Introducing the latest myCWT product and service enhancements
Building on our digital, omnichannel myCWT platform, our new products and services will simplify travel management for you and your employees – anytime, anywhere, anyhow.
Note: Featured services may not be available in your country at this time. Please reach out to your CWT representative for more details.
Hear from Chief Product Officer, Erica Antony as she shares the key product highlights of 2024, along with the key areas driving innovation.
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2040: Baseline, Boom or Bust
As we enter an era of rapid transformation and unprecedented challenges, it is essential for travel managers, meeting & event planners, and corporate decision-makers to look ahead and frame our current strategic thinking with a clear vision of the future. Business travel and meetings and events (M&E) are poised for significant change over the next decade and a half, driven by a complex interplay of sustainability goals, technological advancements, evolving work models, and geopolitical dynamics.
In this paper to mark the 10th anniversary of our Global Business Travel Forecast, we explore, for the first time, a long-term vision of the future and potential trajectories through three distinct scenarios, each offering insights into how these forces should affect policy-making, budgeting and priorities. By examining these scenarios, we can better understand the diverse possibilities that lie ahead and the strategic imperatives required to thrive in each potential future.
Based on trajectory data analysis and interviews with industry leaders, behaviorists and climate tech founders, this forward-looking approach enables us to anticipate changes, strengthen our strategies, and make informed decisions that align long-term objectives. It is through this lens of foresight and adaptability that we can build resilience, seize opportunities, and navigate the complexities of the future.
We invite you to reflect on the insights presented, and consider how your organization can prepare for the opportunities and challenges that lie ahead. Together we can ensure that travel and meetings remain catalysts for growth, scalability and sustainable practices.
- Scenario development is both an art and a science
- Megatrends Shaping the Future of Business Travel, Meetings and Events
- Sustainability goals the new crux of corporate policy
- Technology Revolutionizes Travel Management
- Modern work models spark new travel patterns
- Changing demographics open doors to new opportunities
- Three Scenarios: Base case, boom and bust
- Future-proofing strategies
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CWT GBTA Global business travel forecast 2025
When it comes to pricing, global business travel has finally reached an enduring, higher baseline. Prices will continue to rise in 2025, but only moderately, so expect a period of normalized growth.
However, this pricing environment, one of marginal gains and price regularity, is fragile. Global leisure travel has now realized a lot of its pent-up demand, while corporate travel has been resurgent, with 2024 edging at preCovid levels.
There are many factors at play, whether its volatile oil prices, labor costs and constraints, inflationary pressures, and geopolitical factors. As this elevated baseline edges upwards, albeit marginally, travel budgets will come under increased scrutiny, especially as travel patterns and attitudes change.
It’s why business travel can’t be viewed in a silo, and the true value to an organization must be fully realized. This forecast can help with those calculations.
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Capitalize on emerging technologies in corporate travel
Technological advancements are accelerating at an unprecedented pace. How will emerging innovations like Generative AI, blockchain, and self-sovereign identity (SSI) transform corporate travel?
BTN and CWT probed global CEOs, travel managers, industry consultants and tech experts on the promises, questions, and expectations these innovations raise and how they are set to reshape traveler experience, cost control and service delivery in corporate travel and events.
Download and discover
- The technologies that will have the greatest impact on corporate travel in the next 2-5 years
- How these emerging technologies are poised to control costs, enhance service and security, and boost efficiency
- The critical challenges, opportunities, risks and roadblocks each innovation raises
- What travel managers, buyers and experts anticipate from these innovations
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Driving savings and efficiencies with a double conference
Objective
Following a business merger, a banking software company was looking to communicate its new strategy and product messaging to key audiences. Firstly, the client wanted to reach 300 new customers across Europe, in order to drive sales of newly launched products. Secondly, they needed to share the same strategy with 400-strong global sales team members, provide sales training and further insight of the recognition program for the year ahead, overall motivating all sales attendees to sell more.
Challenge
The company appointed CWT Meetings & Events to deliver two exceptional events. Both required keynote and breakout sessions, exhibition space, and networking opportunities with the software company’s executives. The event brief was to deliver a memorable, flawless attendee experience with high level production values and five-star service.
The CWT Meetings & Events team offered end-to-end solutions and was responsible for the entire program. Services included venue sourcing, contracting, attendee and payment management, event production, content creation, gala dinners and onsite delivery. All this was provided with one point of contact for the client, making the whole process simple.
Solution
The team’s solution was based on a co-located program, with the customer event hosted from Monday lunchtime to Wednesday lunchtime. The sales staff event took place from Wednesday lunchtime until Friday mid-afternoon. This was to drive efficiencies for the client’s own staff who were attending both events, and to consolidate spend with local suppliers, increasing savings.
After a thorough search across a dozen European destinations, the historic five-star Corinthia Hotel in Budapest, Hungary, was selected as the event location.
“As well as being a historic, cultural city, Budapest offers excellent value for money. We have long-standing supplier relationships and global buying power that enable us to negotiate savings, driving substantial discounts compared with the client going direct” said CWT Meetings & Events account manager.
CWT M&E provided specialist attendee management software to allow both groups of attendees to register for the event and accommodation. It allowed attendees to select preferred breakout sessions and scheduling meetings with the host’s executives. Onsite, attendees were able to access the latest web-app technology with details of the agenda, sponsors and networking occasions. A special guest, ex-government secret security service officer was invited to provide a speech, motivating all attendees.
