Introducing the latest myCWT product and service enhancements
Building on our digital, omnichannel myCWT platform, our new products and services will simplify travel management for you and your employees – anytime, anywhere, anyhow.
Note: Featured services may not be available in your country at this time. Please reach out to your CWT representative for more details.
Hear from Chief Product Officer, Erica Antony as she shares the key product highlights of 2024, along with the key areas driving innovation.
-
2040: Baseline, Boom or Bust
As we enter an era of rapid transformation and unprecedented challenges, it is essential for travel managers, meeting & event planners, and corporate decision-makers to look ahead and frame our current strategic thinking with a clear vision of the future. Business travel and meetings and events (M&E) are poised for significant change over the next decade and a half, driven by a complex interplay of sustainability goals, technological advancements, evolving work models, and geopolitical dynamics.
In this paper to mark the 10th anniversary of our Global Business Travel Forecast, we explore, for the first time, a long-term vision of the future and potential trajectories through three distinct scenarios, each offering insights into how these forces should affect policy-making, budgeting and priorities. By examining these scenarios, we can better understand the diverse possibilities that lie ahead and the strategic imperatives required to thrive in each potential future.
Based on trajectory data analysis and interviews with industry leaders, behaviorists and climate tech founders, this forward-looking approach enables us to anticipate changes, strengthen our strategies, and make informed decisions that align long-term objectives. It is through this lens of foresight and adaptability that we can build resilience, seize opportunities, and navigate the complexities of the future.
We invite you to reflect on the insights presented, and consider how your organization can prepare for the opportunities and challenges that lie ahead. Together we can ensure that travel and meetings remain catalysts for growth, scalability and sustainable practices.
- Scenario development is both an art and a science
- Megatrends Shaping the Future of Business Travel, Meetings and Events
- Sustainability goals the new crux of corporate policy
- Technology Revolutionizes Travel Management
- Modern work models spark new travel patterns
- Changing demographics open doors to new opportunities
- Three Scenarios: Base case, boom and bust
- Future-proofing strategies
-
CWT GBTA Global business travel forecast 2025
When it comes to pricing, global business travel has finally reached an enduring, higher baseline. Prices will continue to rise in 2025, but only moderately, so expect a period of normalized growth.
However, this pricing environment, one of marginal gains and price regularity, is fragile. Global leisure travel has now realized a lot of its pent-up demand, while corporate travel has been resurgent, with 2024 edging at preCovid levels.
There are many factors at play, whether its volatile oil prices, labor costs and constraints, inflationary pressures, and geopolitical factors. As this elevated baseline edges upwards, albeit marginally, travel budgets will come under increased scrutiny, especially as travel patterns and attitudes change.
It’s why business travel can’t be viewed in a silo, and the true value to an organization must be fully realized. This forecast can help with those calculations.
-
Capitalize on emerging technologies in corporate travel
Technological advancements are accelerating at an unprecedented pace. How will emerging innovations like Generative AI, blockchain, and self-sovereign identity (SSI) transform corporate travel?
BTN and CWT probed global CEOs, travel managers, industry consultants and tech experts on the promises, questions, and expectations these innovations raise and how they are set to reshape traveler experience, cost control and service delivery in corporate travel and events.
Download and discover
- The technologies that will have the greatest impact on corporate travel in the next 2-5 years
- How these emerging technologies are poised to control costs, enhance service and security, and boost efficiency
- The critical challenges, opportunities, risks and roadblocks each innovation raises
- What travel managers, buyers and experts anticipate from these innovations
-
La Dolce Vita – Do you need to be young and Italian for travel to make you more creative and productive?
Despite the fact that sometimes it can be tiring – especially the older you get – traveling is a mind-expanding thing to do. As Aldous Huxley said, “To travel is to discover that everyone is wrong about other countries.”
It gives you the chance to meet new people, get in touch with different cultures, wander around fabulous places, and sample rare delicacies. But, what happens when we travel for work? Do we feel all the joy that leisure travel brings?
We do. But don’t take my word for it. Our findings reveal that six in ten travelers feel more creative and productive when traveling for business.
