Introducing the latest myCWT product and service enhancements
Building on our digital, omnichannel myCWT platform, our new products and services will simplify travel management for you and your employees – anytime, anywhere, anyhow.
Note: Featured services may not be available in your country at this time. Please reach out to your CWT representative for more details.
Hear from Chief Product Officer, Erica Antony as she shares the key product highlights of 2024, along with the key areas driving innovation.
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2040: Baseline, Boom or Bust
As we enter an era of rapid transformation and unprecedented challenges, it is essential for travel managers, meeting & event planners, and corporate decision-makers to look ahead and frame our current strategic thinking with a clear vision of the future. Business travel and meetings and events (M&E) are poised for significant change over the next decade and a half, driven by a complex interplay of sustainability goals, technological advancements, evolving work models, and geopolitical dynamics.
In this paper to mark the 10th anniversary of our Global Business Travel Forecast, we explore, for the first time, a long-term vision of the future and potential trajectories through three distinct scenarios, each offering insights into how these forces should affect policy-making, budgeting and priorities. By examining these scenarios, we can better understand the diverse possibilities that lie ahead and the strategic imperatives required to thrive in each potential future.
Based on trajectory data analysis and interviews with industry leaders, behaviorists and climate tech founders, this forward-looking approach enables us to anticipate changes, strengthen our strategies, and make informed decisions that align long-term objectives. It is through this lens of foresight and adaptability that we can build resilience, seize opportunities, and navigate the complexities of the future.
We invite you to reflect on the insights presented, and consider how your organization can prepare for the opportunities and challenges that lie ahead. Together we can ensure that travel and meetings remain catalysts for growth, scalability and sustainable practices.
- Scenario development is both an art and a science
- Megatrends Shaping the Future of Business Travel, Meetings and Events
- Sustainability goals the new crux of corporate policy
- Technology Revolutionizes Travel Management
- Modern work models spark new travel patterns
- Changing demographics open doors to new opportunities
- Three Scenarios: Base case, boom and bust
- Future-proofing strategies
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CWT GBTA Global business travel forecast 2025
When it comes to pricing, global business travel has finally reached an enduring, higher baseline. Prices will continue to rise in 2025, but only moderately, so expect a period of normalized growth.
However, this pricing environment, one of marginal gains and price regularity, is fragile. Global leisure travel has now realized a lot of its pent-up demand, while corporate travel has been resurgent, with 2024 edging at preCovid levels.
There are many factors at play, whether its volatile oil prices, labor costs and constraints, inflationary pressures, and geopolitical factors. As this elevated baseline edges upwards, albeit marginally, travel budgets will come under increased scrutiny, especially as travel patterns and attitudes change.
It’s why business travel can’t be viewed in a silo, and the true value to an organization must be fully realized. This forecast can help with those calculations.
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Capitalize on emerging technologies in corporate travel
Technological advancements are accelerating at an unprecedented pace. How will emerging innovations like Generative AI, blockchain, and self-sovereign identity (SSI) transform corporate travel?
BTN and CWT probed global CEOs, travel managers, industry consultants and tech experts on the promises, questions, and expectations these innovations raise and how they are set to reshape traveler experience, cost control and service delivery in corporate travel and events.
Download and discover
- The technologies that will have the greatest impact on corporate travel in the next 2-5 years
- How these emerging technologies are poised to control costs, enhance service and security, and boost efficiency
- The critical challenges, opportunities, risks and roadblocks each innovation raises
- What travel managers, buyers and experts anticipate from these innovations
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Cannes: A touch of glamour and elegance for every event
Cannes, renowned worldwide for its glamorous film festival, is also a top-tier destination for premium meetings and events. Nestled on the French Riviera, this iconic city offers a perfect blend of luxury, elegance, and stunning natural beauty. Cannes provides an unparalleled setting for high-profile conferences, corporate retreats, and exclusive gatherings, making it a destination of choice for event planners seeking a unique and memorable experience. With its exceptional venues, seamless transportation links, and a variety of group activities, Cannes ensures that every event is infused with a touch of amusement and sophistication.
Recommended Venues
- Palais des Festivals et des Congrès
The Palais des Festivals is the epicenter of Cannes’ event scene, famously hosting the Cannes Film Festival. This iconic venue offers over 35,000 square meters of event space, including the grand Auditorium Louis Lumière, which seats 2,300 people. The venue’s state-of-the-art facilities and prime location on the Boulevard de la Croisette make it ideal for large-scale conferences, product launches, and corporate galas. - InterContinental Carlton Cannes
A symbol of Cannes’ luxury, the InterContinental Carlton Cannes is a historic hotel that has hosted royalty, celebrities, and world leaders. Its Belle Époque architecture and elegant ballrooms provide a stunning setting for high-end meetings and events. The Carlton’s beachfront location and panoramic views of the Mediterranean Sea add an extra layer of exclusivity, making it perfect for prestigious gatherings. - Villa Ephrussi de Rothschild
Located a short drive from Cannes, this opulent villa offers a unique venue for events that require a touch of old-world elegance. The Villa Ephrussi de Rothschild, with its beautiful gardens overlooking the sea, is ideal for intimate gatherings, luxury weddings, and high-end corporate events. The villa’s history, combined with its breathtaking views, makes it a truly extraordinary location. - Hotel Barrière Le Majestic Cannes
Positioned directly on the Croisette, Le Majestic is a beacon of luxury and sophistication. The hotel offers several exquisite event spaces, including a grand ballroom and private beach areas. Whether hosting a conference, a product launch, or a gala dinner, Le Majestic ensures an experience that blends business with the amusement and glamour that Cannes is known for.
Recommended sites
Cannes is a city filled with fascinating sites and history. A visit to Île Sainte-Marguerite, one of the Lérins Islands, offers a peaceful escape just a short boat ride from the city. The island is famous for its fort where the Man in the Iron Mask was imprisoned, adding a touch of mystery to your visit. Another must-see is the Le Suquet district, the oldest part of Cannes, where winding streets lead to breathtaking views of the city and the bay.
Cannes’ luxurious reputation isn’t just due to its film festival; the city also hosts the prestigious Cannes Lions International Festival of Creativity, a global event for those in the advertising and creative communications industry.
Villa Ephrussi de Rothschild Le Suquet old quarter Royal Fort on Island Sainte-Marguerite Connectivity and transport
Cannes is easily accessible from around the globe. Nice Côte d’Azur Airport, located just 30 minutes from Cannes, is the second-busiest airport in France, offering direct flights to and from major cities across Europe, North America, and the Middle East. The city is also well-connected by rail, with high-speed TGV trains linking Cannes to Paris in just five hours. For those arriving by sea, Cannes’ port can accommodate yachts and cruise ships, adding to the city’s allure as a playground for the rich and famous.