Impeccable event production, from lighting to set design, ensured that the keynote presentations from the CEO were clearly communicated. Sponsors were present to secure new leads in partnership with the software company. Customers were made to feel valued with an invitation to a nearby train museum for a casual evening reception, in the style of a local Hungarian market, complete with local beers, wines and entertainment.
As the successful customer event drew to a close, CWT Meetings & Events deliberately engineered a move up-tempo to start the global sales event. Top production values including staging and high quality audio visual equipment ensured that company leaders could present various strategies and recognize success across the team. An interactive sales training exercise gathered colleagues into cross border teams to drive networking.
The wow factor was provided by a gala dinner, creatively designed by the CWT Meetings & Events team, with a Harry Potter experience. This was hosted again at the railway museum – complete with a Hogwarts Express – where annual incentive scheme winners were announced and rewarded in front of their peers.
Results
More than 800 customers and sales staff attended the events. Feedback from the sales teams showed excellent product knowledge scores following the training and many commented it was their favorite global sales event.
“The client was delighted that both events ran smoothly, the experience for customers and staff was top quality, and this freed the client to concentrate on delivering their own messages to the attendees” said CWT M&E account manager.
During the planning process, budget savings were requested. CWT Meetings & Events was able to deliver the quality experience requested with budget reduced by 12 percent. Additionally, through cost avoidance and negotiation, savings of 18 percent of total final spend was secured. Savings were equivalent to 130 percent of the management fees applied to deliver the project.
Quick facts
- Attendance passed expectations
- 88 per cent of customers scored the event experience excellent or good and 90 percent would return the following year
- The number of targeted sales leads from the event was over-achieved
- Budget reduced by 12 percent
- Savings were equivalent to 130 percent of the management fees applied to deliver the project
“Running two major events back-to-back was a massive undertaking, both for us and the client, but it paid dividends both in terms of time and costs saved. As the entire events solution was delivered by CWT Meetings & Events, the client could relax, knowing it was all being carefully planned, managed and monitored under one roof.“
CWT M&E account manager
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CWT appoints Erik Magnuson to spearhead a new, dedicated air distribution initiative
CWT, the B2B4E travel management platform, today announces the appointment of Erik Magnuson to further develop CWT’s existing private channel distribution agreements, airline engagements around the world, and strong working relationships with GDSs on their specialist programs. He takes up the newly created position of VP Air Distribution Capabilities with immediate effect.
“Air distribution continues to change at a dramatic pace, and not just with the introduction of IATA’s New Distribution Capability (‘NDC’) program, so we are looking to solve for future complexity, now,” said Patrick Andersen, CWT’s Chief Strategy & Commerce Officer, to whom Erik Magnuson will report.
“Erik’s role is specifically designed to maintain our competitive edge in this area, by building and leading a dedicated CWT team to deliver and support innovation and development in the future distribution of airfares and content to our customers’ travelers.”
Immediately prior to his appointment, Erik was Senior Director Revenue Management, where he focused on growing CWT’s airfares offer. He joined Carlson in 2006 working in the USA and Europe for Rezidor Hotel Group, Carlson Companies and Radisson Hotel Group (then known as Carlson Hotels Worldwide). He holds an MBA from the Opus College of Business, University of St Thomas, and a BSB from the Curtis L. Carlson School of Management, University of Minnesota.
CWT will provide regular updates on its air distribution services, the next being at the end of September 2019.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
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RoomIt by CWT launches global campaign with World Childhood Foundation to fight trafficking
RoomIt by CWT has announced its first global campaign in support of the World Childhood Foundation, which is celebrating its 20th anniversary this year. RoomIt will donate $1 for each hotel booking made globally during the month of August, up to $100,000.
The World Childhood Foundation supports more than 1,000 projects globally that are focused on preventing abuse and exploitation of children, including trafficking. RoomIt’s support for the World Childhood Foundation reflects CWT’s overall commitment to the fight against human trafficking, which includes increasing awareness and education, closer collaboration with stakeholders, as well as the creation of an anti-human trafficking global taskforce led by leaders from across CWT.
“The World Childhood Foundation’s mission to create a world where all children are free from violence, sexual abuse, and exploitation speaks volumes to our teams across the globe at RoomIt and CWT,” said Geoff Waldmiller, Vice President of Revenue Optimization at RoomIt by CWT. “It’s not only the largest traveler campaign to date, but the first campaign we’ve run where hotel bookings directly benefit charity. We’re excited to give our clients’ business travelers the opportunity to give back while conducting their business.”
Global bookings made during the month of August across all booking platforms are eligible for the campaign. CWT clients must be opted into the RoomIt Loyalty Booster program to be qualified to participate. The campaign begins on August 1, 2019 and runs through August 31, 2019.
For more information:
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
About RoomIt by CWT
RoomIt by CWT is the hotel distribution division of CWT. Every day we match travelers with the right room at the right rate, and every minute we book over 30 hotel rooms. We also provide travelers with the amenities and loyalty programs they want, while helping organizations control their budget and improve travel oversight.
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CWT partners with local charity, project SYNCERE, at GBTA Chicago
CWT, the B2B4E travel management platform, has chosen Project SYNCERE, a local youth charity in Chicago, as its GBTA Convention philanthropic partner this year.