This is especially true for the younger generations: millennial travelers are indeed the ones feeling more invigorated when traveling. Those in the Americas lead the way (77% feel more creative and productive), followed closely by business travelers in Asia Pacific (75% feel more creative and 73% more productive). European millennials rank third (58% and 57% respectively). These percentages drop significantly when it comes to Gen X travelers and dramatically when we talk about boomers.
Asia Pacific travelers from my generation – I should not be revealing my age, but I am a proud member of Gen X (I know, that’s ancient by Xennial standards) – are millennial-like: 72% feel more creative and 67% more productive. American percentages drop to 59% and 64%, and Europeans – hold tight in here if, like me, you belong to this group – to 60% and 56% respectively.
Boomers are the group least inspired by travel in boosting creativity and productivity. Asia Pacific travelers still rule in this age frame with 48% feeling more creative and 51% more productive. Americans follow with 42% and 43%, and Europeans rank third at 39% and 40%.
As you can see, Europeans seem to be the group whose creativity and productivity suffers the most. But make no mistake: It’s all about nationalities. Italians feel 70% more creative and 72% more productive when traveling. So, if you live in Europe and are a Gen X or a boomer, you just need to move to Italy to balance things out.
You could also move to my country. Sorry to brag, but in Spain, 68% of us feel more creative and 75% more productive. And on that note, I’m off to pack for my next flight.
-
Ninja Traveler – 10 tips so the unexpected doesn’t catch you by surprise
Fortunately, most trips run smoothly and travelers are able to conduct business and enjoy their stay without any drama. However, if you have been traveling for a while – especially to remote destinations – you will know that the unexpected can be waiting for you at every corner.
At CWT Energy, Resources & Marine we are specialists in traveling off the beaten track, so here are some tips that will help you to escape even the most complex situations. You will be like a ninja.
- Make your homework – Ninjas are well prepared. Before you go on your trip, make sure to research things like (business) culture, climate, and possible threats.
- Make an electronic copy of all your important documents – passport, travel itinerary, addresses, contact details, presentation, insurance, etc. – and keep it in your Gmail or Dropbox. You will be able to quickly access everything from anywhere in case your devices fail, are stolen or you lose your printed copies.
- Always bring cash with you. Sometimes ATMs are hard to find, and you will be surprised to learn that in some hotels and restaurants they do not accept cards as a form of payment, so you want to bring some money with you just in case.
- Bring more than one card. Sometimes certain cards can be rejected, so it is always better to have a mix – VISA, MasterCard, etc.
- Resist the temptation of traveling in comfortable clothes. Luggage can be lost, so you really want to avoid arriving at your destination wearing your tracksuit and trainers with no time to buy proper clothes. Wear business attire onboard and pack, if possible, some underwear and a shirt in your hand luggage. That way, you can always iron your clothes at the hotel and be properly dressed for your meeting.
- Have a copy of the addresses and directions in the local language. If you think everybody speaks English, you are wrong. In some places, taxi drivers do not speak foreign languages and they can even be illiterate, so the best thing is to have all your addresses and directions to get there written in the local language and even a small map.
- Be old-fashioned and memorize key information. In an era where we rely on our mobile phones and satellite internet connection for everything, our reflexes are a bit rusty. It is always wise to check where hotel, client’s office, etc. are before leaving and learn the addresses and ways to get there. At least you will know more or less the area they are in and the nearest attractions or public transport stations so, worst case scenario, you will be able to navigate through your day successfully.
- Wait for a local delis tasting. An upset stomach can ruin your meeting, so do not go for a street-food marathon before your big day. Wait for your meeting to be over and then indulge yourself with a local gastronomic feast.
- Bring your pills with you. If you suffer regularly from back pain, headache, etc., make sure you bring all your meds with you. In some destinations, finding a pharmacy or certain medications can be tricky, so you better check you carry all your essentials with you. Female travelers need to pack menstrual hygiene products as they can be difficult to find.
- Carry a burner wallet. If you get assaulted, it is always good to have with you a burner wallet with some cash in it and some old ID. Equally important is to leave any card or ID you do not need safely stored in your room safe-box.
If a security incident happens, Ninjas stay calm, look for safe escape routes, and follow advice from emergency services.
