Introducing the latest myCWT product and service enhancements
Building on our digital, omnichannel myCWT platform, our new products and services will simplify travel management for you and your employees – anytime, anywhere, anyhow.
Note: Featured services may not be available in your country at this time. Please reach out to your CWT representative for more details.
Hear from Chief Product Officer, Erica Antony as she shares the key product highlights of 2024, along with the key areas driving innovation.
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2040: Baseline, Boom or Bust
As we enter an era of rapid transformation and unprecedented challenges, it is essential for travel managers, meeting & event planners, and corporate decision-makers to look ahead and frame our current strategic thinking with a clear vision of the future. Business travel and meetings and events (M&E) are poised for significant change over the next decade and a half, driven by a complex interplay of sustainability goals, technological advancements, evolving work models, and geopolitical dynamics.
In this paper to mark the 10th anniversary of our Global Business Travel Forecast, we explore, for the first time, a long-term vision of the future and potential trajectories through three distinct scenarios, each offering insights into how these forces should affect policy-making, budgeting and priorities. By examining these scenarios, we can better understand the diverse possibilities that lie ahead and the strategic imperatives required to thrive in each potential future.
Based on trajectory data analysis and interviews with industry leaders, behaviorists and climate tech founders, this forward-looking approach enables us to anticipate changes, strengthen our strategies, and make informed decisions that align long-term objectives. It is through this lens of foresight and adaptability that we can build resilience, seize opportunities, and navigate the complexities of the future.
We invite you to reflect on the insights presented, and consider how your organization can prepare for the opportunities and challenges that lie ahead. Together we can ensure that travel and meetings remain catalysts for growth, scalability and sustainable practices.
- Scenario development is both an art and a science
- Megatrends Shaping the Future of Business Travel, Meetings and Events
- Sustainability goals the new crux of corporate policy
- Technology Revolutionizes Travel Management
- Modern work models spark new travel patterns
- Changing demographics open doors to new opportunities
- Three Scenarios: Base case, boom and bust
- Future-proofing strategies
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CWT GBTA Global business travel forecast 2025
When it comes to pricing, global business travel has finally reached an enduring, higher baseline. Prices will continue to rise in 2025, but only moderately, so expect a period of normalized growth.
However, this pricing environment, one of marginal gains and price regularity, is fragile. Global leisure travel has now realized a lot of its pent-up demand, while corporate travel has been resurgent, with 2024 edging at preCovid levels.
There are many factors at play, whether its volatile oil prices, labor costs and constraints, inflationary pressures, and geopolitical factors. As this elevated baseline edges upwards, albeit marginally, travel budgets will come under increased scrutiny, especially as travel patterns and attitudes change.
It’s why business travel can’t be viewed in a silo, and the true value to an organization must be fully realized. This forecast can help with those calculations.
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Capitalize on emerging technologies in corporate travel
Technological advancements are accelerating at an unprecedented pace. How will emerging innovations like Generative AI, blockchain, and self-sovereign identity (SSI) transform corporate travel?
BTN and CWT probed global CEOs, travel managers, industry consultants and tech experts on the promises, questions, and expectations these innovations raise and how they are set to reshape traveler experience, cost control and service delivery in corporate travel and events.
Download and discover
- The technologies that will have the greatest impact on corporate travel in the next 2-5 years
- How these emerging technologies are poised to control costs, enhance service and security, and boost efficiency
- The critical challenges, opportunities, risks and roadblocks each innovation raises
- What travel managers, buyers and experts anticipate from these innovations
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CWT research: Marriott acquisition of Starwood set to change travel buying forever
Marriott’s acquisition of Starwood is set to change the hotel industry significantly. Carlson Wagonlit Travel’s (CWT) latest white paper, launched today, shows corporate travel buyers need to start thinking about the implications now and start planning how it will change their travel programs.
Scott Brennan, CWT EVP and Head of Global Supplier Management, said, “Consolidation in the hotel industry isn’t new but the Marriott/Starwood tie-up is likely to change the way corporate travel is bought and sold. Everyone has to think very carefully about what this means for negotiating corporate travel deals.”
In 14 of the world’s top 20 cities, the new hotel group will have nearly a third of the corporate travel hotel spend, rising to half in some places. Also, CWT’s analysis suggests Marriot, more than any other chain, has chosen not to take part in corporate travel RFP processes.
Brennan continued, “The implications are potentially huge. We think the new Marriott/Starwood group is going to have a lot of say in the market, which could alter the way corporate rooms are bought and sold. We don’t yet know the full impact and because the new group won’t be finalized in time for the negotiations this year, we won’t know until the 2017 negotiating season, in September next year.”