CWT is hosting a competition on August 6, at Chicago’s Museum of Science and Industry, with a select number of Project SYNCERE students, who will create fun, interactive stations reflecting innovation in the travel industry. Guests at the event, including leaders from CWT and Project SYNCERE, will get to experience the entries and recognize the winners on stage.
“Over the years, CWT has supported a number of non-profit organizations with their work in the business travel sector,” said Marcelo Camara, CWT’s demand marketing vice president, Americas. “With Project SYNCERE, CWT is combining the GBTA Convention’s location with a local charity whose mission closely aligns with who we are as a company and reflects our commitment to cutting-edge technology. Project SYNCERE speaks to us because they are helping to train the next generation of science and technology innovators.”
Now on its 10th year, Project SYNCERE supports Chicago’s underrepresented and disadvantaged youths in pursuing careers in science, technology, engineering, and math. The organization has served more than 18,000 students since launching in 2009, in partnership with some 50 schools, and enjoys a 100% graduation rate among all Project SYNCERE high school seniors.
“We started Project SYNCERE to help provide opportunities for students traditionally underrepresented in the STEM fields gain the early exposure they need for success. We are now building the necessary pipeline of diverse engineers and innovators that will help shape the world in which we live,” said Jason Colman, co-founder and executive director, Project SYNCERE. “We are excited about our partnership with CWT to help support and promote our mission of creating a more diverse pipeline of engineering and tech talent. We thank them for selecting our organization as their local partner and look forward to working together to have a collective impact on the community.”
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
About Project SYNCERE
Project SYNCERE (Supporting Youth’s Needs with Core Engineering Research Experiments) is the dream of three African-American men who, at an early age, learned the power of education and technology. Not satisfied with the amount of diversification in their fields of engineering and financial management, they decided to leave corporate America to start an organization that encourages students to embrace the STEM (science, technology, engineering, and math) fields.Project SYNCERE is a 501(c)3 not-for-profit organization, which provides STEM programming to youth in underserved communities. The mission of Project SYNCERE is to prepare the minds and create pathways for underrepresented and disadvantaged students to pursue careers in STEM. Project SYNCERE provides a curriculum that integrates STEM through the use of project-based learning.
In 2009, Project SYNCERE was officially launched and has since been able to serve more than 18,000 students throughout the nation. Project SYNCERE works directly with school districts as well as local universities and community organizations to deliver its engineering-focused programs. Through our vast partnerships we are able to impact students during the school day and during out-of-school time. Our innovative problem-based curriculum has been inspirational in changing the way science and math is taught in a number of schools. Through our hands-on approach to educating students, we have been able to create a spark for them and show them that science and math are fun, cool, and rewarding. The program has helped to raise students’ grades and increase their interest in STEM fields.
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Shape shifting – Is it easy to stay fit on the road?
In a recent study, we found that 83% of business travelers consider fitness options when booking a hotel. Swim, run, cycle, dance, walk – or stand on your head – whatever you do to keep fit, sticking to your schedule is hard when you travel. However, even the shortest workout can give your body and brain a much-needed burst of oxygen – or ‘oomph’ as it’s technically known. Here’s how to keep moving when you are on the move.
Work with what you have
Your own body weight is the best workout tool in the world. It’s free and wherever you are in the world – you can guarantee it’s there with you.
Standing
The evidence that standing beats sitting isn’t new. A 1950s study of bus conductors (who stood) and bus drivers (who sat) published in The Lancet found the former had a 50% reduced risk of heart disease. A (much) more recent University of Chester study showed that every hour standing burns 50 more calories than sitting. Doesn’t sound like much? Well, standing for three extra hours daily burns 30,000 calories a year, which equals 8lbs of fat – and is the fat-burning equivalent of running 10 marathons. Did you just stand up?
Stairs
No one needs to tell you that stairs are better for you than the lift or escalator. But, do you know why they’re such a great workout? As you keep moving upwards, you are working against gravity and since each step requires the muscles in a single leg to fire up, you work a series of muscle groups with every stair you climb. Think of it like super-charged lunges.
Squats
Probably not one to do in the middle of meeting but, one of the best exercises that uses body weight for resistance as you burn fat and calories. It works the bits that sit idle while you toil at your desk. And, if you can find a private place without an audience of colleagues, it really is a move you can do anywhere.
Image credits: Adobe Stock
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Global travel pricing set to slow down in 2020; flights to rise 1.2%, hotels 1.3%
After posting sharp rises in 2019, prices in the global travel industry are likely to slow in 2020, with flights rising a modest 1.2%, hotels rising only 1.3%, and rental car rates up 1%, according to the sixth annual Global Travel Forecast, published today by CWT and GBTA. While the global economy is doing well overall – and expected to grow a solid 3.6% in 2020 – a raft of uncertainties are set to put a damper on pricing.
“The risks and ambiguity have increased over the past few months – not least the threat of escalating trade wars, the impact of Brexit, possible oil supply shocks, and the growing likelihood of recession,” said Kurt Ekert, CWT’s President and CEO. “This forecast will help travel buyers make the right decisions in an increasingly challenging environment.”
Released today by the Global Business Travel Association, the voice of the global business travel industry, and CWT, the B2B4E travel management platform, the 2020 Global Travel Forecast uses data generated by CWT Solutions Group, to give an early look at the trends and developments that will shape the business travel industry in the year ahead.