Recommended activities for groups
Cannes offers a variety of group activities that combine leisure with a touch of luxury. A private yacht charter is a quintessential Cannes experience, providing a day of relaxation on the Mediterranean, complete with stunning coastal views. For a more cultural experience, consider organizing a group visit to the Mougins Museum of Classical Art, where ancient artifacts are displayed alongside works by modern masters such as Picasso and Dalí. If your group enjoys the thrill of competition, a day at the Cannes-Mandelieu Golf Club offers a challenging course set against the backdrop of the Esterel Mountains and the sea.
What makes Cannes unique
What sets Cannes apart is its unique blend of modern glamour and rich heritage. The city’s reputation as a global luxury destination is well-earned, with its beautiful Mediterranean setting, historic architecture, and world-class events. Cannes’ ability to seamlessly merge business with leisure, offering a sophisticated atmosphere infused with amusement, makes it a premier choice for any event. Whether you’re hosting an international conference or an intimate corporate retreat, Cannes offers an environment where every detail is designed to impress.
Cannes combines the excitement of a bustling city with the tranquility of the French Riviera, making it an exceptional destination for premium meetings and events. The city’s world-class venues, stunning natural beauty, and rich cultural offerings ensure that every event held in Cannes is not just successful, but unforgettable.
WOWevent – Yes, we Cannes!
Launching a new corporate brand for the first time in 30 years calls for celebration—a celebration that brings 2,000 colleagues together to enjoy all that the future holds. What better place to host a party than the home of the ultimate party, Cannes. Energizing entertainment fills attendees with amusement for four exhilarating days in the sun and sand. See an impression of the event.
Months of dedication and effort culminated in this exciting moment… five days in New York, the city that never sleeps. See an impression of the event
Image credits: Adobe Stock
- Palais des Festivals et des Congrès
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Panama’s unique charm: Top venues for world-class events
Panama is rapidly emerging as a leading destination for premium meetings and events, offering a unique blend of modern infrastructure, breathtaking natural beauty, and rich cultural heritage. This dynamic country, strategically located at the crossroads of the Americas, provides the perfect setting for high-caliber conferences, corporate retreats, and exclusive gatherings. With its impressive venues, seamless transport connections, and a variety of group activities, Panama stands out as a location worthy of admiration for any event planner seeking an extraordinary experience.
Recommended venues
Panama City boasts a range of exceptional venues that cater to premium events.
- The Panama Convention Center – The largest and most modern facility in Central America, offering over 58,000 square meters of space. With panoramic views of the Panama Canal, it provides an impressive backdrop for large-scale conferences, trade shows, and corporate events. The center is equipped with state-of-the-art technology, flexible meeting spaces, and top-tier amenities, making it ideal for high-profile international events.
- Biomuseo – Designed by the world-renowned architect Frank Gehry, the Biomuseo is an architectural masterpiece that celebrates Panama’s biodiversity. The vibrant, colorful structure itself is an attraction, and its interior offers exhibition spaces that can be transformed into unique event venues. It’s perfect for receptions, gala dinners, or conferences that aim to inspire creativity and innovation. The museum’s outdoor areas, with stunning views of the Pacific Ocean and the Panama City skyline, add to its appeal.
- American Trade Hotel – Located in the heart of Panama City’s historic district, Casco Viejo, the American Trade Hotel is a boutique luxury hotel that blends colonial charm with modern sophistication. Its event spaces, including a beautifully restored ballroom and a rooftop terrace with stunning city views, are perfect for intimate gatherings, high-end corporate meetings, and cultural events.
Recommended sites
Panama is home to some of the most iconic sites in the Americas. A visit to the Panama Canal, one of the Seven Wonders of the Modern World, is a must for any visitor. The canal is an engineering marvel that has significantly shaped global trade.
Another must-see is Casco Viejo, the historic district of Panama City and a World Heritage Site, where colonial architecture meets vibrant street life, offering a unique backdrop for walking tours and cultural experiences.
Fun fact: Panama is the only place in the world where you can watch the sunrise over the Pacific Ocean and set over the Atlantic Ocean, all in one day, thanks to its unique geographical position.
Panama Canal with Cargo Ships San Blas Archipelago Casco Viejo at dusk Connectivity and transport
Panama’s connectivity is one of its strongest assets. Tocumen International Airport, known as the “Hub of the Americas,” is the busiest airport in Central America, offering direct flights to major cities across the Americas, Europe, and Asia. Panama’s extensive highway network and modern public transportation system, including the Metro de Panama, ensure that getting around the city is convenient and efficient. Additionally, Panama’s strategic location makes it an ideal meeting point for attendees from different parts of the world.
Group activities
Panama offers a wide range of activities that are perfect for group outings. For nature enthusiasts, a guided tour through the Soberanía National Park provides a chance to explore the country’s rich biodiversity, including sightings of exotic birds and wildlife. For a more adventurous group, a boat trip through the Gatun Lake and the Panama Canal, with opportunities for fishing and wildlife spotting, can create lasting memories. If your group is looking for a cultural experience, a visit to an indigenous Emberá village offers an authentic glimpse into Panama’s indigenous heritage.
What makes Panama unique
Panama’s uniqueness lies in its incredible diversity and the seamless blend of old and new. The country’s rich history, exemplified by the Panama Viejo ruins, contrasts beautifully with its modern skyline, creating a cityscape that is both historic and futuristic. The lush rainforests surrounding Panama City offer a rare opportunity to experience nature within minutes of a bustling metropolis. Additionally, Panama’s status as a global trade hub adds an international flavor to its culture, making it a melting pot of traditions and cuisines.
Panama’s combination of cutting-edge venues, rich cultural heritage, and unparalleled connectivity makes it a top choice for premium meetings and events. Whether you’re planning a high-profile conference or an intimate corporate retreat, Panama offers a location that will earn admiration from all attendees, providing them with an unforgettable experience.
WOWevent – An experience to bask in mutual admiration
You are about to set off on a trip of a lifetime. It is time to be rewarded for your success and take pride in the admiration felt from company leaders and colleagues. Panama—long admired for its famous Canal, a feat of human engineering linking the Atlantic and Pacific—is the perfect destination to savor your success while gaining inspiration for future achievements. See an impression of the event
Image credits: Adobe Stock
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Spain’s spirit of belonging: Ideal locations for high-caliber events
Spain stands out as one of the top destinations for premium meetings and events, offering a rich cultural heritage, stunning architecture, and world-class venues. From vibrant cityscapes to serene mountain retreats and amazing coastal towns, Spain provides an environment of belonging that enhances the quality of any event. The country’s excellent transportation infrastructure and diverse range of venues make it easy to host everything from intimate gatherings to large-scale conferences. With its warm hospitality and beautiful settings, Spain is an unparalleled choice for hosting high-end events. Let’s highlight a few Spanish cities that are excellent for hosting your next meeting or event: Bilbao, Malaga, Sevilla, Valencia, Vigo and Tenerife.