Ready to be like Hattori Hanzo in your next trip? Of course, if you have other ninja tricks to share, we will be delighted to hear from you.
- Make your homework – Ninjas are well prepared. Before you go on your trip, make sure to research things like (business) culture, climate, and possible threats.
-
RoomIt by CWT appoints Shannon Hyland Senior Vice President of Global Supply
RoomIt by CWT, the global hotel distribution division of CWT, the B2B4E travel management platform, today announced the appointment of Shannon Hyland as Senior Vice President of Global Supply. In this role, Hyland will provide overall leadership and execution of the supplier strategy and effectiveness, and market management.
“We are very excited to have Shannon join the RoomIt team as he has invaluable experience helping companies in finance, strategy and operations, specifically relating to operating performance, increasing profitability and driving business growth,” said David Falter, President of RoomIt. “Shannon is uniquely positioned to help drive RoomIt’s success in its supplier strategy and partnerships.”
Prior to joining RoomIt, Hyland was the CEO and Executive Vice President of Radius Travel for the past 11 years. Before that, he had stints as CFO at both Groople and The Mark Travel Corporation. Hyland started his career as an engineer in the airline industry, working at Continental and United Airlines before switching to finance positions at Amerada Hess Corporation, America West Airlines and Cendant Corporation.
Hyland holds a MBA in Finance and International Business from New York University and a bachelor’s degree in engineering from Arizona State University.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
RoomIt by CWT
RoomIt by CWT is the hotel distribution division of CWT. Every day we match travelers with the right room at the right rate, and every minute we book over 30 hotel rooms. We also provide travelers with the amenities and loyalty programs they want, while helping organizations control their budget and improve travel oversight. -
World Environment Day 2019: 6 tips to beat air pollution
Did you know that 92% of people do not breathe clean air? Did you know that air pollution costs the global economy $5 trillion every year in welfare costs? Did you know approximately 7 million people worldwide die prematurely each year from air pollution, with about 4 million of these deaths occurring in Asia-Pacific?
These are just some horrid stats about the seriousness of air pollution, this year’s World Environment Day theme. At CWT we want to help to raise awareness around this topic by providing some easy-to-follow tips that will contribute to addressing this problem.
- Less is more. Be careful with the way you consume resources and energy. Every time that you leave the faucet open for too long, that you print paper, that you do not turn off the lights, that you overheat or overcool a room, that you do not turn off your electronic devices, that you throw food, etc. you are unnecessary consuming energy and resources that pollute air while been generated.
- Recycle. The more we recycle, the less goes into landfills, and that is a plus for air quality since landfills have higher levels of hydrogen sulfide gases. Recycling also improves air quality by reducing the demand for power. Collecting, processing, and shipping recycled materials to industrial users require less energy than mining, refining, processing, and shipping raw materials. Reducing the need for power and for processing raw materials also reduces greenhouse gas emissions.
- Move your body. Walk, cycle. Leave your car at home and try to walk or cycle when commuting. It is good for your body and you will save on gym fees. If the distances are too long, go for public transport, electric cars or bikes, or carpool. If you are a homeworker, your commuting footprint is as low as it can get, but remember that you can also apply these tips to your personal travel.
- Measure your carbon emissions. Collect data from as many sources as possible and use official standards to measure your emissions. Only by consistently tracking them, you will be able to identify areas of improvement. At CWT we offer a reporting tool, CWT AnalytIQs, to measure the impact of your business travel, so you can track and adapt your travel plans accordingly.
- Support projects that reduce air pollution. Carbon offsetting is a great way to balance out the emissions you couldn’t avoid by purchasing carbon credits from certified projects. At CWT, we partner with three fantastic projects that tackle air pollution in China, India, and Peru. Supporting these projects, allows us to help combat air pollution while at the same time helping to change and improve the lives of many people. Last year we offset 1,977 tons of carbon emissions, the equivalent to more than 2,200 Paris-New York air round trips.
- Raise awareness. Celebrate awareness events and invite your employees to participate in environmental actions. At CWT we run several initiatives such as cleaning beaches, planting trees, and we also organize a global environmental awareness campaign each year. Beyond creating an environmentally-responsible culture internally, strive to promote a green conscience among your stakeholders.