“Technological advancements and an increasingly volatile economic and political landscape across the globe have changed the way today’s travel buyers need to do their jobs,” said Scott Solombrino, GBTA COO and Executive Director. “This annual forecast provides insights into the key drivers forcing these shifting priorities and gives a road map for travel buyers looking to plan their 2020 travel programs.”
Asia Pacific
Air: 1.3% Hotel: 1.3% Ground: 0.5%
Asia’s expansion has slowed down due to worsening US-China relations, tighter global financial conditions, and natural disasters. But the region remains the most dynamic, with steady GDP growth, benign inflation, and a sense of optimism.
- Air: In Asia Pacific, the shutdown of India-based Jet Airways’ operations in April created a gap in the market for some key routes, and the reduced competition has meant higher airfares – but with other airlines adding capacity to fill the vacuum, fares have begun to normalize.
- Hotel:Asia’s hospitality industry is booming with hotel investment volumes predicted to grow 15% year-on-year. Japan will host the Rugby World Cup later this year, and the Olympic and Paralympic Games in 2020, which will boost visitor numbers to the region. The Japanese hotel market is seeing a sharp increase in supply to accommodate the anticipated surge in visitors to the country during these events.
- Ground: In China, steady demand and increased competition will hurt car suppliers. Across Asia Pacific, ride-sharing is booming, with many companies allowing their employees to use these services for business travel. Providers like Didi Chuxing, Grab, Go-Jek and Ola are pursuing aggressive expansion plans, while also taking steps to put more stringent safety measures in place.
Europe, Middle East & Africa
Eastern Europe: Air: -0.2% Hotel: 0.7% Ground: 1.5%
Western Europe: Air: 0.5% Hotel: 0.7% Ground: 0.5%
Middle East & Africa: Air: 2.2% Hotel: 2.5% Ground: 0.5%
The International Monetary Fund (IMF) expects steady growth, ranging from 0.3% in the Middle East to 1.6% in Europe, and 3.6% in Africa. Across Europe, labor unrest, climate change protests, global trade wars, rising oil prices and regional terrorism all have the potential to cause a slowdown.
- Air: Istanbul’s new airport, one of the largest in the region, will likely change flows between Europe and Asia, providing an alternative stopover point for flights to China and Eastern Asia.
- Hotel: Denmark and Egypt are both countries to watch, with hotel prices in Denmark expected to fall next year. On the other hand, Egypt’s rates are on the up – projected to rise by 4.7% – as its economy settles down after a period of unrest.
- Ground: Eastern Europe’s franchise model for rental car businesses will see slightly higher growth of 1.5%, due to supply and demand in the region. Rail prices still vary greatly across EMEA due to inconsistent regulation.
Latin America
Air: -1.6% Hotel: -0.4% Ground: 1%
Economic activity in Latin America continues to grow – albeit slower than anticipated – and is expected to rise 2.5% in 2020. A volatile political and economic situation in some of the largest economies like Argentina, Mexico and Brazil will hurt prospects.
- Air: Given the long distances, a growing middle class, and low market penetration of air travel, there are many opportunities, and airlines are making the best of them. Since 2017, several new carriers have entered the market and low-cost carriers have gained significant share in Brazil, Mexico and Colombia.
- Hotel: Following a steady decline in new hotels from a 2015-2016 peak, things may be picking up, with Mexico leading the way. More than 10 new corporate chain hotels opened in the region in the first quarter of 2019 with growth set to continue throughout 2020. Properties in Mexico and across Latin America are likely to continue to cut prices.
- Ground: A slight increase for rental cars is driven by growing demand in Brazil, the region’s biggest economy. Rental car companies report a cultural shift towards sharing cars rather than owning them, and growth in tourism is also boosting the industry.
North America
Air: 2.3% Hotel: 2.3% Ground: 1%
While the US economy is thriving, there is growing uncertainty, due to tariffs and trade wars. US GDP growth is set to slow to 2.1% in 2019, and slow further in 2020 and 2021, to 2% and 1.8%, respectively.
- Air: Flight prices are expected to rise, reflecting the strong economies of the US and Canada. Most airlines are looking to ancillary fees as a way to stay competitive, so costs of services like Wi-Fi and lounge access may be up for negotiation for corporate travelers.
- Hotel: The hotel industry has seen slow, but steady growth. A gradual slowing will help rates return to normal, correcting the high prices seen in some of the major cities. Technology-focused areas – like San Francisco, San Jose, Seattle and Vancouver – are still seeing growth. However, demand in these cities has been high for so long that prices have risen too far – and business travelers are staying further out in response.
- Ground: Due to the nature of long-term contracts, we are unlikely to see any upward trends in pricing until 2021 or 2022. Traveler preferences are dictating a change in car preferences, shifting away from traditional sedans in favor of more versatile SUVs and trucks.
For more detailed information, download the 2020 Global Travel Forecast now.
The projections in the 2020 Global Travel Price Forecast are based on:
- A statistical model developed by GBTA with market and economic research firm, Rockport Analytics, that evaluates historical price behavior and forecasts future prices in the air, hotel and ground categories.
- The market-specific expertise and travel industry knowledge of CWT and CWT Solutions Group personnel worldwide.
- Information sourced from Moody’s Analytics, the International Monetary Fund Research Department, the United Nations and other leading organizations.