Valencia: A city of innovation and tradition
Valencia is a city that beautifully combines its rich history with modern innovation, making it a top choice for premium events. The Ciudad de las Artes y las Ciencias is an iconic venue, offering futuristic architecture and versatile spaces suitable for a variety of events. The complex is a masterpiece of modern design, providing a stunning backdrop for conferences, exhibitions, and corporate gatherings.
In addition to its architectural marvels, Valencia offers visitors the chance to explore the Albufera Natural Park, a peaceful retreat just outside the city, and experience the birthplace of paella with a hands-on cooking class. Valencia is easily accessible, thanks to its well-connected international airport and high-speed rail links that connect it to major cities like Madrid and Barcelona.
Bilbao: Where art and culture converge
Bilbao, known for its remarkable transformation into a cultural hub, offers unique venues that make it an ideal location for high-end events. The Guggenheim Museum is not only an architectural marvel but also a fantastic event space, blending contemporary art with cutting-edge design. The museum’s dramatic structure and extensive art collections create a truly memorable setting for gatherings.
Beyond its event spaces, Bilbao offers visitors the chance to immerse themselves in Basque culture with a visit to the Casco Viejo (Old Town) and a walk across the Zubizuri Bridge, a stunning piece of architecture by Santiago Calatrava. Bilbao’s international airport and efficient public transport system make it easy to reach, ensuring that guests can enjoy the city with ease.
Sevilla: The heart of Andalusian culture
Sevilla is a city steeped in history and tradition, making it a charming location for premium meetings and events. The Alcázar of Sevilla, a UNESCO World Heritage site, is an extraordinary venue, offering lush gardens and stunning Mudejar architecture for exclusive events. The Plaza de España is another iconic location, providing a grand and picturesque setting for any gathering.
Sevilla’s vibrant cultural scene is reflected in its famous festivals, such as Feria de Abril and Semana Santa, which add to the city’s unique character. The city is well-connected by an international airport and high-speed AVE trains, making travel to and from Sevilla both convenient and efficient.
Malaga: A gateway to luxury on the Costa del Sol
Malaga offers a perfect blend of history, culture, and modern amenities, making it a sought-after destination for high-end events. The Pompidou Centre in Malaga is a unique venue, combining contemporary art with innovative event spaces that cater to a variety of needs. The city’s rich history is also on display at the Alcazaba, an ancient fortress that offers a breathtaking setting for exclusive gatherings.
Malaga’s pleasant climate makes it a year-round destination, with beautiful beaches and a vibrant cultural scene. The city’s international airport and excellent rail connections ensure easy access, making it an ideal location for hosting international events.
Tenerife: An island of natural wonders and exclusive venues
Tenerife, the largest of the Canary Islands, provides an extraordinary setting for premium meetings and events. The Auditorio de Tenerife, designed by Santiago Calatrava, is an architectural masterpiece that offers a dramatic and unique venue for events. For something truly different, Loro Parque provides an exotic setting, where guests can enjoy a private experience amidst lush gardens and diverse wildlife.
Tenerife’s natural beauty offers a wide range of group activities, from hiking in Teide National Park to luxury yacht excursions along the coast. The island is well-connected with two international airports, ensuring that guests can easily reach this stunning destination.
Vigo: Where coastal beauty meets modern excellence
Vigo, a vibrant city in the Galicia region of Spain offers a unique setting that combines the energy of a thriving port city with the tranquility of its stunning coastal surroundings. The city boasts several top-tier venues, such as the Palacio de Congresos Mar de Vigo, which provides state-of-the-art facilities with breathtaking views of the Ría de Vigo. For a more unique experience, the Auditorio Municipal de Vigo is an extraordinary venue that blends modern architecture with cultural heritage, making it an ideal location for high-profile events.
Vigo is well-connected, with easy access to the Vigo-Peinador Airport, which offers flights to major cities in Spain and Europe, and the city’s efficient road and rail networks make it easily accessible from other parts of the country. When it comes to group activities, Vigo offers plenty of options, from sailing excursions on the Ría de Vigo to exploring the nearby Cíes Islands with their pristine beaches and rich biodiversity.
Spain’s diverse landscapes, rich cultural heritage, and exceptional venues make it an unparalleled destination for premium meetings and events. From the vibrant streets of Valencia to the artistic allure of Bilbao, the historical grandeur of Sevilla, the coastal luxury of Malaga, and the natural beauty of Tenerife, each city offers a unique experience that enhances any event. With excellent transportation links, world-class facilities, and a warm, welcoming atmosphere, Spain truly embodies a sense of belonging that makes every gathering memorable and successful. Whether you’re planning an intimate meeting or a grand conference, Spain provides the perfect backdrop for creating unforgettable moments.
WOWevent – Togetherness under the same sun
As a remarkable display of unity and celebration, our client wanted to organize events including all their 10,000 employees located in Spain. Under the inspiring slogan, “All under the same sun” the event spanned 21 Spanish cities, bringing together teams in a series of unforgettable gatherings. See an impression of the event
Image credits: Adobe Stock
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Demystifying Data: Emerging tech to empower data literacy for business users
Carbon emissioThe main issue we face is a lack of analytics expertise and data literacy. This should not come as a surprise, since becoming proficient in these areas takes years of hands-on experience. Now, tools are emerging to help bridge that gap. What are their features and how can they be implemented in a BI (business intelligence) tool?
There are three fundamental pillars to a quality reporting system. There’s comprehensive, accurate and timely data, content, which is relevant, clear, and actionable. Finally, it’s important to deploy the right tool, to manage data and content, and facilitate customization and collaboration. Anyone wanting to make data-based decisions must first have these three in good working order. Once these fundamentals are met, the next logical question is: What can I do better? And, what does better mean?
First we must recognize a wide spectrum of users or personas. On one end are the consultants, analysts, and other data nerds (like me) who love spending time in a business intelligence (BI)tool digging through data for insights. On the other end are general business users. These folks typically prefer a short synopsis of what’s happening, why it’s happening, recommendations for change, and a forecast of said change. They want quick solutions that enable smarter decisions and, frankly, would be more than happy to never log into a BI tool. In this blog we focus on the business users who make up the vast majority of BI users.
So…what does “better” mean for these business users? Up until recently the push has been for more data, more visualization, and more self-service. There is one big flaw in this—it requires users to become data and reporting experts (data nerds). This type of analytics literacy takes years of hands-on effort to perfect. Currently, there’s counsel we can provide with standard reporting content (dashboards), clean and organized data, and an accessible and efficient tool minimizing the need for reporting expertise. However, there are powerful new features which can be leveraged to bridge the expertise gap. Each of the below features are at various stages of development and have benefits and challenges for users.
Generative artificial intelligence
Throw a stone in the desert and odds are you’ll hit someone talking about the impact of AI in any given business scenario. It’s a hot topic and for good reason. There are huge upsides to integrating AI into a reporting system. Starting out, these systems will act like a new analyst straight out of university. While they might not understand the nuances of corporate travel, they will understand statistics, analysis, and content building. We are now able to ask simple, natural language questions and get an AI generated outcome. AI will go out, query data, pull in the relevant measures, attributes, and filters, and then present it visually.
