Introducing the latest myCWT product and service enhancements
Building on our digital, omnichannel myCWT platform, our new products and services will simplify travel management for you and your employees – anytime, anywhere, anyhow.
Note: Featured services may not be available in your country at this time. Please reach out to your CWT representative for more details.
Hear from Chief Product Officer, Erica Antony as she shares the key product highlights of 2024, along with the key areas driving innovation.
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2040: Baseline, Boom or Bust
As we enter an era of rapid transformation and unprecedented challenges, it is essential for travel managers, meeting & event planners, and corporate decision-makers to look ahead and frame our current strategic thinking with a clear vision of the future. Business travel and meetings and events (M&E) are poised for significant change over the next decade and a half, driven by a complex interplay of sustainability goals, technological advancements, evolving work models, and geopolitical dynamics.
In this paper to mark the 10th anniversary of our Global Business Travel Forecast, we explore, for the first time, a long-term vision of the future and potential trajectories through three distinct scenarios, each offering insights into how these forces should affect policy-making, budgeting and priorities. By examining these scenarios, we can better understand the diverse possibilities that lie ahead and the strategic imperatives required to thrive in each potential future.
Based on trajectory data analysis and interviews with industry leaders, behaviorists and climate tech founders, this forward-looking approach enables us to anticipate changes, strengthen our strategies, and make informed decisions that align long-term objectives. It is through this lens of foresight and adaptability that we can build resilience, seize opportunities, and navigate the complexities of the future.
We invite you to reflect on the insights presented, and consider how your organization can prepare for the opportunities and challenges that lie ahead. Together we can ensure that travel and meetings remain catalysts for growth, scalability and sustainable practices.
- Scenario development is both an art and a science
- Megatrends Shaping the Future of Business Travel, Meetings and Events
- Sustainability goals the new crux of corporate policy
- Technology Revolutionizes Travel Management
- Modern work models spark new travel patterns
- Changing demographics open doors to new opportunities
- Three Scenarios: Base case, boom and bust
- Future-proofing strategies
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CWT GBTA Global business travel forecast 2025
When it comes to pricing, global business travel has finally reached an enduring, higher baseline. Prices will continue to rise in 2025, but only moderately, so expect a period of normalized growth.
However, this pricing environment, one of marginal gains and price regularity, is fragile. Global leisure travel has now realized a lot of its pent-up demand, while corporate travel has been resurgent, with 2024 edging at preCovid levels.
There are many factors at play, whether its volatile oil prices, labor costs and constraints, inflationary pressures, and geopolitical factors. As this elevated baseline edges upwards, albeit marginally, travel budgets will come under increased scrutiny, especially as travel patterns and attitudes change.
It’s why business travel can’t be viewed in a silo, and the true value to an organization must be fully realized. This forecast can help with those calculations.
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Capitalize on emerging technologies in corporate travel
Technological advancements are accelerating at an unprecedented pace. How will emerging innovations like Generative AI, blockchain, and self-sovereign identity (SSI) transform corporate travel?
BTN and CWT probed global CEOs, travel managers, industry consultants and tech experts on the promises, questions, and expectations these innovations raise and how they are set to reshape traveler experience, cost control and service delivery in corporate travel and events.
Download and discover
- The technologies that will have the greatest impact on corporate travel in the next 2-5 years
- How these emerging technologies are poised to control costs, enhance service and security, and boost efficiency
- The critical challenges, opportunities, risks and roadblocks each innovation raises
- What travel managers, buyers and experts anticipate from these innovations
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CWT is the new name in digital business travel, hotel distribution, and Meetings & Events
CWT has been unveiled today as the new official name of Carlson Wagonlit Travel, the global travel management company.
The three-letter classification combines honoring the company’s heritage and its digital leadership ambitions, as well as reflecting the three pillars of its focused value proposition: simplifying corporate travel, connecting to unlock possibilities, and collaborating with businesses. It also connects with the three-fold intent to be the undisputed global leader in digital business travel, hotel distribution and meetings and events.
“This identity change is the latest phase in our digital development plan to combine the power of technology and innovation with the expert know-how of our people,” said CWT’s President and CEO Kurt Ekert. “There’s a romantic link with the Wagons-Lit era, and we are justifiably proud of our 150 year-heritage – however, today’s developments reinforce our intention to continue to lead our industry for the next century and a half.”
