Introducing the latest myCWT product and service enhancements
Building on our digital, omnichannel myCWT platform, our new products and services will simplify travel management for you and your employees – anytime, anywhere, anyhow.
Note: Featured services may not be available in your country at this time. Please reach out to your CWT representative for more details.
Hear from Chief Product Officer, Erica Antony as she shares the key product highlights of 2024, along with the key areas driving innovation.
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2040: Baseline, Boom or Bust
As we enter an era of rapid transformation and unprecedented challenges, it is essential for travel managers, meeting & event planners, and corporate decision-makers to look ahead and frame our current strategic thinking with a clear vision of the future. Business travel and meetings and events (M&E) are poised for significant change over the next decade and a half, driven by a complex interplay of sustainability goals, technological advancements, evolving work models, and geopolitical dynamics.
In this paper to mark the 10th anniversary of our Global Business Travel Forecast, we explore, for the first time, a long-term vision of the future and potential trajectories through three distinct scenarios, each offering insights into how these forces should affect policy-making, budgeting and priorities. By examining these scenarios, we can better understand the diverse possibilities that lie ahead and the strategic imperatives required to thrive in each potential future.
Based on trajectory data analysis and interviews with industry leaders, behaviorists and climate tech founders, this forward-looking approach enables us to anticipate changes, strengthen our strategies, and make informed decisions that align long-term objectives. It is through this lens of foresight and adaptability that we can build resilience, seize opportunities, and navigate the complexities of the future.
We invite you to reflect on the insights presented, and consider how your organization can prepare for the opportunities and challenges that lie ahead. Together we can ensure that travel and meetings remain catalysts for growth, scalability and sustainable practices.
- Scenario development is both an art and a science
- Megatrends Shaping the Future of Business Travel, Meetings and Events
- Sustainability goals the new crux of corporate policy
- Technology Revolutionizes Travel Management
- Modern work models spark new travel patterns
- Changing demographics open doors to new opportunities
- Three Scenarios: Base case, boom and bust
- Future-proofing strategies
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CWT GBTA Global business travel forecast 2025
When it comes to pricing, global business travel has finally reached an enduring, higher baseline. Prices will continue to rise in 2025, but only moderately, so expect a period of normalized growth.
However, this pricing environment, one of marginal gains and price regularity, is fragile. Global leisure travel has now realized a lot of its pent-up demand, while corporate travel has been resurgent, with 2024 edging at preCovid levels.
There are many factors at play, whether its volatile oil prices, labor costs and constraints, inflationary pressures, and geopolitical factors. As this elevated baseline edges upwards, albeit marginally, travel budgets will come under increased scrutiny, especially as travel patterns and attitudes change.
It’s why business travel can’t be viewed in a silo, and the true value to an organization must be fully realized. This forecast can help with those calculations.
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Capitalize on emerging technologies in corporate travel
Technological advancements are accelerating at an unprecedented pace. How will emerging innovations like Generative AI, blockchain, and self-sovereign identity (SSI) transform corporate travel?
BTN and CWT probed global CEOs, travel managers, industry consultants and tech experts on the promises, questions, and expectations these innovations raise and how they are set to reshape traveler experience, cost control and service delivery in corporate travel and events.
Download and discover
- The technologies that will have the greatest impact on corporate travel in the next 2-5 years
- How these emerging technologies are poised to control costs, enhance service and security, and boost efficiency
- The critical challenges, opportunities, risks and roadblocks each innovation raises
- What travel managers, buyers and experts anticipate from these innovations
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Peak Squeeze: Surviving air travel in the holiday season
“It’s the most wonderful time of the year,” goes the chorus of the Andy Williams holiday hit.
Those lyrics may not ring true if you’re flying over the December holiday season.
In the U.S alone, 2.9 million travelers are expected to fly on Dec. 26 and 27. That’s in addition to the 2.4 million who travel on U.S airlines on a normal day, according to Airlines for America. The organization estimates that 47.5 million passengers will fly on U.S. airlines over the 18-day winter holiday travel period from December 19 through January 5.
Tighter squeezes are expected across Europe and Asia too. It’s a time of year when passengers laden with snowboards, gift and tired children fill the terminals. Here are three ways to get through it without leaving your good spirits at the check-in desk.
- Be the early bird that catches the flight
The first flight of the day is often the cheapest and comes with the added bonus of shorter lines at security. If there’s a cancellation, you’re more likely to be re-booked on a flight departing the same day.