Machine learning
An AI analyst can correctly infer what you mean by the key words input or be open to feedback. For example, I can ask, “What is my spend this year?” Sounds simple, but AI must infer the right data to pull.
Specifically, what is “spend?” Is it total spend? Base spend? Should it exclude voided tickets and include only originals?
What does “my” mean? Is it a specific issuing country or business unit?
What does “this year” mean? This could be a booking date, issue date, start date, or end date.
Just like we would for a new Analyst, we can now ask a question and provide iterative feedback and follow up questions so the tool can learn our preferences for future use.
Of course, while the tool is continually learning we should be in the habit of verifying output anytime an AI system is used.
AI Highlights
I, for one, am guilty of not wanting to read an email that is far too long. Instead, I ask the AI integrated into my email to summarize the long chain. This is no different than what is possible with dashboards. AI can provide us with key highlights from a report that usually requires an analytical eye and lots of patience to decipher expected or unexpected changes and the overall impact they have had on the program. Just like with machine learning algorithms, we can trust the output but must always verify.
Natural language recommendations
Part of getting good AI highlights isn’t just about getting relevant information on your desired measures, it’s about getting said information in a digestible format.
For example, to the casual user a regression analysis in Excel might as well be written in ancient Sumerian.
Caption: Regression analysis in Excel Instead, business users can now ask new tools to run analyses in which the output explains the correlation, trends, outliers, and even forecasting in basic language enabling even the most entry level user to easily grasp deep insights from their data. Some AI might even include automated charts to help visualize information.
Automated analysis
Imagine this: You open a dashboard and see that your online adoption has suddenly dropped week over week. Previously, you might pull a data extract and run a bunch of tests through the probable KPI culprits to identify the cause. Instead, we can now simply select two points on a chart and have the BI tool run a change analysis to identify both the leading causes of change and whether the change was statistically significant.
Correlation, trend, and outlier analyses are other great examples of this sort of automated analysis. My favorite is outlier analysis. It’s a great way to identify bad data or misbehaving travelers. I’ve personally seen the impact of this while showcasing it to a customer. The outlier analysis identified travelers with a higher than average spend per trip based on their distance flown and hotel nights.
Forecasting (predictive)
Forecasting is a Pandora’s box. Ultimately, applying a forecasting model is not one-size-fits-all. There are innumerous forecasting models and choosing the perfect setup for your data requires time, effort, and expertise.
While most of us do not possess an abundance of these three things, we can still apply basic models that fit most instances. The important part is a process to validate that historic predictions end up within your accuracy threshold. If you are unable to quality check the accuracy of your model, the model should be viewed as unreliable and discarded or replaced.
There is a direct correlation between the time, effort, and expertise given to build forecasting models and their accuracy. So, set your expectations based on your willingness and ability to devote yourself to these three things.
Finally, at the absolute highest level possible, there are two types of forecasting models: quantitative and qualitative. Quantitative forecasting requires hard data and number crunching. Qualitative forecasting relies more on educated estimates and expert opinions. Realistically, our best models should be a combination of the two. For example, if you only use a quantitative method and suddenly there was a global pandemic mandating all travel be stopped, your model would do a very poor job at forecasting solely on historic patterns. Instead, you would need to incorporate the recommendations of experts for more realistic outlook.
What-if (Prescriptive)
‘What-if’ scenarios and prescriptive analytics add an additional layer of complexity to the already tough task of forecasting. For most of us, this sort of advanced analytics is unfortunately out of reach.
However, we can much more easily conduct what-if scenarios looking backwards at historical data which is often an equally valuable exercise.
Many modern BI tools allow for placeholders or parameters within formulas. The result is a dashboard that allows users to toggle things like: “What would have been my total spend last month if travelers had booked online 5% more often?” or “How much would my CO2 emissions decline if I had shifted 500 trips from business class to premium economy?”
This sort of feature helps us easily quantify the impact of changes, big and small, on our most important KPIs and is critical as a point of reference when enforcing travel policies.
Maximizing the value of your travel data starts with accurate data, relevant content, and a tool that customizes insights to your needs. While data experts enjoy exploring complex data, most users prefer concise insights and actionable recommendations. Fortunately, new tools like generative AI, machine learning, AI highlights, natural language recommendations, automated analysis, forecasting, and what-if scenarios are bridging this gap to help users quickly access insights and make informed decisions. As these tools evolve, they promise to make BI more accessible and effective for everyone. Stay informed of their benefits and potential shortcomings to enhance your decision-making processes strategically.
To learn more about the opportunities, risks, and challenges of similar GenAI solutions, read Emerging Technologies in Corporate Travel.
Image credits: Adobe Stock
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From flip-flops to formal talks: Benidorm’s unique appeal for events
When you think of Benidorm, images of sun-soaked beaches, bustling nightlife, and vibrant holidaymakers might come to mind. But beyond its reputation as a top holiday destination, Benidorm has steadily become a sought-after location for meetings, incentives, conferences, and events (MICE). Home to major events like Benidorm Fest, an annual music extravaganza linked to Spain’s Eurovision selection, the renowned Low Festival, which brings together top international and national bands, and the vibrant Benidorm Pride, one of Spain’s largest LGBTQ+ festivals, Benidorm is more than just a vacation hotspot—it’s a dynamic, culturally rich city ideal for hosting memorable events. With stunning venues, excellent transport connections, and a wide array of group activities, Benidorm offers everything you need to make your next event truly extraordinary.
Benidorm boasts a variety of venues that cater to different types of events, from corporate meetings to large-scale conferences. Here are some top recommendations:
- Benidorm Palace: Known for its glitzy cabaret shows, Benidorm Palace also serves as an exceptional venue for events. The venue offers state-of-the-art audiovisual equipment, making it perfect for conferences and gala dinners. Its glamorous interior adds a touch of luxury, ensuring your event is unforgettable.
- Villaitana Wellness Golf & Business Resort: This 4-star resort offers an impressive array of meeting spaces, including a large convention center and several smaller meeting rooms. Set against the backdrop of two golf courses, it’s an ideal choice for mixing business with leisure.
- Hotel Bali: Europe’s tallest hotel, the Gran Hotel Bali, not only offers panoramic views of the city and coastline but also has extensive conference facilities. Its sky-high location makes it a memorable venue for corporate events.
- Aqua Natura and Terra Mítica: For a truly unique experience, consider hosting your event at one of Benidorm’s famous theme parks. Aqua Natura, with its water-based attractions, and Terra Mítica, themed around ancient civilizations, offer out-of-the-box venues that will leave a lasting impression on attendees.