Projections are based on transaction data from CWT’s global client portfolio, including anonymized client travel patterns, over the past ten years. Key macroeconomic and per-country indicators, such as current and expected GDP growth, the consumer price index, unemployment rates and crude oil prices, were used in the statistical model, as well as key supply-side drivers sourced from OAG and STR Global. All air statistics represent point of origin and include all trip types.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
About the Global Business Travel Association
The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA’s 10,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. To learn how business travel drives lasting business growth, visit www.gbta.org. -
Human trafficking – Not on my watch
Since 2013, World Day against Trafficking in Persons is held every on 30 July. A UN resolution designated this date to “raise awareness of the situation of victims of human trafficking and for the promotion and protection of their rights.” Human Trafficking is an issue that exploits people of all ages – children included – for numerous purposes including forced labor and sex.
According to the UN Office of Drugs and Crime (UNODC), around 225,000 persons worldwide have been reported as victims of trafficking since 2003.
As part of the travel industry, at CWT we are especially moved by this topic. Every year, we focus a substantial amount of our Responsible Business efforts to do our part in the fight against trafficking.
Through our collaboration with partners including the World Childhood Foundation, ECPAT, Thorn, and The Orphaned Starfish Foundation, we have supported major efforts to develop more effective policies, research, and tools against human trafficking and child sexual exploitation.
One of the latest has been the launch of digital anti-trafficking ads on our travelers’ portal with a simple call to action: report it.
It is paramount that we all stay vigilant. I encourage you to read a report published in July last year by the Polaris Project: On-Ramps, Intersections, and Exit Routes: A Roadmap for Systems and Industries to Prevent and Disrupt Human Trafficking.
Among other things, this report explores the hotels & motels and transportation sectors so – if you are a road warrior – you might want to familiarize yourself with it. There is a chapter in which they share signs airline staff should be vigilant of. Some of the ones that we might witness as fellow passengers are:
- Potential victims not being able to speak for themselves (e.g. potential traffickers answering questions and making decisions for the victim).
- Little to no knowledge of the destination or who is meeting them.
- Scripted or inconsistent stories.
- Traveling with only a few personal items.
- Wearing clothing inappropriate for the climate, or used to conceal signs of abuse.
- Overly fearful or anxious behavior.
- Verbal abuse.
- Controlling behavior (e.g. potential victim not being able to freely move about the cabin or interact with other passengers).
- Physically aggressive behavior (e.g. potential trafficker shoving a victim or violently grabbing their arm).
- Denial of food or beverages on flights.
- Signs of malnourishment, physical abuse, and/or exhaustion.
- Little to no eye contact.
With this in mind, let us keep an eye out to avoid human trafficking happening on our watch.
Image credits: Adobe Stock
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Luxury feel, reality budget
Does this sound like the sort of event you would like to plan? Then read on for our expert guide…
Luxury used to be all about velvet, gilt-edged everything and carpet pile so deep it tickled your ankles.
But luxury has changed. Now, it isn’t something you can reach out and touch. It is how you make people feel inside.
The good news is this means you don’t have to spend the earth to give your event an out-of-this-world luxury feel.
The new luxury
“2019 luxury is about making people feel special,” says Alice Franks, CWT marketing events manager, messaging and content, UK and Ireland. “Start with personalised invitations and make sure welcome staff use – and hopefully remember – people’s names.”
If your budget is limited, but you are aiming for a luxury event experience, Alice recommends spending smart. “It can often pay to splash more on a venue with a wow factor, which saves you on decoration and branding.”
Hasnain Alloo, commercial director at Edwardian Hotels London also highlights the premium touches that can make your event stand out in the right venue. “Luxury events entail a higher expectation of service. Our on-site AV production team make full use of technology and work relentlessly for your event to be successful and highly impactful.”
A robo-butler
Technology can be a cost-effective way to raise the look and feel of your event. Have you met Edward yet? He is the Edwardian Hotels London’ AI, on hand to support on-site requests before and during events.
His built-in assisted machine learning uses Natural Language Understanding (NLU), so Edward can answer more than 1,600 requests in different languages. Which would put even the most competent concierge in the shade.
“Innovations in hospitality technology, such as Edward, help to deliver exceptional experiences and exceed expectations,” says Hasnain. “Meeting planners can interact with Edward on their phone, discretely and quietly.”
That fresh coffee refill or chilled water which appeared in the room as if by magic just when your attendees were in need of refreshments. Why thank you, Edward!
When your venue has a luxury feel and the finest customer service, the stage is set for your event to shine.Fresh ideas
Alice also adds a wow factor to everything she organises by working with her team to channel ideas and innovation. “We’re a small team, but we really listen to feedback from the press, attendees and suppliers after an event,” she explains. “What you think was an amazing luxury event might not have felt that way for your guests. Learn how to improve for the future.”
“We also work especially closely with suppliers, such as our AV partners,” says Alice, who organised this year’s BTJAs. “I always ask what they have seen or done at other events in other industries.”
This mix-and-match approach is key to luxury touches that people will snap for Instagram, talk about – and remember.
Alice follows influencers, bloggers and vloggers to check out what they do at their luxury product launches. Can their ideas be translated to the message your brand wants to put across at your own event?
Tag it
“It is worth remembering that even the most amazing ideas have to fit your event and your brand,” explains Alice. “However, I am constantly on the internet and Instagram searching for new event inspiration in terms of décor, food and entertainment. It’s great to look outside your industry as long as the idea fits for you.”