If you’re not booked on an early flight, get to the airport early anyway. It’s preferable to peruse your holiday photos with a coffee than to be twitching in line for security.
f you’re traveling for work, make sure that alerts are at your fingertips. Download the necessary apps like myCWT. - Pack like a navy seal, not Santa
It’s peak season. Overhead compartments will be packed like a kid’s stocking on Christmas morning. Airlines have their own size restrictions so be sure to check their website for carry-on requirements.
Carry on board only what you require and organize your fully-charged devices in a bag with compartments. It’s worth investing in a great carry-on bag. In the battle of knees, elbows, and chunky knitwear, you’ll need easy access to your survival kit. Make sure you have entertainment easily available. Bring a good book or download your favorite films and episodes to your laptop before you leave to the airport. They will come in handy in case of delays, too. - Be a pick-up artist
Don’t rely on hailing a cab when you land. Pre-book hotel pick-up, taxi service or car rental before you take off to your destination. Make sure you give your transport service your flight details so they can check for delays and have phone numbers to hand in case your plans change.
Image credits: Adobe Stock
- Be the early bird that catches the flight
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That winning feeling – What a year of award ceremonies says about the future of CWT M&E
“It is when we are in transition that we are most completely alive,” said author William Bridges.
True to the saying, CWT Meetings & Events underwent a major change in 2019, coinciding with a record number of awards including:
- Global agency of the year, C&IT, UK
- Best Incentive award, Heavent, France
- SITE Crystal award for best CSR-led event, US
- CMI 2019
- Best Event Awards, Italy
The leading global player in the meetings and events sector – delivering over 100 meetings and events every day – recently announced the restructuring of its leadership team under Derek Sharp, to deliver its new global operating model for customers.
As 2019 draws to a close, we catch up with Derek Sharp to ask him what the awards say about CWT Meetings and Events. Here’s what he says:
We’re coming together
I love the fact that awards came from across the business. It’s not just that the UK is doing well, the US is doing well or that we’re only doing well in the pharma space. Recognition from multiple countries across multiple industry groups and for different types and sizes of meetings and events, reinforces the fact that the business as a whole is performing wonderfully. The team is coming together to bring the best of CWT to our customers, wherever they are.
Our strategy is working
I see 2019’s award wins as validation that the strategy we’ve been pushing is yielding results. We worked to break down silos by region and by country and leverage best practices in creative, live events, incentives – to build consistency and best-in-class capabilities. The range of wins indicates that our strategy is working for the business as a whole, as opposed to one part of it.
CWT Meetings & Events is a truly global agency
We compete against big players but we also compete against niche players, either by market or by type of program. These include incentive houses and some excellent creative brand agencies. The thing I’m really proud of is that we’re being recognized for excelling across all of those dimensions. We’re able to compete across the spectrum with our products and services and the market is starting to recognize us either for individual events that have gone really well or for largest agency by revenue.
Creativity is nothing without operations
After a recent win in the Nordics, we received great feedback from a major global retail chain that makes me incredibly proud of our team. “It feels like coming home,” our client said, calling us the most innovative partner they have worked with.
The format of our RFP matched the retailer’s instruction manual: Segment A slotted into segment B. It was creative and eye-catching, and – crucially – backed by solid execution.
We demonstrated our capabilities, shaped the art of the possible, and opened their eyes to something they hadn’t seen. Then we introduced them to the operations team in Sweden and The Netherlands. They said “There was no disconnect between the sales story and the operations story. They matched perfectly”. We managed to capture and combine the strategy, will to win, technology, creative design, disruptive thinking, consistency in delivery, sensitivity towards a huge global brand and the balance between sales and operations.
Not only do we have a unique story but we’re delivering on it and getting recognition that we’re doing something different.
We’re ready for 2020
We’ve been working this year to adjust our operating model to offer scalable services with a focus on bringing the best of CWT to all of our customers. You’ll see more and more of that. We will build on the successes. Whether it’s a major customer that’s engaging with us for a strategic meetings management program or a regional or local customer that has specific needs around events or incentives, you’re going to see a noticeable difference to what we can bring as a global agency.
The degree of change we have experienced to move from regional to a truly global operating model has caused pressure in parts of the organization. The fact that we’ve weathered that and are on record to have one of the best years in terms of industry recognition says so much about our team.
1,400 people out there have come together and rallied around a concept of creating a better business going forward and delivering to the customer in the meantime. I’m proud of how far our team has come and the potential for us to do even greater things for our customers in the future.