Group activities and team-building opportunities
Benidorm’s natural beauty and entertainment options provide endless opportunities for group activities and team-building exercises:
- Water sports and beach activities: The city’s beaches are famous for their cleanliness and facilities. Organize a day of team-building with activities like paddleboarding, jet skiing, or a beach volleyball tournament.
- Boat excursions: Take your group on a boat trip to the nearby Isla de Benidorm or along the stunning Costa Blanca coastline. These excursions offer opportunities for relaxation, networking, and enjoying the beautiful Mediterranean scenery.
- Theme park adventures: Terra Mítica, Aqualandia, and Mundomar offer thrilling rides and shows that can be customized for group events. They’re perfect for mixing fun with business in a relaxed environment, or fun day out to reward employees.
- Hiking in Sierra Helada: For groups that prefer more energetic outdoor activities, the Sierra Helada Natural Park offers breathtaking views and well-marked trails. A guided hike can be an excellent way for teams to bond while enjoying nature.
- Old Town (Casco Antiguo): The charming old town, with its narrow cobbled streets and historic architecture, is perfect for a cultural excursion. The iconic Balcón del Mediterráneo, a viewpoint offering stunning vistas of the sea, is a must-visit.
- Benidorm Island: This small island is just a short boat ride away and is a great spot for snorkelling, diving, or simply enjoying the views of the coastline.
Viewpoint in the old town of Benidorm, Benidorm island in the background Outside San Jaime church in Benidorm old town View on Benidorm from the mountains Getting there
Benidorm’s accessibility is one of its many strengths as a MICE destination. The city is just a 45-minute drive from Alicante-Elche Airport, which is well-connected to major cities across Europe and beyond. Regular shuttle services, taxis, and private transfers make the journey from the airport to Benidorm seamless.
It is also well-served by Spain’s efficient public transport network, including high-speed trains from Madrid, Valencia, and Barcelona. Once in the city, attendees can easily navigate using the extensive local bus network or simply stroll through the pedestrian-friendly areas.
Sun, sand, and strategy: why Benidorm shines as a meeting destination
What sets Benidorm apart as a MICE destination is its ability to seamlessly blend work and play. The city’s vibrant energy, coupled with its world-class facilities and natural beauty, offers a refreshing alternative to more traditional conference locations. The year-round pleasant climate ensures that outdoor activities are always an option, while the variety of entertainment ensures that your attendees will be engaged both during and after event hours.
Benidorm’s dual identity as both a holiday hotspot and a business destination make it an exceptional choice for events that aim to inspire, engage, and impress. Whether you’re planning a small corporate retreat or a large international conference, Benidorm provides the perfect backdrop to make your event a resounding success.
WOWevent – One way to the future
The joyous day has come. As a professional hair stylist, you know your success comes from helping clients feel and look their best. The prospect of touching and feeling the year’s new products instills such joy knowing you have the tools to thrive. See an impression of the event
Image credits: Adobe Stock
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#Amazement in Madrid: Unique venues for unforgettable gatherings
Madrid, the vibrant heart of Spain, is a city that effortlessly blends historical charm with modern sophistication, making it an ideal destination for meetings and events. With its impressive array of venues, rich cultural sites, and excellent connectivity, Madrid promises to leave attendees in awe. Whether you’re planning a large-scale conference, an intimate business meeting, or a corporate retreat, Madrid offers a setting that will turn any event into a memorable occasion.
Recommended Venues
- IFEMA – Feria de Madrid
One of Europe’s largest convention centers, IFEMA offers over 200,000 square meters of exhibition space. It’s the go-to venue for major international conferences, trade shows, and exhibitions. With state-of-the-art facilities and a prime location near the airport, it’s a top choice for large-scale events. - Palacio de Cibeles
For an event that combines grandeur with history, the Palacio de Cibeles is a stunning option. This iconic building in the heart of Madrid now serves as the city hall and offers unique spaces for meetings, conferences, and gala dinners, all within a magnificent neoclassical setting. - La Quinta de Jarama
Located just outside Madrid, La Quinta de Jarama is a luxurious venue perfect for high-end corporate events, weddings, and private parties. Its beautifully landscaped gardens, elegant interiors, and impeccable service make it a truly extraordinary location. - Teatro Real
For a truly unique experience, consider hosting an event at Teatro Real, Madrid’s historic opera house. With its opulent decor and world-class acoustics, it’s an exceptional venue for presentations, product launches, and cultural events. - The Four Seasons Hotel Madrid
This luxurious venue seamlessly blends historical elegance with modern sophistication. Housed in a meticulously restored collection of seven historic buildings, the hotel offers a range of beautifully appointed event spaces, including grand ballrooms, intimate meeting rooms, and a rooftop terrace with stunning views of the city. Its central location in Madrid’s prestigious Centro Canalejas district ensures easy access for guests.
Recommended sites
- The Royal Palace
Madrid’s Royal Palace is one of the most impressive palaces in Europe, offering guided tours that are perfect for groups. The palace has over 3,400 rooms, making it the largest functioning royal palace in Europe. - El Retiro Park
El Retiro is Madrid’s most famous park, offering a serene escape with its beautiful gardens, sculptures, and the iconic Crystal Palace. The park was originally created as a retreat for the Spanish monarchy in the 17th century. - Plaza Mayor
The historic Plaza Mayor is a must-see, with its grand arcades and vibrant atmosphere. It’s an ideal spot for group photos and soaking up the local culture. The square has been the site of numerous historic events, including bullfights, markets, and even public executions. - Prado Museum
One of the world’s premier art museums, the Prado is home to masterpieces by Velázquez, Goya, and El Greco. It’s a great cultural excursion for groups. The Prado’s collection includes over 8,000 paintings, but only a fraction is on display at any given time. - Ginkgo Sky Bar Madrid
A chic rooftop venue, offering breathtaking panoramic views of the city’s skyline, including the iconic Gran Vía and Royal Palace. Located on the 12th floor of the VP Plaza España Design hotel, this stylish bar is perfect for unwinding after a day of meetings or hosting informal gatherings in a vibrant, upscale setting. The bar features an infinity pool, live music, and an eclectic menu of cocktails and tapas that reflect the spirit of Madrid. - Nubel Madrid
Trendy, avant-garde venue located within the Reina Sofía Museum, offering a vibrant space ideal for hosting creative events, meetings, or casual gatherings. The venue is known for its striking design by architect José Ramón Sierra and its eclectic cultural programming, including live music, art exhibitions, and culinary workshops, making it a hub for innovation and inspiration.
Royal Palace The Crystal Palace in El Retiro park Plaza Mayor Connectivity and transport
Madrid is exceptionally well-connected, both domestically and internationally. Adolfo Suárez Madrid-Barajas Airport is one of Europe’s busiest, offering direct flights to major cities worldwide. The city’s public transport system is efficient and extensive, with an easy-to-navigate metro, buses, and taxis readily available. Additionally, Madrid is a hub for Spain’s high-speed rail network, making it accessible from other major Spanish cities like Barcelona, Seville, and Valencia in just a few hours.