A further consideration is travel policy compliance. One of the travel buyer’s best negotiating tools is compliance because they can drive volume to preferred properties. However, CWT’s analysis shows 22% of non-compliant spend is with Marriott and nine percent is with Starwood.
Brennan continued, “According to a 2015 GBTA survey of corporate travel managers1, hotel chain loyalty programs is one of the underlying reasons for non-compliant hotel spend. We don’t yet know what changes, if any, the new Marriott will make to its and Starwood’s loyalty program. But whatever happens, the new group already accounts for a large share of non-compliant spend.
“The combination of the new Marriott’s increased market share and the pulling-power of its loyalty program means it will be in a very strong position. After all, volume drives the discussion in the hotel industry. On top of that, where a player the size of the new Marriott goes, others will follow.”
Brennan concluded, “Our advice is to start planning now for your travel program negotiations. The more prepared you are, the better the deals you will be able to strike.”
CWT suggests corporate travel buyers take four steps now to start building their negotiating position:
- Assess key markets: look at share by top chain within key cities or areas within a city, assess alternative hotels and potential savings
- Prepare to have a more flexible approach for 2017, incorporating alternative suppliers as required
- Adapt your travel policy to ensure compliance
- Communicate to travelers, engage them in corporate objectives, and create shared ownership in the results
1 Making Hotel Loyalty Programs Work For You and Your Travel Program
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion. -
Kurt Ekert appointed to the U.S. Department of Commerce Travel and Tourism Advisory Board (TTAB)
U.S. Secretary of Commerce Penny Pritzker today announced the appointment of 32 members to the Travel and Tourism Advisory Board, including Kurt Ekert, president and chief executive officer of Carlson Wagonlit Travel (CWT).
The Board, established in 2003, serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. Its members represent a broad cross-section of the industry, including transportation services, financial services, hotels and restaurants, as well as a mix of small and large firms across the country.
“The travel and tourism industry supports millions of American jobs and is a major driver of our nation’s economy,” said Secretary Pritzker. “The Travel and Tourism Advisory Board offers important guidance and strategies that facilitate collaborative efforts between the public and private sectors to ensure that America remains an attractive destination for international visitors for years to come.”
Ekert’s appointment continues the legacy of service started by CWT parent company, Carlson. Carlson has had three CEOs serve on the TTAB Board: Marilyn Carlson Nelson, Hubert Joly and Trudy Rautio.
“The TTAB is undertaking exciting and important work to increase travel and tourism to the United States, and are we deeply committed to its success,” said Carlson Board Chair Diana Nelson, who nominated Ekert. “Kurt will continue Carlson’s longstanding leadership in this effort and bring a valuable new set of skills to the board.”
Prior to joining CWT as president and CEO in April, Ekert served as executive vice president and chief commercial officer of Travelport, a travel commerce platform providing distribution, technology and other solutions for the global travel and tourism industry. Ekert has also held senior roles at Continental Airlines and spent four years as an active duty U.S. Army officer. He currently serves as a director of Passur Aerospace, a provider of predictive analytics to the aviation industry, and an advisor to Freebird, an early stage travel technology company.
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion. -
CEO change at Carlson Wagonlit Travel
Carlson Wagonlit Travel (CWT) has today announced that Kurt Ekert is replacing Douglas Anderson as President and CEO, with immediate effect. In this role, Kurt will report directly to the Carlson Board of Directors.
Under Douglas Anderson’s leadership, CWT became the industry leader in business travel and made significant advancement in technology, including the acquisition of WorldMate. The company also developed an effective organization with strong talent. Douglas is leaving to pursue other opportunities.
Kurt Ekert most recently served as Executive Vice President & Chief Commercial Officer of Travelport. During his five plus years in that role, the business transformed its product offerings and value propositions in all key channels and delivered consistent growth, highlighted by a successful IPO. Kurt also previously spent nine years at Travelport in a number of other executive roles, including Chief Operating Officer of European-based GTA. His experience prior to that includes six years at Continental Airlines.
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion. -
Mobile hotel bookings take off with CWT To Go Bookings increasing by over 20% every month
In the first year of the mobile hotel booking functionality on CWT To Go, Carlson Wagonlit Travel’s (CWT) travel app, bookings have grown in excess of 20 per cent each month*. CWT’s launch of mobile hotel booking has been heralded a major success by clients.
The hotel booking functionality has been rolled out across 17 markets enabling 600,000 registered users to book hotels through the app. Adoption of CWT To Go hotel booking has been strong, with clients recording 15 percent of all their hotel bookings being made on mobile.