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Gift of time: What the holidays can teach us about well-being
With the holiday season on the horizon, even the most ardent workaholics will be forced to slow down for a day or two. And that’s not a bad thing.
A report by CWT Energy, Resources and Marine (ERM) division found that only 52% of C-suite and senior executives surveyed say their organizations have traveler health and safety programs in place. Yet, in the energy, resources and marine industries, wellbeing is critical.
“The energy, resources and marine industries have long been leaders in understanding and addressing health and safety for their traveling workforce, not least because of the complexities ERM travelers uniquely face en route to, and when they arrive at, their often-remote destinations,” says Raphaël Pasdeloup, Senior Vice President and Global Head of CWT ERM.
Whether you’re a crew member on an offshore oil rig or you work at a desk, here are three ways the holiday period can set you up for improved health and well-being.
- Feel the benefits of sleep
With the click of your ‘Out of Office’ button comes relaxation that extends beyond a slap-dash weekend of doing chores. Lazy mornings remind us what proper sleep can do to our sense of optimism and clarity.
According to the Sleep Council, a UK-based organization that looks at building awareness around the benefits of good sleep, long-term sleep deprivation can lead to chronic illness
Avoid regular late nights by implementing good habits. Make sure your bedroom is the right environment (cool, dark and quiet), avoid excess caffeine and alcohol, and replace screen-time by falling asleep with a good book. - Take stock of your mental health
Take a moment to evaluate your life in 2019 and look at ways to prioritize self-care in 2020. Ask yourself: “what energized me and what drained me?” Look at ways to do more of the things that energized you and less of the things that depleted your sense of well-being. That might mean booking a holiday to do what you love like a yoga or writing retreat, start seeing a counselor or book dinners with people who inspire and friends you haven’t seen in a while. - Check that your company has policies in place
The start of a New Year is the ideal time for your company to implement changes at your company to build an organizational culture that values and supports the well-being of traveling employees. There isn’t a one-size-fits-all formula. Find out more about how your company can prioritize well-being in 2020 Vision: A close look at the health of traveling employees.
Image credits: Adobe Stock
- Feel the benefits of sleep
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Caring: How one of our core values empowers us to make a difference
When we say our people here at CWT are “committed professionals who love to help”, we are describing much more than just their devotion to take care of the travelers that depend on us every day. Across all of our regions and within every function of CWT, our colleagues illustrate an amazing sense of caring and a strong dedication to the communities in which they work and live.
Whether it is providing students in Mexico with the supplies they need to stay in school or raising funds in China to offer families the support necessary to rise from poverty, our people are empowered and driven to lead dozens of community involvement activities throughout the year.
The amazing ways in which CWT employees partner with NGOs and charities to make a difference in so many lives fill us with pride. We continuously look for opportunities to further support and challenge them to create even greater impacts, and they always answer the call.
This was illustrated again through the 2019 Carlson Community Giving Campaign in the US, which reached record levels of generosity for the third straight year. Participation in employee contributions and volunteerism increased by 23% over 2018, resulting in crucial support for our partner organizations to address difficult challenges in the areas of anti-human trafficking, the environment, education, health, and many more.
Additionally, involvement in the global Campaign’s Employee Choice Grants program doubled this year. Through dozens of nominations and thousands of votes, employees from across the globe were eager to choose ten community organizations that would each be recommended to receive a US$5000 grant from the Carlson Family Foundation.
As a new year approaches, we reflect on how grateful we are for our people and the caring spirit they exhibit each day, and we look forward to ways they will continue to express that spirit for the benefit of our communities in 2020.
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CWT expands NDC-dedicated team with new appointment
CWT, the B2B4E travel management platform, today announces the appointment of Charlie Sullivan as Head of Product of its dedicated Air Distribution team. Working closely with, and reporting to, Erik Magnuson, CWT’s VP of Air Distribution Capabilities, he and the team are collectively responsible for leading the assessment, strategy, and delivery of CWT’s next generation distribution capabilities.
“As a senior product and commercial leader within the travel industry, Charlie brings a keen understanding of the needs of all stakeholders to our newly established team, and he will add further laser-like focus to our operation as we continue to develop next generation, airline distribution proficiencies, including New Distribution Capabilities,” said Magnuson.
Immediately prior to his appointment, Charlie was responsible for the NDC Transformation Program at Travelport, where he spent 10 years in a number of roles, including Head of Global Commercial Operations and Vice President of Supplier Operations. Before that, he was Senior VP and GM of e-Commerce for Worldspan.
He holds an MBA from the Kellstadt School of Business, DePaul University, and a BS from Northern Illinois University.