Recommended activities for groups
- Flamenco Show
Experience the passion of Spain with a group outing to a traditional Flamenco show. Venues like Corral de la Morería offer an authentic and electrifying performance that’s quintessentially Spanish. - Tapas Tour
Discover Madrid’s culinary delights with a guided tapas tour through some of the city’s best bars and restaurants. This is a fun way to experience local cuisine and culture in a group setting. - Bernabéu Stadium Tour
Football fans will relish a tour of Santiago Bernabéu Stadium, home to Real Madrid. It’s an exciting activity that includes a visit to the trophy room, the players’ tunnel, and even the pitch. - Cooking Class
For a hands-on experience, group cooking classes in Madrid offer the chance to learn how to prepare traditional Spanish dishes like paella and gazpacho, under the guidance of expert chefs.
What makes Madrid unique
Madrid’s uniqueness lies in its blend of historical grandeur and modern dynamism. The city’s rich cultural heritage, seen in its architecture, museums, and festivals, is paired with a thriving contemporary scene in gastronomy, fashion, and the arts. Madrid’s warm, welcoming atmosphere and its reputation for lively social gatherings make it an ideal place for networking and building connections. Additionally, the city’s strategic location in the heart of Spain, combined with its outstanding transport links, makes it accessible and convenient for events of all kinds.
WOWevent – Vivaldissimo: the night of the four seasons
Imagine that you are invited to a party, but not just any party. A baroque party inspired by Antonio Vivaldi’s The Four Seasons violin concert.
An exclusive and elegant themed evening representing Autumn, Winter, Spring and Summer, with performances by musicians, dancers, acrobats and singers.
An illustrious musical, gastronomic and artistic experience amazing 300 fortunate attendees. See an impression of the event
Image credits: Adobe Stock
- IFEMA – Feria de Madrid
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Anticipation Meets Reality: Why Cape Town is ideal for your next event
Cape Town, a city where natural beauty meets urban sophistication, has long been a top-tier destination for meetings and events. The anticipation of hosting an event in this vibrant city is well-founded, thanks to its stunning venues, rich cultural tapestry, and seamless connectivity. Whether you’re planning a corporate retreat, a large conference, or an intimate gathering, Cape Town promises a unique and unforgettable experience.
Recommended Venues
- Cape Town International Convention Centre (CTICC)
The CTICC is a world-class venue offering over 140,000 square feet of flexible space, perfect for large conferences, exhibitions, and conventions. Its modern design, cutting-edge facilities, and central location make it an ideal choice for high-profile events. - Mount Nelson Hotel
For a touch of historic charm and luxury, the Mount Nelson Hotel provides elegant meeting rooms and stunning gardens. This iconic hotel has hosted dignitaries and celebrities alike, making it perfect for exclusive events. - The Lookout
Situated at the V&A Waterfront, The Lookout offers spectacular views of Table Mountain and the ocean. This versatile venue is ideal for product launches, cocktail parties, and gala dinners, providing a unique setting that enhances any event. - Zeitz MOCAA
For those seeking an extraordinary venue, Zeitz Museum of Contemporary Art Africa (MOCAA) offers a stunning space within its historic grain silo complex. This venue is perfect for art-inspired events, receptions, and corporate gatherings.
Recommended sites
- Table Mountain
No visit to Cape Town is complete without a trip to the iconic Table Mountain. It’s not only a great backdrop for events but also offers private hire for exclusive events, various hiking trails and a cable car ride to the summit. Table Mountain is one of the New7Wonders of Nature. - Robben Island
A UNESCO World Heritage site, Robben Island is where Nelson Mandela was imprisoned for 18 years. Group tours of the island provide a deep insight into South Africa’s history. The island is also home to a large penguin colony. - Kirstenbosch National Botanical Garden
Kirstenbosch is one of the most beautiful botanical gardens in the world, located on the slopes of Table Mountain. It’s a great location for group activities like guided tours and outdoor events. Kirstenbosch was the first botanical garden to be included within a UNESCO World Heritage Site. - Boulders Beach
Known for its colony of African penguins, Boulders Beach is a unique spot for group outings. The beach’s picturesque setting is perfect for relaxation and photography.
Robben Island Shark cage diving African penguins on Boulders Beach Connectivity and transport
Cape Town is well-connected globally through Cape Town International Airport, which offers direct flights to major cities across the world. The city’s transport system includes a reliable network of buses, taxis, and ride-sharing services, making it easy for attendees to navigate. Additionally, the MyCiTi bus service provides a convenient and cost-effective way to travel between key locations, including the airport and the city center.
Recommended activities for groups
- Winelands tour
Explore the renowned Cape Winelands with a group tour that includes wine tastings, cellar tours, gourmet dining experiences, and even a sabrage class. Stellenbosch and Franschhoek are just a short drive from the city and offer some of the best wines in the world. - Shark cage diving
For an adrenaline-pumping experience, group shark cage diving tours in Gansbaai provide a thrilling encounter with great white sharks. This is a unique activity that Cape Town is famous for, and not for the faint of heart. - Cultural township tour
A guided tour of Cape Town’s townships offers a deep dive into the city’s vibrant culture and history. These tours are educational and provide an authentic experience of local life along with the opportunity to add on a CSR related activity giving something back to the local communities. - Cape Peninsula tour
A full-day tour of the Cape Peninsula, including stops at Cape Point, the Cape of Good Hope, and Boulders Beach, offers stunning coastal scenery and a chance to see local wildlife. - Safari – discover the Big Five!
A guided tour that takes you on an exhilarating journey through the South African wilderness. As the name suggests, the safari is designed to showcase the “Big Five” animals of Africa: lions, elephants, rhinos, leopards, and buffalo.
What makes Cape Town unique
Cape Town’s uniqueness lies in its breathtaking natural landscapes, rich cultural heritage, and cosmopolitan vibe. The city offers a blend of old-world charm and modern luxury, with a diverse range of venues and activities that cater to all tastes. Its ability to offer both outdoor adventures and sophisticated urban experiences sets it apart from other destinations. Additionally, Cape Town’s commitment to sustainability and its welcoming spirit make it a truly special place for any event.
WOWevent – Unforgettable experiences in Cape Town
An invitation to discover the breathtaking landscapes of South Africa immediately sets hearts racing and imaginations soaring. The anticipation of landing in Cape Town, feeling the warmth of the African sun and embarking on this extraordinary adventure is overwhelming. This isn’t just any trip; it is the trip of a lifetime. As the details began to unfold, the sense of anticipation grows exponentially.
See an impression of the event
Image credits: Adobe Stock Images
- Cape Town International Convention Centre (CTICC)
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New York #Excitement: Elevate your event with iconic venues and activities
New York City, often hailed as the “City that Never Sleeps,” is a bustling metropolis brimming with energy, culture, and excitement. As a top destination for meetings and events, New York offers an unparalleled blend of world-class venues, unique attractions, and seamless connectivity. Whether you’re planning a large conference, an intimate gathering, or a corporate retreat, NYC has everything you need to create a memorable and successful event.