“We can’t stop breathing, but we can do something about the quality of our air,” so let’s all work towards a greener future.
- Less is more. Be careful with the way you consume resources and energy. Every time that you leave the faucet open for too long, that you print paper, that you do not turn off the lights, that you overheat or overcool a room, that you do not turn off your electronic devices, that you throw food, etc. you are unnecessary consuming energy and resources that pollute air while been generated.
-
CWT appoints Deanna Seiffert as VP EMEA Demand Marketing
CWT, the B2B4E travel management platform, has appointed Deanna Seiffert as VP EMEA Demand Marketing. In this role, she is responsible for the planning, development, and implementation of CWT’s EMEA marketing strategy.
“Deanna’s expertise will allow us to deliver meaningful content to the EMEA markets and expand our brand’s reach,” said Simon Nowroz, CWT’s Chief Marketing Officer. “Her customer-centric approach and her knack for solving problems, will be tremendous assets for the team. I am thrilled to have her on board.”
Seiffert will report to Adam Austin, CWT’s VP Global Demand Marketing, and will sit on the EMEA Strategy & Commerce leadership team. She will be based in London.
Prior to joining CWT, Seiffert held various Marketing & Communications leadership positions in the travel industry, including Global Marketing Director, Providers & NDC at Travelport, Head of Marketing & Brand Communications at Portman Travel, Head of Marketing at HRS, and other managerial positions at Aegean Airlines, SWISS International Air Lines, and TUI.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
-
Travel with Pride – 6 steps to support your LGBTQ travelers
Sexual orientation goes beyond travel policies and programs. It is an organization’s Duty of Care to adequately prepare its workforce for foreseeable medical and travel security risks including the specific risks faced by its mobile LGBTQ members. With this in mind, how can you make sure that your LGBTQ staff will be suitably supported when away, and that your diversity policy will be upheld? Is it safe to be open about sexual orientation in a particular destination? Is this a subject that you are empowered to support? The risks faced by your LGBTQ workforce may vary based on the destinations to which they travel, and may be influenced by factors including the legal status of LGBTQ relationships and the levels of social tolerance.
Like any personal characteristic, sexual orientation and gender identity are part of our personal risk profiles. To protect your people, you need to understand the specific risks involved and put in place processes to mitigate them. Here are six steps that organizations can follow to create a mobile workforce inclusive of all orientations, without exposing travelers to unnecessary risk:
- Understand the challenges
In certain countries, same sex activities are illegal, which can put your LGBTQ staff at risk of harassment by the authorities. Lack of anti-discrimination laws might also facilitate an ability to refuse accommodation. Transgender and people-in-transition face extra challenges, such as being denied access to gender-assigned services and/or facilities.
On top of the legal barriers, there are some factors organizations need to be aware of, such as: societal attitudes, hate crime rates, recent protests against advancements in legal equality, etc. - Include LGBTQ-specific considerations in your mobility policies
Select suitable logistics – transport and lodging – and make sure that you take into account any immigration considerations that might have an impact. Allow for travelers to opt out or refuse a trip or an assignment without repercussions if they do not feel comfortable with the destination. At all times, preserve the right to anonymity. - Plan tailored, realistic and inclusive support
Be ready to provide LGBTQ travelers with confidential access to information and advice pre-departure. It is also essential that organizations provide employees with a 24/7 support system that they can rely upon before, during and after their trip. - Inform employees
All travelers and employees need to be informed about how their actions could inadvertently increase the risks faced by their LGBTQ colleagues. For example, in some destinations, showing support of a LGBTQ colleague could put both persons at risk. Incorporate scenarios about awareness of all profiles into your travel training and crisis management planning, so that your travelers and managers are prepared while traveling or on assignment. - Educate managers and mobility staff globally and have a well-informed point of contact for your LGBTQ staff
Ensure everyone involved with travel within your company is well-trained on how to support LGBTQ colleagues. If an emergency occurs, local staff members need to be able to assist efficiently. It is also important that your LGBTQ staff have a primary point of contact who knows how to assist in case of emergency. - Have contingency travel plans
If the worst should happen, despite all your efforts in preventing any unwanted situation, make sure you have in place a clear contingency plan that allows you to evacuate your staff promptly.