CWT To Go’s hotel booking is tailored to suit each company’s hotel travel program, displaying preferred suppliers and client rates. CWT clients also have access to more hotels than ever before: a total of 467,000 hotels around the world.
Traveler comments** about the app include “it’s my default way of booking hotels”, “user-friendly, quick and easy to use” and “the fastest way to get information and book hotels”.
Commenting on the results, David Moran, executive vice president, CWT said: “Our research and traveler knowledge told us 2015 was the year to introduce mobile hotel booking to CWT To Go and these successful results prove we made absolutely the right decision.”
Moran added: “It’s a win-win. Travel managers love the fact their workforce can use mobile hotel booking, while supporting their negotiated hotel program and ensuring traveler tracking. Travelers love the flexibility of being able to book hotels on the move in a few taps.”
CWT continues to build on this mobile success with a beta trial of flight booking in early 2016, with broader rollout later this year. Early traveler feedback indicates booking flights via CWT To Go will be as easy and efficient as the hotel booking feature.
Editor’s Notes
*Based on travelers among CWT’s top 25 clients
**Representative comments from Google Play Store
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion. -
CWT research: Women book flights earlier and pay less
Women book their flights 1.9 days earlier than their male counterparts, according to Carlson Wagonlit Travel’s (CWT) analysis of 6.4 million air booking transactions. They therefore pay an average of around two percent less for their tickets than men.
The full findings are published today by CWT in a white paper: “Gender differences in booking business travel: advance booking behavior and associated financial impact”.
The financial implications of these findings are significant. For companies with 1,000 business travelers, the difference – and therefore the potential saving – is just under $50,000 a year. That rises to $1 million for a traveler base of 20,000.
CWT Solutions Group worked with Javier Donna, Assistant Professor of Economics at The Ohio State University, and Gregory Veramendi, Assistant Professor of Economics at Arizona State University. Using advanced statistical techniques, they were able to quantify a direct link between gender and flight booking patterns. Further details about the statistical analysis are available in the white paper.
Other findings include the fact that people tend to book flights further in advance the older they are. Additionally, as people’s flying frequency increases, they typically book flights closer to their departure date. Interestingly, the gender gap almost disappears among the most frequent travelers.
The analysis technique can be used to examine other areas of travel, helping travel managers gain new insights by understanding traveler behavior better. This will help develop personalization, including more targeted messages, more precise travel management and improved program efficiency.
Catalin Ciobanu, Senior Director Data & Analytics in the CWT Solutions Group, said, “This analysis technique opens up a whole new range of opportunities in the quest for personalized travel. It can also be applied to many other types of traveler segmentation, including geography, booking channel used, or individual business unit, for example. Ultimately, by knowing our travelers better we can improve both their experience, as well as the effectiveness and efficiency of corporate travel programs.”
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion. -
CWT appoints Matt Beatty to head Traveler Services and Nick Vournakis promoted to run US Military & Government operations
Carlson Wagonlit Travel (CWT) today announced that Matt Beatty will join the global executive team as Executive Vice President, Traveler Services.
Beatty has worked at CWT for nearly 25 years and moves to the executive team having been President, US Military & Government Markets, since 2011. He will continue to be based in Minneapolis and will report directly to Douglas Anderson, CWT’s president and CEO.
Anderson said, “Traveler Services’ role is to make sure travelers have access to the latest technology, provide personalized service and ensure that our service is highly reliable and consistent around the world. Matt has done a fantastic job running our US Military and Government operations and will bring his strong track record of success to his new role.”
Beatty said, “Making sure travelers have the best possible experience is right at the heart of everything CWT does. This is a great opportunity to build on what is already an excellent operation. We are committed to staying at the forefront of the business travel industry and we will continue to find new ways to improve the traveler experience.”
Nick Vournakis is succeeding Beatty as President, US Military & Government Markets, reporting to Patrick Andersen, President Americas. Vournakis is currently CWT’s Senior Vice President, Global Marketing, where he has been instrumental in defining CWT’s product innovation agenda.
Andersen said, “Nick has had great success in leading teams at CWT, most recently in marketing and before that running the Solutions Group and CWT Canada. His leadership will enable us to remain ahead of the market in the US military and government sectors.”
Both Beatty and Vournakis start their new roles on April 1.
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion. -
CWT is an industry leader in CSR for the second year in a row
EcoVadis has recognized Carlson Wagonlit Travel’s (CWT) responsible businesses practices with a 2016 silver rating and top marks in all EcoVadis Corporate Social Responsibility (CSR) pillars. This rating confirms CWT’s leadership position for the second year in a row among travel management companies, as well as more widely in the travel industry, including travel agencies, tour operators and reservation services.