A fresh take on an event can really up the wow factor. When Alice took on the Business Travel Journalism Awards (BTJAs), she questioned why there were always chocolates on the table. In these days of healthy eating, could something different work?
“We wanted to offer guests something special they would actually enjoy and take home,” she explains. “So, we had leather luggage tags designed with our brand on them. They looked really luxurious, were a perfect fit for our travel theme – and they were actually cheaper than the chocolates.”
Luxe up your layout
Creative layouts can also luxe up the look and feel of an event. Could your classic cabaret table set up work better in the round with a central stage? Would a relaxed lounge zone, with low lighting, offer attendees an informal space for networking?
However, Alice cautions against change for change’s sake. “There is a reason why traditional seating, and table layouts have stood the test of time. They ensure all attendees in the room can share the event enjoyment,” she says. “Sometimes small tweaks work better than massive transformations.
Which can be as simple as the comfiest chairs. Ask your venue what seating options they have. At Edwardian Hotels London, ergonomic chairs ensure attendees are comfortable throughout the event.
“We have also invested in better lighting systems and the latest air control systems and air-conditioning to ensure delegates and event planners have an exceptional wellbeing experience,” says Hasnain.
Storytelling & fun times
With the growing popularity of Vegan food and people’s desire to know where the food on their plate comes from, you have a chance to elevate event catering simply through the information you include on your menu.
“Ask the hotel or venue chef what has been sustainably sourced, what is in season, or local,” suggests Alice. “Then tell those stories on the menus. The main investment is your time, and it feels more distinctive.”
Attendees can sense when time and thought has gone into an event. It shows you care how they feel and makes your event much more memorable.
If you can make ’em laugh – even better! Does your keynote speaker or awards’ compere need to be a company person?
“We booked a comedian as our last award’s compere,” says Alice. “He was a total hit. Many celebrities and comedians are available to hire for corporate events – and they are a great way to make your event feel extraordinary and create memories for your attendees.” When people share a special experience it’s a real talking point and they are more likely to spread the word.
* Want to know more about wow-factor, budget-friendly events? The CWT M&E team are here to help you create memorable experiences.
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The Mary Poppins way – Are you ready to fly?
When it comes to packing, I’ve always wanted to be like Mary Poppins. How cool would it be to be able to get away with a small carry-on bag containing all the items in the world?
The joys of a bag like this… Imagine being able to take everything with you without the hassle of carrying a fully loaded suitcase.
The truth is, the older I get, the lighter I travel. It’s bad enough to carry a laptop and a purse. But I sometimes worry I have not packed enough clothes, and when you go on a business trip, there is no room for mistakes. You want to get your outfits right.
So, how far in advance do you pack?
According to a survey we commissioned, 61% of business travelers worldwide pack the day before (that’s me), a fearless 10% pack the same day (I have done it, but never for business trips), and – pay attention here – 30% have a pre-packed bag and are always ready to go! Really? This was such a revelation for me! Before seeing the survey, that option hadn’t even crossed my mind.
Live and learn.
When it comes to the regions, Asia Pacific business travelers are the most organized ones: 36% of them have a bag ready to go, followed by Europeans (26%) and Americans (24%).
Despite this third position, a closer look at the figures reveals that there is a country in the New World that, at 48%, ranks first worldwide tied with Japan: Brazil. Mexico at 26% and Argentina at 25% followed by the US (19%) and Canada (18%).
In Europe, the most organized countries are not the usual suspects either (a good reminder to fight unconscious bias). Belgium at 39%, Spain at 32%, and the Netherlands at 26% are above average. Italy is at 25%, France at 24%, Germany at 23%, and the UK at 19%, with Sweden at 17% at the end of the list.
World champion Japan is closely followed by China at 45%, putting Asia Pacific in first position. Indians (30%), Australians (30%) and Singaporeans (26%) on the other hand have a much more relaxed approach to packing.
What about you, like Rozalla use to say: “Are you ready to fly?”
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Business travelers happy with travel experience despite 54% having travel mishaps
New Business Traveler Sentiment Index™ Reveals Hotel Experience is a Major Driver of Overall Trip Satisfaction
More than half (54%) of business travelers have experienced a mishap while on the road for work in the last year, with 52% reporting they had a delayed flight and 40% a cancelled flight. However, the vast majority (86%) of global travelers are satisfied with their overall business travel experiences, according to the newly relaunched GBTA Business Traveler Sentiment Index™ in partnership with RoomIt by CWT, the hotel distribution division of CWT, the B2B4E travel management platform.
Traveler experience proved to have the largest impact (54%) on business traveler satisfaction. Given the large percentage of travelers who have experienced air disruptions, it is no surprise flights were a leading factor in traveler experience. Yet, the travel components most closely correlated with travel satisfaction are hotel-driven, including staying at conveniently located hotels, booking air and hotel, the hotel check-in/check-out process, and payment for travel arrangements.
Convenient hotels and consistent Wi-Fi access top the list of most important factors for business travelers while on the road. Latin American (52%) and North American (44%) road warriors are much more likely to want to stay at a conveniently located hotel to where they need to be for their trip compared to travelers in Europe (32%) or Asia Pacific (30%). Additionally, Latin American travelers are far more likely to find consistent Wi-Fi access very important (60%) than travelers in North America (47%), Europe (37%) or Asia Pacific (35%). Hotel amenities such as free breakfast and being able to acquire or use travel rewards and perks at their own discretion are also close behind on the list of factors that matter most for business travelers.