*Read also ‘Travel with pride: six steps to support your LGBTQ travelers’
- Understand the challenges
-
CWT awarded jobs creation grant driven by M&E double-digit growth
CWT was recently awarded a $450,000 grant by the Minnesota Department of Employment and Economic Development, one of only six Minnesota companies selected this year.
The grant comes from the Job Creation Fund, which targets companies that are creating high-paying jobs in the state, while making the needed capital investments to support that growth. CWT is aiming to recruit 75 people over the next three years. It’s currently renovating its leased spaces at 701 Carlson Parkway to make way for the new hires.
CWT’s renovated office space in Minneapolis Among the drivers of CWT’s growth is CWT Meetings & Events.
Since October 2018, CWT M&E has added over 50 new people, mostly based in the Twin Cities. What’s driving the recruitment? A slew of new businesses—including major new client wins and increasing demand from existing customers.
Counting among its biggest coups is the recent signing of a Fortune 10 healthcare company to a multi-year contract spanning more than 1,500 new events exclusive to CWT M&E. It’s also pursuing an aggressive strategy of organically growing its business with existing clients, among them, the titans of technology, where CWT M&E is being awarded more events and winning over more company stakeholders by building on a relationship of trust, a proven record of operational agility, and a renewed focus on creativity.
The success of these two strategies has seen CWT M&E grow 10% year-over-year and more than 400% over the last decade alone.
Tony Wagner, Vice President, Americas and South Pacific Region, CWT M&E “Our message is resonating in the marketplace,” said Tony Wagner, vice president, Americas and South Pacific regions, CWT M&E.
That message is of an organization that is attuned and responsive to an industry in rapid transition and adept at understanding the talent it needs to deliver the kind of transformative events today’s clients expect.
“We want to align the type of people we hire with the type of business coming in,” Wagner said.
This, as the industry has “evolved materially,” he added. Suppliers are consolidating. Data is becoming more prevalent and deployed in ever more sophisticated ways to measure attendee engagement and the impact of events on customers’ top-line growth. Companies, operating in a global environment, are increasingly balancing the need to take their message consistently around the world, while still being able to tailor it to a local audience and culture. All while doing so in a way that stretches their dollars to deliver an exceptional experience.
A CWT M&E-produced event for a Minneapolis-based Fortune 10 company on the Amalfi Coast With the complexity of events comes the need for more specialized talent.
“The Twin Cities is an important market for us for talent, with five of the top 25 M&E companies located in Minneapolis,” Wagner said. “Here, you have a strong, solid workforce base with the requisite industry expertise and creative mindset essential to growing the business and expanding our footprint in the community.”
Entrepreneurial, nimble, able to connect the dots and anticipate what clients need even as their needs change are some of the primary characteristics shared by those who succeed in M&E–and throughout CWT. The ability to take risks while appreciating how those risks may affect clients, coupled with being able to stay ahead of problems in a rapidly-changing environment, are also critical assets.
“These people don’t just deliver, they delight,” Wagner said. “In events, we’re a relationships business. To the extent we can be successful in developing those relationships is the extent to which our business grows.”
For CWT Meetings & Events customers overall, Wagner hopes the kind of talent CWT is drawing on today and will acquire going forward—whether in the Twin Cities or in other strongholds across the country and around the world—will demonstrate the team’s consultative and innovative mindset necessary to deliver on event and program strategy through data-driven decisions, creative design, and the execution of exceptional experiences.
Consider it the new normal in the meetings and events space—and the only path to growth.
-
Latin Flair – Manage your hotel program in LATAM like an insider
The hospitality industry in Latin America (LATAM) grew exponentially in 2018 and is expected to continue to grow through 2019. Expansion in the region includes an estimated 800+ new hotel projects. We put together tips to help you navigate the unique aspects of managing corporate travel in the region.