Three of CWT’s four specialist services, CWT Energy Resources & Marine, CWT Meetings & Events, and CWT Solutions Group will also benefit from the rebrand with new logos, while clients of the global hotel distribution division, RoomIt by CWT, will only see minor changes in the color palette.
CWT Promises
Having spoken with our clients, suppliers, and employees across the globe, we’ve identified new opportunities to offer our client’s employees the choice and support they need to be empowered and engaged. And we’ve brought these insights together into three core brand promises that will guide us going forward:
- Simply better travel
Offering a simple and seamless travel management experience – from an intuitive user interface to integrated management tools.
- Unlocking possibilities
Providing more services and content to travelers, travel managers and suppliers – to unlock people potential and business possibility.
- Moving forward, together
Innovating and evolving our offering – using new technologies to provide our clients with new and better ways to manage global corporate travel
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
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3 thoughts on corporate rebrands
Coke or Pepsi, Reebok or Nike, Microsoft or Apple?
Why are we more loyal to one brand versus another?
We choose brands because of how they make us feel, whether through nostalgia, a personal resonance, or aspiration. As author and marketer Seth Godin says, “Great marketers don’t make stuff, they make meaning.”
So why rebrand something people already like?
In simplistic terms, it is necessary to stay in the game. Nevertheless, customers are perceptive, so a corporate rebrand only works if it is part of a bigger initiative. If your company isn’t working simultaneously to meet changing needs, your rebrand risks being seen as an expensive exercise in frippery.
Rebranding involves meeting your suppliers and clients where they are, and going with them to where they desire to go. If you like, it is an opportunity to show your true colors, not just your brand palette.
Avoid rebranding until you can support your brand with new products, optimised performance, or until you’ve weeded out inefficiencies.
Here are the three thoughts on how to execute a corporate rebranding.
1. Target behaviors, not demographics
Avoid the traditional model of targeting by perceived ideas about age, gender or industry. The way to build a fan base is by considering your client behaviors, problems, and needs.
2. What’s in a name?
Social media is full of brand name gaffs that have neglected the heritage of brands and their iglobal appeal. As marketing ace, Simon Nowroz, puts it about CWT: “We’re shepherding one of the longest-serving travel management brands into a new era. There is a wealth of experience and heritage within our brand … so it is important to retain and transfer this equity into our new company name.”
3. Rebrand from within
No fancy font or press release can make up for a communications vacuum. So if your employees are not your best ambassadors, you are on a rocky road. Make sure your colleagues understand the changes before you go live.
If you are going to invest in a corporate rebrand make sure it’s not decorative. Do it only to create a storefront for a meaningful evolution. As the Sage of Omaha, Warren Buffett, says, “It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
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Hotel Loyalty Programs Work: Why Fight them?
Business travelers want points. You want your business travelers to book within program.
A simple solution: Award corporate travelers additional hotel loyalty points for a limited time and improve hotel compliance.
View the infographic to learn how CWT clients successfully grew their hotel attach by double digits.
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Salmon run: How salmon gets from the wild to your plate
Every salmon season, after spending years in the North Pacific, salmon make a long and arduous journey back to Alaska’s pristine Bristol Bay—renowned as a mecca for salmon—to spawn. In parallel, there’s another journey that runs from Eastern Europe to Bristol Bay, Alaska; this time carrying the workers who’ll be fishing and preparing the coveted fish for their final destination around the world.
On any good year, when the ocean conditions are just right, tens of millions of salmon are fished from Alaska’s waters destined for posh restaurants. There’s chinook, (better known as king salmon), filleted (sockeye) and canned (pink salmon) sent to supermarkets.
During these times, Bristol Bay, which acts like a funnel for the salmon and the many rivers that flow from it, is dotted with hundreds of fishing boats and larger vessels manned by fishermen primed for the catch. On its shores are processing plants and canneries where the salmon are offloaded and processed for the next leg of their journey.
When the US labor market is operating at or near capacity, it’s difficult to find the men and women to do this work—not only in the sparsely populated local area but in the much more competitive lower 49 states as well.
That’s when some of the seafood companies operating in Bristol Bay will take advantage of the country’s H2B visa program that permits temporary foreign workers to do seasonal work. They hire from countries like Poland, Ukraine, Belarus and Moldovia, where weather conditions are similar, and where the average wage is typically 10%-15% less than that of comparable U.S. salaries.