Recommended Venues
- Javits Center
The Javits Center, located on Manhattan’s West Side, is one of the most well-known convention centers in the world. It boasts over 760,000 square feet of flexible space, making it ideal for large conferences, trade shows, and exhibitions. With its recent expansion, it now features a rooftop pavilion and a state-of-the-art broadcast studio. - The Plaza Hotel
For a touch of historic grandeur, The Plaza Hotel offers luxurious meeting spaces and ballrooms. Its iconic status and opulent decor make it a perfect choice for high-profile events, galas, and conferences. - The Glasshouses
Located in the Chelsea neighborhood, The Glasshouses offers modern, elegant spaces with floor-to-ceiling windows providing breathtaking views of the Hudson River and Manhattan skyline. It’s a great venue for corporate events, receptions, and social gatherings. - Cipriani Wall Street
For those seeking a unique and extraordinary venue, Cipriani Wall Street, set in a historic building with grand architecture and sophisticated ambiance, is perfect for upscale events and banquets. - Intrepid Museum Ship
Steeped in historical ambiance on a legendary aircraft carrier and set against the dramatic backdrop of the city skyline and Hudson River, the Intrepid Museum boasts 13 customizable venue spaces offering endless possibilities, from grand galas to intimate gatherings.
Recommended sites
- Central Park
Central Park, an urban oasis in the heart of Manhattan, offers countless opportunities for group activities such as guided tours, picnics, and team-building exercises. Fun fact: Central Park is the most filmed location in the world. - Empire State Building
No visit to NYC is complete without a trip to the Empire State Building. Its observation decks provide stunning views of the city and are perfect for group outings. Fun fact: The building has its own ZIP code, 10118. - The High Line
The High Line is a unique elevated park built on a historic freight rail line. It’s a great spot for group walks, art installations, and enjoying beautiful gardens and city views. - Broadway
Experience the excitement of Broadway with a group outing to one of the many world-renowned theaters. Fun fact: Broadway theaters collectively host over 40 shows at any given time.
Intrepid Museum Ship Central Park Empire State Building Connectivity and transport
New York City is one of the most well-connected cities globally. With three major airports – John F. Kennedy International (JFK), LaGuardia (LGA), and Newark Liberty International (EWR) – the city is accessible from nearly every corner of the world. The extensive public transportation system, including the subway, buses, and commuter trains, makes getting around the city convenient and efficient. Additionally, ride-sharing services and taxis are readily available, ensuring seamless travel for all attendees.
Recommended activities for groups
- Taylor-made city tours catering to diverse interests
Guided tours through the city to see the main hotspots, such as the Statue of Liberty and Ellis Island, offer a deep dive into America’s history and is a fantastic way for groups to explore together. - Museum of Modern Art (MoMA)
For a cultural experience, group tours of MoMA can provide inspiration and insight into modern and contemporary art. - Escape rooms
New York City offers several highly-rated escape rooms, such as Escape the Room NYC and Mission Escape Games, perfect for team-building activities. - Food tours
Explore the diverse culinary landscape of NYC with a guided food tour. Areas like Chinatown, Little Italy, and Greenwich Village offer rich histories and delicious eats.
What makes New York unique
New York City’s unique charm lies in its relentless energy and diversity. The city’s melting pot of cultures, languages, and traditions creates a dynamic and inspiring atmosphere. Its iconic skyline, world-class dining, and endless entertainment options ensure there’s always something to experience. Additionally, NYC’s historical significance and cutting-edge innovation make it a compelling destination for events of all kinds. The city’s ability to seamlessly blend the old with the new, the traditional with the avant-garde, ensures every visit is a unique adventure.
In summary, New York City offers an unmatched excitement and vibrancy, making it a premier destination for meetings and events. With its impressive venues, rich cultural sites, excellent connectivity, and diverse activities, NYC provides the perfect backdrop for any event, ensuring it will be both successful and unforgettable.
WOWevent – Celebrating a landmark anniversary in New York
Organized meticulously by CWT for one of our customers, this trip was not just a special occasion to celebrate the company’s 50th anniversary, but a gateway to new experiences, camaraderie and discovery.
Months of dedication and effort culminated in this exciting moment… five days in New York, the city that never sleeps. See an impression of the event
Bringing you a new limitless era to meetings and events
To find out more, contact us today.
Image credits: Adobe Stock
- Javits Center
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Beyond Paris – What do other French Olympic cities offer meeting and event planners?
As the world turns its eyes to France for the Paris 2024 Olympic Games, the spotlight isn’t just on the capital. France, with its rich cultural heritage, stunning landscapes, and world-class venues, offers many locations perfect for meetings and events. Among these, five exceptional French destinations stand out for their unique charm and suitability for hosting memorable gatherings, and also happen to host at least one the Olympic disciplines.
Tahiti
Tahiti, the largest island in French Polynesia, is set to host the surfing events for the Paris 2024 Olympics, highlighting its world-renowned waves. Known for its stunning beaches, crystal-clear waters, and vibrant culture, it provides an exotic backdrop that is sure to impress, thus offering a breathtakingly unique venue for meetings and events. The InterContinental Resort Tahiti is a top choice, offering elegant meeting spaces with panoramic views of the lagoon. For team-building activities, consider organizing a traditional Polynesian feast or a surfing lesson on the famous Teahupo’o wave.
Bordeaux
Bordeaux is one of the cities where Olympic football matches will be played out. It is famed for its exquisite wine and stunning architecture and is an ideal location for sophisticated events. The Palais de la Bourse, a grand neoclassical building, offers a majestic setting for conferences and gala dinners. For a more modern vibe, the Hangar 14 venue, located along the Garonne River, provides a versatile space for exhibitions and meetings. As Bordeaux is known as the wine capital of the world, it is a prime spot for wine aficionados. Don’t miss a visit to the Cité du Vin, a cultural facility dedicated to the world of wine, perfect for group tours and tastings.
Lyon
Lyon, a UNESCO World Heritage site, boasts a rich history and vibrant culinary scene, making it a fantastic choice for events. Lyon is often regarded as the culinary capital of France, thanks to its many Michelin-starred restaurants. The Lyon Convention Centre, found within the stunning Cité Internationale complex, offers state-of-the-art facilities for large conferences and exhibitions. For smaller gatherings, the historic Hôtel de Ville provides an elegant backdrop. Group activities can include a gourmet food tour through the city’s famous bouchons or a visit to the ancient Roman theatre in Fourvière. During the 2024 Olympics, Lyon is also hosting some of the football matches.