- Understand financial regulations. It can save you money
Taxes – VAT or IVA in Spanish (Impuestos sobre el Valor Añadido) – paid on travel can be credited against a company’s annual corporate taxes. In places like Colombia the standard VAT is 19%. You need a valid VAT or IVA invoice or a relevant customs receipt to support VAT claims and recover these savings, but not all lodging providers supply these documents.
Use your travel management company (TMC) to remind travelers about requesting a VAT compliant invoice, and to provide you, or a supplier, with all the relevant VAT recovery data. - Consider prepayment
Travelers in LATAM and other emerging markets don’t often carry credit cards. Prepayment makes travel easy for LATAM travelers, as they can rest assured that costs are covered ahead of time.
It’s important to use payment services that are globally focused and support various payment types. That way, companies can provide the same payment experience for their travelers regardless of their regional-specific needs. - Look into travel approvers
Companies operating within LATAM often take a more hands-on approach to managing travel spend. The industry – in general – is moving away from individual approvers due to its inefficiency, so there may be a need for a culture change here. What this means is more education and communication with travelers and managers in the region about how corporate policy and established booking channels can accomplish the same thing in a more efficient way. - Keep your travelers connected
Premium Wi-Fi inclusion is among the most important amenities for business travelers, yet even basic Wi-Fi isn’t always available at hotels in Latin American countries. This may be why business travelers in Mexico identified Wi-Fi inclusion as the most important determinant when choosing a hotel; more important than distance to worksite, price, breakfast inclusion and even photos of the hotel.
Many travelers won’t have data or roaming services that work when traveling into or between Latin American countries either. Making sure travelers have Wi-Fi access at their hotel. It’s extremely important in this region.
Read more tips on how to manage travel in Latin America.
- Understand financial regulations. It can save you money
-
CWT M&E and Kaplan Higher Education Academy partner to create MICE career opportunities for students
Image caption: Christopher Harris, Executive Dean, Academic & Industry Engagement, Kaplan Singapore; May Soh, VP, Sales and Market Development, KHEA; Sam Lay, Senior Director, Asia Pacific, CWT M&E; Xinling Yap, Head of SMM, Asia Pacific, CWT M&E
CWT M&E, the global meetings and events agency, and Kaplan Higher Education Academy (KHEA), part of Kaplan in Singapore, a leading private education institution, have signed an agreement to enhance employment opportunities for students in the hospitality & MICE (Meetings, Incentives, Conferences and Events) industries.
The partnership will see the two organizations give KHEA students real-life industry experience, bridging the gap between industry and academia.
“There’s a huge demand for skilled meetings and events professionals to support Singapore’s thriving MICE sector,” said Sam Lay, Senior Director for Asia Pacific at CWT M&E. “Our team in Singapore is managing nearly twice as many meetings, events and incentive trips compared to just five years ago. Our partnership with KHEA will contribute to the industry’s talent pipeline, while positioning CWT M&E as an employer of choice.”
In light of the challenges that a tight labour market poses to Singapore’s competitive edge as a MICE hub, talent development is one of the focus areas of the Singapore Tourism Board’s MICE 2020 Roadmap.
“We are glad to establish a long-term collaborative partnership with CWT M&E in Singapore,” said May Soh, Vice President of Sales and Market Development, Kaplan Higher Education Academy.“It will provide our Hospitality Services and Event Operations Diploma students the opportunity to gain hands-on, real world experience related to their field of study. This can be a valuable stepping stone to a career in the hospitality & MICE sectors. We hope to extend similar work experience programmes to benefit many more of our Diploma students.”
As part of this partnership, CWT M&E will create a job-shadowing program for around 50 KHEA students over three years. Students pursuing a Diploma in Hospitality Services & Events Operations at KHEA will be eligible to join the KHEA/CWT M&E work program alongside their regular classes.
Over a one-month work experience period, the students will support CWT M&E’s daily operations including venue sourcing, onsite support, budget entries, and supplier management. CWT M&E will also provide training opportunities for students to gain hands-on exposure to the MICE industry.
If students meet the CWT M&E recruitment criteria upon graduation, they will be given the opportunity to apply for jobs with CWT M&E.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
CWT Meetings & Events
CWT Meetings & Events (M&E) is an award-winning global corporate events management service. Representing all industry sectors, CWT M&E delivers comprehensive live, virtual and hybrid event solutions for thousands of customers every year. Ranging from end to end productions of some of the world’s largest and complex global conferences, through to intimate national teambuilding experiences.