The only kink? The complexity and added cost of the travel to bring workers from Eastern Europe to Alaska.
To help seafood companies manage costs while recruiting overseas and ensure maximum flexibility for workers and work that’s subject to the whims of nature, our customer book CWT ERM fares which gives them access to specialized industry fares combined with CWT’s strong buying power and relationship with global carriers. After all, while we know when the salmon are expected to arrive in droves, it’s harder to predict when they’ll stop coming—affecting when temporary workers need to go home. These fares enable seafood companies to have access to deeply-discounted, fully-refundable fares, allowing them to recruit workers with confidence, no matter what the salmon season brings.
Seafood companies get the workers they need when they need them. Salmon gets caught in the wild waters of Alaska, pumping the local economy, and ultimately lands on our plate—grilled, baked, broiled, or roasted—completing another cycle of salmon run in one of the richest fishing ecosystems on earth.
Bon appétit!
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3 ways to love your travelers
Oxytocin. It’s a hell of a drug. Well actually, it’s a hormone that acts as a neurotransmitter but it’s certainly addictive. Our brains release oxytocin when we get a ‘like’ on social media. It enables us to feel empathy for others. It plays a critical role in birth.
Basically, oxytocin is integral to connection and creation.
Called ‘the bonding hormone,’ it’s present where stress is not. We release oxytocin when we’re laughing, hugging, walking in nature, and deep breathing. So far, so ashram. But take steps to encourage the release of the hormone – along with cousins dopamine and serotonin – in your travelers, and you’ll be rewarded with motivated and productive travelers.
Even if you’re staunchly anti-woo-woo and ‘group hugs’ isn’t one of your KPIs, happy and connected travelers ultimately lead to productivity and revenue. Here are three ways to spread the love this Valentine’s Day.
1. Get travelers out of their brains and into their bodies
There’s a reason that we have our best ideas while riding a bike or kayaking (unless it’s your first time kayaking).
Research shows that 90% of our thoughts happen in our subconscious mind and 10% in the conscious mind. Light-bulb moments happen when we’re physically stimulated, not sitting in a strip-lit office.
“Stress inevitably accompanies travel, and there are many ways travelers seek to combat this stress,” says Peggy Studer, Vice President Marketing at RoomIt, “among the most desired stress-relieving activities identified by business travelers are work-out classes. Many companies do not allow these activities to be expensed, but expanding travel expense rules to incorporate some of these things may be the best way to improve traveler satisfaction.”
2. Expand their horizons
Somewhere between a powerpoint presentation and a Tibetan sound-bowl session lies the sweet spot of a transformative meeting.
Begin a team meeting or event by encouraging participants to visualize the outcome of what they want to achieve.
What most wellness workshops and retreats have in common is audience participation. Leaders start with an exercise to explore deeper connections. Think fewer spreadsheets, more expansive exercises. This equals more oxytocin.
3. Data with destiny
Niklas Andreen, Chief Travel Experience Officer at CWT recommends using traveler data to look beyond cost, “We’ve been talking about the traveler experience for a long time,” he says, “ but we haven’t truly been able to measure it using data.
Now, technology is at a point where data can be used to make a well-rounded business case: To show how the travel program can drive the culture of who we want to be as a business, drive savings, and achieve a return on investment (ROI).”
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Selecting a technology solution meeting Sunshine Act’s reporting requirements
Objective
In response to the Sunshine Act’s* healthcare provider (HCP) reporting requirements, a medical device company with 37 offices globally tasked CWT Meetings & Events with selecting a technology solution to accurately capture and report on meetings and events data.
*The Sunshine Act is a United States healthcare law to increase transparency of financial relationships between health care providers and pharmaceutical manufacturers.
Challenge
The scope was vast and there was a need to reconcile the current issues such as the inability to capture HCP data across the organization; current technology tool did not support business requirements. There was also limited meetings and events expertise within the organization to source a technology provider, and a third party was required to write, manage and execute RFP, and manage the contractual negotiation process.
Solution
CWT M&E established a strategy to source a technology solution to meet business needs, which included designing and implementing a new assessment that would understand business needs and rate functionality by order of importance. Building a request for proposal for technology targeting and conducting an assessment on its suitability and engaging with technology providers based on key data findings.