Douglas Anderson, president and CEO, CWT, said, “Being a responsible business is at the very heart of everything we do: it is in our DNA. When making business decisions, it is important that we consider not only our employees, our clients and travelers, but also the world we work in. Getting that right is fundamental to building a strong and sustainable business. That is why we put so much emphasis on our EcoVadis rating.”
EcoVadis provides independent rating of companies’ CSR activities in the four pillars of environment, labor practices, fair business practices and sustainable procurement. EcoVadis commended CWT’s performance across the board, and noted outstanding performance in two categories in particular: fair business practices and the environment.
David McClintock, EcoVadis’ marketing director commented, “Yet again, CWT has shown a strong performance and steady progress in their sustainability efforts. They are in the top 2% for ethics and 3% for environmental practices in their industry, which is outstanding. This should demonstrate to their clients they are pro-actively mitigating risks and are well positioned to seize new sustainable business opportunities. Over the past several years, CWT has consistently improved on the topics described in their EcoVadis scorecard improvement areas. If CWT continues to prioritize their improvement actions as they have thus far, they will almost certainly continue to increase their ratings in the future.”
Françoise Grumberg, CWT’s vice president, Global Responsible Business, said, “We are really pleased with the progress we’ve made in CSR. We attribute our progress to the passion and commitment of our employees to do what’s right throughout the world, at all levels of the company. Our key accomplishments in the past year include reinforcement of our environmental reporting worldwide, continuous and systematic training on our ethics policy and implementation of a global responsible purchasing program. We have a robust responsible business roadmap that will help us achieve our ambition.”
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion. -
CWT further cements commitment to startups
Carlson Wagonlit Travel (CWT) has announced a new collaboration with Plug and Play, a leading startup accelerator based in Silicon Valley. The travel management company will help select the most promising startups working on the next generation of travel & hospitality products and services. CWT is an anchor member of Plug and Play Travel & Hospitality.
Plug and Play Travel & Hospitality is on a mission to discover, support, and scale technologies that are defining the future of travel and hospitality. Using CWT’s extensive travel experience, Plug and Play will accept 20-30 startups in each of its two Travel & Hospitality classes of 2016. Startups accepted into the three-month program will receive mentor opportunities with leaders in the travel & hospitality space across all verticals including hotels, airlines, online travel agencies, cruise lines, and global distribution systems.
Vincent Lebunetel, vice president, Corporate Innovation at CWT, said: “Through this collaboration with Plug and Play, we can proactively help startups navigate the complexity of the travel industry.”
He continued: “It’s mutually beneficial. We hear a different perspective on our industry while making important connections with future leaders and those behind the latest business travel innovations. And the new companies get the benefit of our experience.”
“We are very excited to have CWT join Plug and Play’s Travel and Hospitality Center of Innovation. CWT’s commitment to innovation is evident and unique.” says Amir Amidi, managing partner of Plug and Play Travel & Hospitality. “Their systematic approach to innovation will help the company leverage relationships with fast moving disrupters that have potential to significantly impact the travel industry. We are very excited to contribute to CWT’s innovation roadmap.”
Notes to editors
Plug and Play is bridging the gap between industry leaders such as CWT and startups. Join their ecosystem
The Travel & Hospitality Accelerator is a three-month program designed for early and growth stage startups. Qualified companies are developing solutions in various stages of travel, including choosing, planning a trip, booking, en-route and post-trip activities. Participating startups receive mentoring opportunities, as well as exposure to investors and potential pilot opportunities with corporate partners.
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion.Follow us on Twitter and Linkedin
About Plug and Play Tech Center
Plug and Play Tech Center is the world’s largest global technology accelerator and venture fund. Since inception in 2006, our program has expanded worldwide to include entrepreneurs from 24 countries, providing necessary resources to succeed in Silicon Valley. With over 350 startups and 300 corporate partners, we have created the ultimate startup ecosystem. Plug and Play provides active investments with 180 leading Silicon Valley VCs, and more than 365 networking events per year. Companies in our community have raised over $3.5 billion in funding, with successful portfolio exits including Dropbox, Lending Club, PayPal, and SoundHound. For more information, visit our website. -
CWT reports increase in 2015 new business sales
Carlson Wagonlit Travel (CWT) today reported solid financial results for 2015 despite a continued challenging economic climate.
CWT increased its new business sales to US$1.7 billion. CWT’s transactions were stable at 61.4 million. Overall sales volume reached US$24.2 billion, reflecting the significant curtailment in travel expenses by energy customers. Excluding the impact of the energy portfolio, transactions increased by 1.3 percent.