CWT Meetings & Events established operations in Singapore in 2005, marking its entry into Asia Pacific. Singapore has since become one of the most important markets for its business globally, both in terms of organizing meetings and events for clients based here, as well as for in-bound groups.
CWT Meetings & Events is CWT’s meeting & events division.Kaplan
Kaplan in Singapore is part of Kaplan Inc., one of the world’s most diverse education providers and is the largest subsidiary of Graham Holdings, formerly The Washington Post Company. Established as one of the most respected in Southeast Asia, Kaplan is also Singapore’s most awarded private education provider for the third consecutive year, making it the “Best Private Education Institution” and the “Best Corporate Training Provider” by JobsCentral Learning Training and Education Development (T.E.D.) Awards 2018 amongst other accolades received.
To date, and across its three entities – Kaplan Higher Education Academy, Kaplan Higher Education Institute and Kaplan Learning Institute, Kaplan has students from over 35 countries worldwide, served over 65,000 graduates and awarded over 225,000 professional certificates. With over 550 academic programmes for higher learning, and professional certifications and training courses available for skills development, Kaplan provides opportunities for individuals to pursue lifelong learning. -
Time Travel – Three big tech trends that will shape the future
The travel industry has embraced new tech and trends with gusto in recent years. You name it, it’s been trialled: artificial intelligence, virtual reality, the internet of things, robots, augmented reality, chatbots, recognition tech, personalization…you get the idea.
I just had the pleasure of attending a WiTT (Women in Telecoms and Technology) event in London, designed to educate and enhance women’s careers by sharing lessons and experiences learned in members’ career development. The event focused on travel technology trends.
CWT’s Chief Technology Officer Andrew Jordan joined a panel of industry experts who delved into the tech trends they’ve pegged to reshape the travel sector.
1. Virtual reality
People have been talking about virtual reality for years, but it hasn’t exactly taken the world by storm as it was predicted to back in the early naughties. Adoption as a consumer product has largely been driven by gaming, but other industries are increasingly realizing its potential. It was clear that the adoption of VR tech in travel is still in its infancy, but a growing number of applications have been identified, such as virtual tours, VR team meetings, and as a training tool. VR’s been pegged as a big winner for the travel industry.
2. Green transportation
Clean technology for greener transport was flagged as a trend to look out for. Electric vehicles got special mention, as the tech has made huge strides since its introduction. These are more popular than ever, but emission-free automobiles still have their shortcomings.
We’re not quite there yet in terms of this tech being widely accessible and affordable for everyone, but keep your eyes peeled and you’ll probably start to notice more electric vehicles on the roads over coming years as infrastructure to support the tech rolls out, and as costs to produce these cars and batteries decreases.
3. Hyper-personalization
Travel has become an inherently personal experience, and today’s travelers don’t just want a personalized experience, they expect it. Data is the key, and using traveler data to deliver services according to preference. Do you avoid weekend travel, do you prefer aisle-seats, do you have any dietary requirements? You can expect to see the trip planning process become less fragmented, and more tailored to your needs and preferences as a traveler. Now, with advancing tech and AI by our side, we are leading clients towards an easier and simpler corporate travel experience.
When I think back 10 years to the clunky laptop and chunky blackberry I was using, it’s amazing to think how far we have come. I’m excited to see where the next 10 years will take us. Bring on more VR, green transportation, and hyper-personalization.
As Andrew Jordan so aptly put it, “Let’s see what the future holds.”
-
CWT M&E chosen as partner of FIS Alpine World Ski Championships 2021
CWT M&E, the global meetings and events agency, has been selected as the partner for the Alpine World Ski Championships 2021 in Cortina d’Ampezzo, Italy, during which ski champions from 70 countries will be competing over the course of 14 days.
“We are proud and honored to be chosen as the partner of the organizing committee, the Cortina 2021 Foundation,” said Armando Mastrapasqua, Senior Director for Egypt, Greece, Italy, and Morocco at CWT M&E. “This is a top international event of the first order, and one that inspires passion among sports fans all over the world.”