“We understand that hotels provide a safe haven for business travelers,” said Peggy Studer, Vice President of Marketing at RoomIt by CWT. “Our philosophy at RoomIt is to offer travelers more choice – types of accommodations, locations, amenities and loyalty points – and an overall better booking experience to encourage employees to book within their travel programs. We understand business travel and meetings can be stressful, but your hotel and booking experience shouldn’t be.”
“Traveler experience has been an industry buzz word for the past few years now, but the survey results clearly demonstrate just how much it really does matter to road warriors,” said Scott Solombrino, GBTA COO and Executive Director. “As the workforce continues to diversify, there is no one-size-fits-all approach when it comes to business travel, meaning choice and flexibility should be a key consideration when developing travel policies.”
83% of Business Travelers Consider Fitness Options When Booking a Hotel
While frequent travel can often be perceived as taking a toll on one’s health, business travelers are making health and wellness on the road a priority. More than eight out of ten travelers (83%) consider workout facilities or proximity to walkable areas when making their hotel booking decision. 50% of business travelers report making time for exercise on roughly every trip and nearly a quarter (23%) report working out more often on business trips than they would at home. While most travelers are fine with running outside or using the hotel gym, 43% wished hotels would offer hot yoga, 33% would like to participate in CrossFit and 32% would prefer to meditate on-site.
Unsurprisingly, the top wellness concerns for road warriors include lack of sleep (37%), the general stress of travel (34%) and unhealthy eating (33%). When it comes to wellness options offered by hotels, business travelers are most interested in having in-room filtered drinking water (77%), healthy food delivery (73%) and air purifiers (71%).
Stress & Nuisances
For business travelers, time is money and disruptions can hurt productivity and result in lost business. While travelers largely report experiencing more mishaps during the flight portion of their trips, hotels that do not offer enough privacy or soundproofing bother travelers and may contribute to their reported lack of sleep. Road warriors shared their top stresses and annoyance factors on the road:
*Editor’s Note
Travel mishaps include but are not limited to: cancelled flight, car accident, delayed flight, emergency evacuation, injury / sickness, lost documents, lost equipment, lost luggage, medical emergency, etc.
About the Index
The GBTA Business Traveler Sentiment Index™ in Partnership with RoomIt by CWT is a proprietary, data-centered barometer based on business travelers’ attitudes toward four key components of business-related travel:
- Traveler Experience (i.e., attitudes toward general trip experience from booking to air travel and hotel stays to expense reporting)
- Trip success and Meeting Business Objectives (i.e., attitudes toward aspects of the business trip that lead to improved trip success)
- Travel Management Policy Friction (i.e., attitudes toward company travel policy management, flexibility and comprehension)
- Technology for Business Travel (i.e., opinions about technology’s impact on business travel)
Given this is our first period of analysis, it will become our benchmark and all Index values are initially set to 100. As we measure these Index components periodically over time, a new value will be calculated each quarter based on the percentage change in the component.
More information
To learn more, download an infographic with key highlights from the research. The full report, GBTA Business Traveler Sentiment Index, is available exclusively to GBTA members and may also be downloaded from RoomIt by CWT’s website.
Learn more about the Sentiment Index and what it means for travel programs during an interactive and engaging education session at GBTA Convention 2019 on Monday, August 5 at 8:45 AM CT in room S504ab as well as during an encore presentation on Wednesday, August 7 at 12:45 PM CT in room S504cd. During the sessions, one attendee will join us on the stage to play Cash Cab as we reveal the survey results and feature the Dos and Don’ts for improving your travel program based on traveler sentiment.
A webinar taking a deeper dive into the research findings featuring experts from GBTA and RoomIt by CWT will take place on September 5 at 10 AM ET. Register today.
Methodology
An online survey was conducted among 2,084 business travelers around the globe who are employed full- or part-time and have taken three or more business trips in the past twelve months. Respondents include 523 from the United States, 521 from Europe, 517 from Asia-Pacific and 523 from Latin America. The survey was fielded by GBTA between May 20 and June 5, 2019.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
About the Global Business Travel Association
The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA’s 10,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. To learn how business travel drives lasting business growth, visit gbta.org.
RoomIt by CWT
RoomIt by CWT is the hotel distribution division of CWT. Every day we match travelers with the right room at the right rate, and every minute we book over 30 hotel rooms. We also provide travelers with the amenities and loyalty programs they want, while helping organizations control their budget and improve travel oversight. -
Happy travels: 5 ways to boost traveler satisfaction
RoomIt and GBTA launched a study to measure the factors influencing sentiment among business travelers across the globe.
Survey respondents feel strongly that travel is integral to the success of their business. 83% say it is very important to the overall financial performance of their company, and the vast majority say face-to-face meetings are the most effective way to conduct business.
In addition, despite the disruptions travel can cause, two-thirds of business travelers also feel they are very productive while on the road.
Still, many of us have heard stories about stressful events that occurred while traveling. Interestingly, the results of the GBTA Business Traveler Sentiment Study shows that the stressors do not seem to significantly impact business traveler satisfaction, given 86% of global business travelers report they are satisfied with their overall business travel experiences. So what stresses travelers on the road?