Marseille
Marseille, home to the Olympic sailing and football competitions, is France’s oldest city, combining a rich maritime heritage with a dynamic cultural scene. The Palais du Pharo, with its stunning views of the Old Port and the Mediterranean Sea, is an excellent venue for conferences and events. The MUCEM (Museum of European and Mediterranean Civilisations) offers unique spaces for receptions and meetings, along with fascinating exhibits. For group activities, a boat trip to the Calanques National Park or a stroll through the vibrant Le Panier district are musts. Marseille is the gateway to Provence, known for its lavender fields and charming villages.
Nice
Finally Nice, located on the French Riviera, is known for its beautiful coastline, vibrant arts scene, and luxurious venues. The Acropolis Convention Centre, with its modern facilities and central location, is ideal for large events. For a touch of glamour, the iconic Negresco Hotel offers opulent meeting spaces with a historic flair. Group activities can include a private tour of the Chagall Museum or a scenic coastal drive along the famous Promenade des Anglais. Nice is famous for its annual Carnival, one of the most important in the world, featuring elaborate parades and vibrant celebrations. This year it will also host some of the Olympic football matches.
Each of these French locations offers a distinct charm and exceptional venues, making them perfect for hosting meetings and events. Whether you seek the exotic allure of Tahiti or the sophisticated elegance of Bordeaux, France has something to offer every event planner.
Image credits: Adobe Stock
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5 steps to make travel more inclusive for everyone
There are diverse challenges for travelers with disabilities—from navigating airports and finding suitable accommodations to managing unexpected changes. Prioritizing seamless journeys, from planning to post-travel assistance, is vital to easing these challenges and ensuring smooth travel for everyone.
According to the World Health Organization, an estimated 1.3 billion people experience significant disability. This represents 16% of the world’s population, or 1 in 6 of us. This number continues to rise globally due to an ageing population, a rise in chronic health conditions and ongoing health emergencies such as disease outbreaks, natural disasters, and conflicts.
CWT’s Special Assistance services team has compiled a list of the top 5 tips to creating an inclusive and accessible travel program.
- Offer employees with disabilities greater choice. Provide accurate information and offer choice so that travelers with disabilities can make informed decisions about their trip. Consider allowances for policy violations due to accessibility requirements, such as room types, supplier selection, and trip routes that use accessible airports. Ask yourself: How can my travel policy support a satisfying travel experience for all?
- Ensure your travel management company (TMC) understands accessibility and invests in solutions that support it. TMCs who understand the unique requirements of travelers with disabilities, and invest in booking process improvements to support them, are better equipped to provide optimal travel choices, and deliver a great booking experience for all your employees.
CWT’s global accessibility repository provides our travel counselors with a single access point to supplier accessibility information, simplifying and expediting the booking process. In addition, a global profile tool allows travelers to manage their accessibility requirements directly in their profile, providing an unintrusive solution that eliminates the need for constant disclosure during every interaction. - Enhance accessibility awareness through training and education. Disability awareness training equips employees with guidance and insights into the different types of disabilities, promoting inclusive language and reducing unconscious bias. Adding this to your company’s training program gives your teams the tools they need to create and manage a more inclusive travel program.
CWT’s counselor training offers an interactive training module, delivered in three languages, includes tactical training to enhance communication and improve skills such as empathy, awareness, communicating with respect, avoiding ableist language, and building trust; reducing the anxiety experienced by many travelers. - Ensure travelers with disabilities feel acknowledged and supported. Create an inclusive environment that allows them to enjoy their business travel as much as any other traveler in your company. Provide travel tips, and a clear understanding of available accessibility features at destinations. Obtain feedback and information from your travelers. Allow them to test supplier accessibility features to verify that their offers are well-aligned with your travel program’s vision.
- Accessibility needs can be permanent, temporary, situational, or change over time. It’s important to recognize that needs can vary widely. Some travelers may have permanent disabilities, while others might experience temporary limitations due to injury or illness. Self-disclosure of needs is critical to providing the right support and encouraging employees to communicate their needs during the booking process ensures that TMCs, and the industry, can provide the right support.
Find out more about CWT’s Special Assistance services and how you can add it to your program.
Image credits: Adobe Stock
- Offer employees with disabilities greater choice. Provide accurate information and offer choice so that travelers with disabilities can make informed decisions about their trip. Consider allowances for policy violations due to accessibility requirements, such as room types, supplier selection, and trip routes that use accessible airports. Ask yourself: How can my travel policy support a satisfying travel experience for all?
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Heart of the matter: A sustainable event for a global medical device company
Brief
Corcym is a leading global medical device company, specializing in heart valves. They sought the expertise of CWT Meetings & Events, their trusted events partner for over two decades, to orchestrate a memorable and fully sustainable event. The event aimed to unite a diverse group of stakeholders, including internal staff, service providers, distributors, and guests, totaling 120 attendees.
Solution
We crafted a comprehensive strategy that aligned with the customers objectives. This included communicating sustainable goals to attendees, selecting specific suppliers and tracking event emissions. With Verona selected as the location, the environmental impact was considered for every aspect of the event, including:
- Accommodation and activities: Two hotels were selected, both within walking distance from Verona train station and nearby leisure activities.
- Transportation: Only suppliers with certifications in quality and sustainability were selected and 50% of vehicles used for transfers were electric.
- Catering: Venues selected were committed to zero-kilometer menus, referring to food that is produced, sold, and eaten locally. Excess food was donated through a partnership with Veneto Food Bank and meeting spaces included recycling containers. Bottled water was also limited with any provided being in biodegradable and compostable glass.
- Off-site activity: A presentation in Valpolicella featured locally produced wines, drawing a parallel between the durability of Corcym’s heart valves and wine aging. Committed to environmental stewardship, the winery exemplified this through their innovative packaging using lighter glass bottles and Forest Stewardship Council (FSC) certified labels and corks.
Results
Our efforts resulted in a highly successful event:
- Carbon emission results revealed a minimal footprint of just 1.144 kg of CO2, excluding CWT event organisers.
- An on-site TUV Auditor confirmed the event’s sustainability components, leading to a 2023 ISO 20121 certification.
- The event achieved a 93% overall attendee satisfaction score
Impressed with our sustainable event management, Corcym has requested two further events in Turin and Copenhagen.
“Thank you for all the work you’ve done for this event, you made it unforgettable.”
Lara Verzetti, Marketing & Services Coordinator Corcym S.r.l.
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Personally Speaking: The tech wave transforming personalization, cost control, service and more
Generative AI, Blockchain and Self-Sovereign Identity (SSI) are transforming traveler experience and service delivery. How should travel managers prepare their programs to take full advantage and avoid major risks? What’s the current state of play and future prospects over the next year and beyond?
To launch CWT and BTN Group’s industry white paper ‘Emerging Technologies in Corporate Travel’ leading tech experts dissect how these advanced technologies intersect with business travel management. Discover how these innovations are transforming travel management, enhancing traveler experiences, and driving cost savings and efficiencies.
Find out:
- How to apply GenAI, Blockchain and SSI to managed travel
- What is the reality and promise of each application
- How to prepare your program to capitalize on new tech
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