The Cortina 2021 Foundation, run by CEO Valerio Giacobbi, picked CWT M&E for its proven expertise in the area. CWT M&E already partners with Italian sports associations including the Italian Federation of Ice Sports, for whom it ran the 2018 World Figure Skating Championships in Milan, and the National Italian Olympic Committee, for whom it ran the 2018 Olympics Games in Pyeongchang. Internationally, CWT M&E has worked with CIO, UEFA and Dorna Sports.
“This is without a doubt the most important sports event taking place in Italy over the next three years – and smooth, professional organization is crucial to its success,” said Valerio Giacobbi. “The partnership with CWT M&E will meet the quality standards required by the FIS (International Ski Federation) and create an event platform that will delight the teams, the media, the sponsors – and of course the fans.”
Together with the Cortina Hotel Association, chaired by Roberta Alverà, the Cortina 2021 Foundation and CWT M&E have also signed an agreement covering the accommodation needs of participants. CWT M&E Sport, CWT’s specialist sports management outfit, will coordinate and manage the organizational aspects during the event.
“The partnership with CWT M&E and the Cortina Foundation 2021 is a source of great satisfaction for us,” said Roberta Alverà, President of the Cortina Hotels Association. “We are happy with this agreement, which will help ensure the hospitality aspects are professionally managed.”
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
-
In Human vs. Machine, CWT study finds two-thirds of travelers prefer machines when booking air travel
Research by CWT, the B2B4E travel management platform, shows that travelers prefer to manage their travel transactions digitally, via an app or browser.
69% of business travelers prefer to book their flights digitally rather than have human interactions. That continues to rise for hotel reservations (78%), ground transportation (71%), and checking-in for flights (68%). However, travelers are more receptive speaking to a person face-to-face when checking into their hotel (46%) and checking out (51%).
“Technology is becoming more and more dominant in the travel ecosystem,” said Andrew Jordan, CWT’s Chief Product and Technology Officer. “Digital interactions are taking over, so the travel industry must keep evolving to offer companies and their employees the experience they want and expect.”
Overall, Asia Pacific travelers are more likely to choose technology over personal contact – 73% prefer to book their flights digitally, versus 71% of Americas travelers and 61% of Europeans. Meanwhile, 84% of Asia Pacific travelers prefer to book hotels digitally, versus 77% of those from the Americas, and 70% of Europeans.
When it comes to checking in for their flights, travelers from the Americas are most inclined to use technology over personal contact: 73% said they prefer technology, versus 66% of Europeans and 65% of Asia Pacific travelers.
Smartphones Catching Up With Computer Screens
CWT’s research also shows that a significant percentage of travel is still booked through a computer screen – 45% in 2019 versus 53% in 2018 and 52% in 2017. But smartphones are catching up: 41% in 2019 versus 34% in 2018 and 32% in 2017. Tablets rank third with 11%, while only 2% of business travelers claim to get help from a person.
The data reveals that European travelers are most inclined to book their travel on a desktop or laptop (55%), followed by travelers from the Americas (49%) and travelers from Asia Pacific (36%).
In contrast, 53% of travelers in Asia Pacific prefer to book travel on their smartphones, compared to 40% of Americas’ travelers and only 26% of Europeans. European travelers are most inclined to use their tablets (16%) or speak to a person (3%) than travelers from the Americas and Asia Pacific, who both scored 9% and 2% respectively.
When asked how they prefer to deal with disruptions or changes, 33% of travelers overall say using a mobile app is the most effective way to do so – 37% of travelers from Asia Pacific feel that way, versus 31% of travelers from the Americas and 30% of Europeans.
The study also revealed that eight out of ten business travelers have used technology instead of physically traveling for business in the past year, with a quarter using technology five or more times instead of traveling. With 29% of travelers from the Americas answering “five times or more,” they beat Europeans (26%) and Asia Pacific travelers (22%).
“The modern business traveler wants to be able to make decisions immediately at their convenience,” said Jordan. “Companies need to empower their employees to have this control and give them the needed tools, such as mobile apps, to best equip them on their journey.”
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.