1. Fretting over prep
Many things that stress travelers are tied to preparation for travel. For example, 46% find preparations to leave home or family cause stress and 43% cited preparations to leave the office.
Once on the road, we’ve all had that sinking feeling after opening our bag only to find we forgot our phone or chargers at home. 64% of travelers say leaving a smartphone at home would cause them the most stress followed closely by 50% who say leaving a laptop charger at home would be the most stressful.
One traveler shared how he flew across country to meet with partners only to discover he did not bring his computer charger. Unfortunately, his co-workers were not in the same all-day meetings, so he had to ask a VP, whom he just met, if he could use his power chord.
Tip: Tell your frequent travelers to keep a “to-go bag” complete with chargers, travel toiletries and other necessities packed, at all times.
2. Outfits can cause fits
A third of business travelers shared that they are stressed by being under or overdressed.
One RoomIteer remembered traveling for a meeting and being told the office had a very casual dress code. She showed up wearing jeans only to discover that everyone else was wearing suits and dresses.
Tip: Verifying dress codes with local employees ahead of time can be awkward, but it can save some embarrassment as well.
3. Travel mishaps
Most travel mishaps revolve around flights with over half of business travelers experiencing delays. On the other hand, travelers say they are satisfied with the hotel-related portions of their trip.
But, when asked what would bother travelers the most, they tell us hotel rooms lacking privacy and noise from adjacent rooms. Given that lack of sleep, while traveling is the greatest health and wellness related travel stressor, it’s no surprise that thin walls and a lack of privacy can cause a lot of frustration.
During a recent trip I took, I stayed in a hotel in France that hadn’t turned on their air conditioning given it was early spring. However, an unusual heat wave had hit the city so I, and everyone else at the property, had to open our floor-to-ceiling windows to cool off, which meant everyone could see and hear everyone else staying in that hotel.
You may have known others that unknowingly found themselves in noisy situations. For example, business travelers may book a hotel with a nightclub attached, not realizing the pounding music below their room would keep them awake all night before a big meeting.
Tip: My occurrence was rare and one the property had little control over given the unusual weather. However, some hotels may be better suited for leisure travelers than business travelers. That is why we collect hotel reviews directly from our customers after each stay and will be sharing those reviews directly in our booking tools. Remind your employees to submit and check reviews from their peers so they know what to expect in advance.
4. Location matters
The number one thing travelers say would improve their overall travel experience was staying in a hotel near their worksite (87%). Offering a variety of property choices is key to ensure your travelers have access to accommodations near their destinations and have access to rates that are available.
Tip: Booking tools that allow you to enter an exact location when searching also make it easier for travelers to choose the right property for their trip.
5. Amenities make a difference
Working offline has gone the way of the beeper and PalmPilot, yet Wi-Fi connectivity can be disrupted during travel. Strong Wi-Fi is not as common in hotels in some parts of the world, so it comes as no surprise that access to Wi-Fi continues to rank among the most coveted hotel amenities.
Tip: Negotiate rates that include Wi-Fi or utilize rates from your TMC, like RoomIt Rates, which include Wi-Fi access to ensure travelers’ productivity isn’t compromised. Outside of hotels, you may consider reimbursing Wi-Fi during flights or providing lounge access to frequent travelers.
In addition to this, travelers value amenities, like free breakfast at hotels. Tracking down breakfast in a new city on your way to work isn’t always easy, but considering one in three travelers also report being frustrated with the speed in which they are reimbursed for travel, it’s no wonder why breakfast is also habitually ranked as a valuable amenity.
Overall employees want to travel for business, and most see it as a vital part of their job and critical to the health of their company. In fact 78% of people say improvements in technology do not replace the value of face-to-face meetings.
While traveling may cause stress, with proper packing, planning, and reviewing, much of it can be avoided.
Travel managers can also help their employees avoid frustration by offering a variety of properties and rates and by providing access to hotel reviews from peers.
The good news is hotels are service-oriented, and if your travelers do run into a displeasing situation, you should make them aware that hotel staff will be more than willing to do what they can to make their guests more comfortable.
Image credits: Adobe Stock
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Seasoned travelers most likely to book flights on mobile apps
The most active business travelers are most likely to book flights on their smartphone, according to research conducted by CWT, the B2B4E travel management platform. Travelers who make more than five trips a year are 13% more likely to book on their smartphone, while travelers revisiting a location are 11% more likely to do so.
“The findings are clear: the more you travel, the more you use your smartphone, and that includes booking your flights directly through an app,” said Amit Wurgaft, CWT’s Chief Experience Officer, Digital. “Booking on your mobile device requires a level of confidence, born from experience. This is also why travelers are more likely to book on mobile when they have visited the destination in the past.”
Mobile bookings are also more likely to be in higher fare classes. Compared to bookings made on a computer, bookings made on a smartphone are 15.8% more likely to be business class, 15% more likely to be premium economy, and 8.4% more likely to be first class.
The results also show there is a correlation between when people book and how they book. The closer the departure date, the more inclined travelers are to book through their mobiles. 62% of mobile bookings are done between one day and one week prior to departure, but only 28% of computer bookings are done during that time.
Meanwhile, when it comes to self-serviced business trips, desktop leads the way at 80%, mobile booking ranks second at 15%, and tablets score 5%.
Lastly, the survey shows that 73.5% of travelers book their flights at the office, regardless of the channel. However, if they book their flights at home, they are 12% more likely to book on mobile.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.