Especially with their invaluable economic advantages and wealth of transport connections, all meetings and events hosted here are able to engage with Mainland China, efficiently and effortlessly.
Why Choose Hong Kong?
Hong Kong is home to some of the world’s leading venues. Accompanied by perfectly thought out design, space capabilities and versatility, the service standards and accommodation for events of all shapes and sizes come with ultimate style and comfort. Delegates can focus on the bigger picture, feeling unhindered.
Hong Kong has a fortunate positioning, which makes it an ideal location in Asia-Pacific. The geographical access to the region allows a large number of economic connections and advantages. The city is also known as one of the busiest aviation hubs, and its fully serviced airport caters for up to 1,100 flights per day to 220 worldwide destinations.
Something that specifically stands out about hosting a meeting or event in Hong Kong is the business-friendly and professional support, along with a proven track record as Asia’s top destination for meetings and events.
Rosewood Hong Kong
As a part of Hong Kong’s ever-growing development within the hospitality industry, we are pleased to announce the ultra-luxury 5-star Rosewood property that will be opening on Victoria Harbor front.
Boasting 413 guest rooms across 43 floors with eight fantastic dining options, a fitness center, swimming pool, and holistic wellness center—it makes for the perfect place for delegates to enjoy free time. The Rosewood will also have extensive, signature high-end residential-style meeting and event spaces, such as The Grand Ballroom, totaling 1,000 square meters of pillar-less event space with a dramatic “sky fold” partition and immersive harbor views. On the fourth floor, The Pavilion offers 1,000 square meters of residential-style event space with three versatile meeting rooms that can accommodate up to 260 delegates. Expansive and distinguished meeting rooms are also available, enhanced by artfully landscaped gardens and immersive views.
Experience Hong Kong’s Wow Factor!
Hong Kong may be Asia’s business hub, but there is so much more to experience when on a business trip. The vibrant and dynamic city exudes an international presence for its business-leisure, often known as ‘bleisure’ offerings. Experience the mix of Chinese heritage with a modern feel, giving every meeting and event that much sought-after ‘wow’ factor!
Food is something that bonds delegates and Chinese locals, with over 14,000 restaurants readily serving some of the best Chinese and international cuisines, where do you start? From the ‘must eat’ dishes to the unique foodie experiences through to halal, kosher and vegetarian options.
The influential Chinese heritage has a strong presence in Hong Kong with dedicated ancient festivities occurring throughout the year, depending on the Lunar Month. Quite often there will be public celebrations with glowing lanterns, crowded temples, dancing dragons and some of the most dazzling colors.
It is time to take your meeting or event to Hong Kong!
Image credits: Adobe Stock