Results
The results produced were as follows:
- Selected global technology solution with multi-language, regional adaptation to cater to global business needs.
- Saving client 29% over cost of competition and 17% from initial quote
- Provided data transparency to meet HCP reporting requirements, and internal audit requirements (transfer of value, financial records, etc.).
- Increased time efficiency by 25% in approving HCP meetings across all business entities and organizational-wide meetings.
Quick facts
- 25% increased efficiency
- Savings of 29% over cost of competition and 17% from initial quote
- HCP reporting and internal audit requirements met
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Roadshow to target key educational players
Objective
A worldwide leader in software, services, devices, and solutions engaged CWT Meetings & Events to design and organize a roadshow at more than 20 locations throughout France. The technology company wanted to highlight its full range of content to key academic personnel, and attract potential end users in addition to decision-makers.
Challenge
With defined objectives and a clear target audience in mind, this technology client needed an experienced agency that could handle the complex logistical needs of a nationwide, 20-venue roadshow.
Solution
Collaborating with France’s Ministry of Education, CWT Meetings & Events sourced more than 20 venues within the academic domain for the roadshow. For the technical workshops, exhibition and conference, the team created innovative, adaptable three-part information booths. Rather impressively, everything fit into one cargo truck that transported it nationwide.
CWT Meetings & Events handled all event promotions, logistics, registration processes, graphic design, and event-specific websites and even secured a former French prime minister to attend.
Results
CWT Meetings & Events delivered on its promises with an innovative and versatile solution. As well as managing the roadshow’s complex logistics, CWT Meetings & Events provided superior reporting and communication, further strengthening the relationship with the client.
The corporate events manager and stakeholders felt confident they had chosen the right agency because the event achieved their objectives. Attracting 2,000 total attendees, the roadshow successfully promoted the technology leader’s assets to a key target audience. The client went on to renew the event commitment for the following year.
Quick facts
- Complex 20-venue logistics managed to perfection
- Created innovative booths that adapted to different venues
- Superior reporting and communication strengthened the relationship with the client
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5 ways to attend to your attendees – Safety first
It is an exciting time for event planners.
Innovation in event technology is booming. The pandemic has accelerated postponed updates promoting a new wave of technology automation and overall innovation. From new decors to hi-tech equipment ready to serve the most technically advanced clients, hotels had to adapt to a new set of demands. Technical synchronization between hotels is a big selling point for hybrid events, where many venues thousands of miles apart can connect simultaneously. Not only that, the concept of a hotel as a lodging and conference venue is expanding as hoteliers are finding new uses of the spaces left by travelers. One of the big transformations is that hotels are now selling ‘office spaces’, opening up new concepts.
The other big transformation started a couple of years ago. What began with rooftop beehives and chef herb gardens have now transformed in a holistic movement that plans to include all aspects of hotel management. From laundry services to electricity consumption.
But with all the excitement, growth and transformation comes the inevitable concerns about how to manage it all. Risk management has risen to the top of the agenda for organizations, more than ever before.
In October 2020, CWT Meetings & Events became the first-ever company to have an event certified in ISO 20121 Sustainable events and Covid-19 Risk Management. Achieving this certification means that the event organizers have followed all precautions and measures to prevent Covid-19 infections.
Our efforts saw us take a new approach to risk management and contingency planning, introduce small meetings and shift to virtual and hybrid events.
“Organizations are more aware of security, medical and emergency plans at venues, or are getting involved in the planning process,” says Matthew Bradley, Regional Security Director Americas, at International SOS, “If something goes wrong, it’s the reputation of the company that’s at stake, not the reputation of the venue.”
Here are a few tips to help you safeguard your delegates:
1. Define acceptable travel
Determine who, where and what types of travel are permissible. Consider options based on attendee type, domestic vs international, and short- vs long-haul. Explore hybrid alternatives to keep your business moving based on attendee comfort, and evaluate and adjust at regular intervals.
2. Understand employee concerns to provide support
- Understand and anticipate concerns around the return to travel using focus group(s), all-company communication channels and/or online survey(s).
- Provide tangible support based on concerns – from company-branded hygiene kits and pre-travel checklists to mid-travel safety reminders.