North American transactions increased by 1.1 percent. Transactions in Europe, Middle East and Africa declined by 1.2 percent while Latin America volume was off 7.8 percent due to the weight of the energy sector and the economic recession in Brazil. Asia Pacific volumes were stable.
CWT maintained its strong client satisfaction scores with travel manager satisfaction of 90 percent, combined with an 88 percent traveler satisfaction rating and a 94 percent retention rate.
2015 was another strong year for CWT’s award-winning app CWT To Go, with a 62% growth in user registrations to 560,000. In early 2015, CWT launched fully integrated mobile hotel booking in 17 markets, achieving ~35k hotel bookings and $10 million in sales.
Douglas Anderson, president & CEO of CWT commented: “2015 was a challenging year for the industry overall given the continued sharp fall in energy prices and oil in particular. We nevertheless delivered solid results. We continued to focus on enhancing our technology offering, with the deployment of mobile hotel booking on CWT To Go and the global launch of CWT AnalytIQs, a powerful tool to report and manage travel data. Finally, we strengthened our growth platform in France with the acquisition of Ormès, a leader in Meetings and Events, and the sale of our leisure business Havas Voyages.”
Business divisions
CWT’s specialized business divisions recorded the following:
CWT Solutions Group
CWT’s consulting arm maintained strong growth momentum. The group moved beyond traditional sourcing reporting and further expanded data reporting to include traveler engagement. Customer satisfaction reached 94 percent and CWT Solutions Group continued to publish innovative reports, such as the T&E Decision Tree.
CWT Energy, Resources & Marine
CWT Energy, Resources & Marine global sales volume was materially impacted by the sharp reduction in travel spend in the sector. In this economically challenged environment, CWT Energy, Resources & Marine achieved $265 million in new sales, and a strong retention rate of 95 percent.
CWT Meetings & Events
CWT Meetings & Events organized over 27,500 meetings and events around the world for more than 1.2 million delegates. CWT Meetings & Events also completed the acquisition of French events agency Ormès in 2015, creating one of the largest Meetings and Events agencies in France. CWT Meetings & Events saw 12% growth globally, which reflects the trend of global companies seeking new opportunities to consolidate, make effective use of their budget spend and improve their meeting and event delegate experience.Anderson concluded, “Our solid results demonstrate our ongoing commitment to help our clients run cost effective travel programs and our travelers to safely reach their destination. In 2015, we introduced several significant innovations with CWT AnalytIQs and CWT To Go hotel booking, further enhancing customer value.”
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion. -
New Executive appointments as CWT focuses on strengthening global business
Carlson Wagonlit Travel (CWT) has announced three key appointments to its executive team.
Andrew Waller, CWT’s current president, Europe, Middle East and Africa, takes on a newly created role; executive vice president, Global Business Transformation. Waller will focus on driving efficiency and organization effectiveness, reshaping CWT’s business model for the future. Waller will be based in Paris and London.
Kelly Kuhn, CWT’s president, Asia-Pacific, will take the role of president, Europe, Middle East and Africa and Global Partners Network, based in London.
Kai Chan, currently general manager, Southeast Asia for CWT, becomes president, Asia Pacific, and part of the global executive team. She will be based in Singapore.
Commenting on the appointments, Doug Anderson, president & CEO, CWT, said: “Andrew, Kelly and Kai all have significant track records of leading CWT to success. Their combined expertise and experience will help us to move our business into the future, and I look forward to working with them to further strengthen our offering to clients around the world.”
All three positions report directly to Anderson, and are effective 1 February, 2016.
About Carlson Wagonlit Travel
Companies and governments rely on us to keep their people connected. We provide their travelers with a consumer-grade travel experience, combining innovative technology with our vast experience. Every day we look after enough travelers to fill almost 200 Boeing 747s and around 100,000 hotel rooms, and handle 95 corporate events. We have more than 18,000 people in nearly 150 countries, and in 2016 posted a total transaction volume of US$ 23 billion.
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Emotions, the next event KPI?
For the modern meeting organizer, the new key measure of success is attendee engagement.
In a sea of data points tracking everything and anything throughout an event, how can we identify the most valuable insights to effectively measure ROI?
For one of our events, we used a new technology called facial coding to measure emotional data. Through measurable insights, find out how this technology can be used to improve content and format to create more engaging events.
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Messaging toolkit for myCWT + Slack
Share the power of messaging with your business travelers and travel arrangers
This helpful toolkit offers pre-written copy and flyers you can combine with the infographics and video to promote messaging to your travelers and arrangers.
Promote messaging today with this handy one pager. Remind your travelers and arrangers how to get the most out of messaging.