3. Communicate vendor and company COVID-19 standards
- Refresh your health and safety policy and communicate best practice(s)
- Clearly define how attendees should manage unexpected delays while traveling (i.e. changes in-country requirements, what happens if diagnosed with COVID-19 while on the road)
4. Manage your attendees
Book through a travel management company or event agency. It will enable you to track travelers and minimize the number of delegates traveling off the radar. In case of an emergency, you’ll need to know where your people are. A clear safety plan will give you the peace of mind you need so that you can let your imagination run wild and bring your dream corporate event into fruition. Even if it includes indoor skydiving.
5. Consider smaller events in higher risk circumstances
If done properly, events with a reduced number of attendees present a lower level of risk. CWT M&E works with our suppliers to adapt to new circumstances. However, any decision to hold an event during the pandemic relies on understanding the risk to which attendees may be exposed and take the appropriate mitigation measures in accordance with the level of risk. Our site inspections include WHO and country regulations and precautions to prevent transmission between people.
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Partnership at its finest
Objective
CWT Meetings & Events collaborated with a popular consumer food company to provide a full transportation service to their annual owner/ operator conference taking place in Orlando. The event was for all franchise owners and corporate employees in affiliated organizations.
The requirements:
- An end-to-end meetings and events agency that had the resources to provide a well-organized attendee experience
- The flexibility to accommodate individual attendee requirements, including extended stays or additional activities
- Budgets to remain aligned to the overall program
- An open, service-minded culture
Challenge
The client had strong alignment with a preferred key airline supplier that gives those that book directly with them preferential features. We therefore had to construct a process that they would be our first point of call rather than our own list of preferred suppliers, even when operating out of the meeting parameters.
We also had to ensure that our travel services would be compatible with their other agency logistics provider.
Solution
Using our knowledge and processes, as well as assigning appropriate staffing resulted in a significant reduction in turnaround times. Taking a confident and helpful approach with each booking ensured attendees experienced a positive journey to and from the event, including exceptional management both onsite and for chartered deployments at the airports. We developed a successful program by:
- Providing a dedicated team for the event
- Ensuring the design of our program remained cost contained:
- Utilized booking team knowledge in block and charter management and provided individual traveler bookings and block space bookings for cities that had a larger number of attendees.
- Managed seven charter aircraft outbound and inbound from the client’s preferred airline partner between their main headquarters’ city and Orlando.
- Used the preferred supplier where possible to remain compliant with their travel requirements, which resulted in further cost containment.
- Aligned our technology with their logistics company to ensure our services were compatible to mitigate potential complexities.
Quick facts
- $3m. budget
- 4600 attendees
- Air, rail and car transportation from different locations
“The CWT Group Air team handled each traveler and each unique situation with the utmost professionalism. It was a pleasure to work with CWT and our attendees were very satisfied.”
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Adding a Caribbean twist to quality conferences
Objective
A leading vehicle rental provider was looking to shake up its annual conference for licensees in Latin America and the Caribbean (LAC). CWT Meetings & Events had provided end-to-end management of the group’s annual conferences for EMEA licensees for several years, including successfully changing the format from separate events to a joint one. Following this, the group appointed CWT M&E to take up the reigns in LAC for the first time and create a blended, four-day conference for 150 delegates. The aim of the annual conference is to bring licensees together to meet with the senior leadership team, share best practice, discuss goals, reward performance and promote teamwork.
Challenge
The quality of the LAC conference needed to match events previously held in EMEA. This meant raising the standard of the conference experience to ensure a good return on investment.
Solution
The perfect conference experience began with a great choice of venue. Plus points were the conference facilities – main room, meeting rooms and office spaces – which were linked by a reception area.
To ensure a flawless delegate experience, CWT M&E provided a bespoke registration website and onsite support throughout the conference. The registration site included a link to a further site where delegates could book their own rooms at the hotel. CWT M&E also supplied high-tech AV and staging. AV experts from the UK worked with local staff to build the set and use their equipment.
The conference was held at an all-inclusive resort, so there was no need to go offsite for dinner, a restaurant/nightclub was chosen for a buffet-style meal.
In order to minimize costs, account manager Jo recommended the attendee to share transport when possible.
Successfully bringing together licensees from the group’s two brands required strategic planning. On the first day, an icebreaking drinks reception helped delegates to mingle with each other and the leadership team, and account managers, Jo and Sarah encouraged them to sit with colleagues from different countries during the buffet that followed.
A sense of corporate identify was fostered by:
- Good natured team building activity
- Hotel’s tiki bar decorated in brand colors for the welcome drinks
- Giant sand sculpture of company logo lit up at beach party and re-used at team building event
- Performers creating spectacular display at offsite dinner by swinging branded LED lights
Results
By working closely with the client and preferred suppliers, the blended conference format was successfully rolled out to LAC. The trusted relationship saw the client accepting CWT M&E’s advice to ensure a great conference was delivered within budget.
- Delegates enjoy a flawless experience thanks to a bespoke registration site, onsite support and seamless logistics
- CWT M&E uses local market knowledge to source venue with excellent meeting rooms, which improves conference quality
- Brand recognition is achieved through content such as spectacular visuals, careful mixing of delegates at social occasions and during team building activity
Quick facts
- End-to-end management of conference
- 150 people from different locations
- Client signed again
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Annual leadership conference for a technology client
Objective
The objective was to create a conference with end-to-end management including web development, registration, venue management, and staffing & vendor relationships. The event was hosting around 6,000 global attendees with six million dollars spend including hotel rooms and an annual four day ‘Worldwide Sales Leadership’ conference.
Challenge
With multiple hotels and 6,000 global attendees to manage, the client required optimal end-to-end conference management and on-site staff to make sure the execution was flawless.
Solution
To tackle the challenge at hand, a dedicated project lead was assigned who was responsible for the entire project team and was aligned with the client project manager/business owner. Meeting planners were also brought in during key milestones to support the project manager.
An engaged registration manager was assigned to handle the website, communication with the client and attendee communications with additional team members being added at key milestones. We used five on-site staff members during the conference with an additional 15 of the client’s staff members working as one team to deliver an excellent attendee experience.
The process on-site was fully automated using the confirmation number provided to the attendees upon registration and we worked hand-in-hand with the client to understand their goals and objectives for each conference.
Results
As a result, attendees left the conference having gained the knowledge needed from the educational sessions attended. Attendees were re-engaged into company culture through networking opportunities and collaborative breakout sessions.
Every year we work closely with the client to design a conference around a new goal that is created to foster maximum employee engagement and attendee satisfaction. We embrace these goals, placing ourselves in the shoes of the attendees, and turns them into extraordinary experiences.
Quick facts
- $6M budget
- 6,000 global attendees managed over four days
- Returning client
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Change and innovation contest in Barcelona
Objective
An international automotive supplier asked CWT Meetings & Events to plan and carry out its annual Change and Innovation Contest. This event first hosts the finals of a global initiative and the candidates who handed in the most successful entries are then invited to an exclusive award ceremony. CWT M&E was asked to take care of flights, transfers, venue sourcing and catering.
Challenge
The concept had to fulfill strict requirements: The location had to have a “wow effect” and meet a specific criteria provided by the client. Special facilities were also needed for equipment that would be shipped in from different countries across the globe. In addition, large conference rooms and extra space were required too. The European finals were to be held on the first two days, where any unsuccessful participants would fly home early and the three finalists would stay. The location should be globally accessible while remaining within a relatively tight budget of approximately 200,000 euros for 255 participants.
Solution
CWT M&E had chosen a 4-star hotel with a convention centre located 100km south-west of Barcelona. The hotel also included a theme park, meeting the brief of a special location and within the client’s budget. Participants were given exclusive access to the theme park outside official opening hours, and was used for the evening events to welcome participants. The global finals were also held at the theme park’s beach club.
Results
The participants were thrilled by the location and the extravagant visual effects on stage. The finals culminated in a fantastic celebration of the winning team. The client highly appreciated the high-end location and the possibility of organizing a creative opening event and celebrations. They were pleased that the budget was met. The professional and efficient work of CWT Meetings & Events made sure that the successful planning and execution of this complex event with numerous requirements went smoothly. Thanks to CWT’s negotiating skills and market position, with remarkable savings of 28% compared to the original offer from the hotel.
The customer’s feedback was excellent, proving that CWT M&E is able to deliver creative, show-stopping solutions on a limited budget.
Quick facts
- €203k budget
- 28% savings on initial room rates of client
- Travel arrangements for 250 participants from different locations
“The professionalism of CWT Meetings & Events enabled a successful planning of this complex event with a vast number of requirements.”