Charlie’s appointment follows that of Inna Kizenkova in September, as CWT assembles global talent for its specialist team dedicated to developing next generation airline distribution capabilities. Formally established in August 2019, the team is focused on delivering CWT’s brand promise through collaborative partnerships with airlines, GDSs, OBTs and other technology providers leveraging new and existing distribution technology paradigms.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
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Plugged in: What do business travelers expect from their tech?
The most recent iteration of the GBTA Traveler Sentiment IndexTM yielded more positive results. The latest release also yielded some interesting findings on technology.
While talk of technology in business travel tends to dwell on the future, our study found that traveler sentiment today is still greatly influenced by technologies that we all take for granted.
The importance of connections
Let’s start with a simple example. Imagine traveling alone in an unfamiliar place with an important meeting tomorrow. You may want to review notes, check last-minute details and coordinate with teammates. An erratic Wi-Fi signal can quickly become the bane of your experience.
In fact, about eight in ten travelers spend an hour or more working off hotel room Wi-Fi. Two-thirds of respondents spend an hour or more using Wi-Fi for leisure purposes like connecting with their families.
It’s no wonder that 87% of employees still report regular access to Wi-Fi as a top driver of satisfaction when traveling for work. Despite this, GBTA found only about half of travel managers actually gather vendor technology information such as hotel Wi-Fi speed during RFPs.
Travel security for data
A downside of this high Wi-Fi consumption in hotels is the increased exposure to networks with lower security.
Only one-third of travelers reported using a VPN when accessing the internet in their hotel rooms, and just over half of travelers reported exercising more caution in hotels than their office when accessing sensitive information.
Although the proliferation of HTTPS websites and the availability of encryption and cyber-security tools have made using Wi-Fi safer at hotels, you should still instruct travelers to only access sensitive personal and corporate information through a VPN or secure channels while traveling.
The “Innovations” travelers really want
Responses to the most anticipated hotel innovation show how much travelers crave convenience and an uninterrupted experience. Mobile check-in, service requests, keycards, and streaming services all scored highly.
Half of travelers also said they’d like to be able to control their room via their mobile app. That may mean adjusting the temperature before arriving to a freezing cold room or closing the curtains and turning the light off from the comfort of bed.
But, before hotels adopt the internet of things, they must get the basics right. When it comes to technology, travelers are still most interested in in-room laptop and phone chargers.
This is an easy fix for hotels. They can supply commonly-used laptop and phone chargers, or go out and buy some adapter units. Today it’s acceptable for travelers to forget a razor and show up to meetings with a little scruff, but they cannot show up with a dead laptop.
For travel managers, providing packing tips can help. You may even want to write out a starter packing list that travelers can use. For your more frequent travelers, suggest having a “go bag” or “bug-out bag” ready.
Silent sentiment influences
People expect issues with flights, but not getting an instant push-notification about it is inexcusable. Be sure your travelers are using apps that can alert them of itinerary changes and security-related issues.
You will also want to ensure travelers have an app that they can easily book travel in. Although most travelers still book through their laptop, road warriors will greatly appreciate it if you put a quick and easy-to-use booking tool in their pocket.
Clear displays with amenity call-outs along with search results that take corporate policy, proximity to worksite and traveler preferences into account are the keys to a great corporate booking tool.
Although we all get excited about the idea of hotels with robot cleaning services, automatic check-ins and Star Trek style touchscreen room panels, the reality is that travelers would rather stay in hotels with strong fundamental technologies that ease their transition from office to hotel.
For travel managers, technology is also more about creating a seamless experience than a futuristic one. This is good news because that puts more capability and technology in your hands to support traveler needs.
Image credits: Adobe Stock
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Celebrating human rights day: Why SDGs should be included in all CSR strategies
Each year, we commemorate Human Rights Day by celebrating the UN adoption of the Universal Declaration of Human Rights on 10 December 1948, and calling for all companies to place Human Rights at the center of their CSR and sustainability programs.
At CWT, we are proud of our commitment to upholding human rights across all operations, and our efforts to advance the Sustainable Development Goals (SDGs) that foster these rights across the globe.
Today, we interview Françoise Grumberg, CWT’s Global Responsible Business and Diversity & Inclusion Vice President, to learn more about the SDGs and how all companies can incorporate them into their business activities.
What are the Sustainable Development Goals (SDGs)?
In 2015, all 193 Member States of the United Nations adopted a 15-year plan for overcoming the largest economic, social, and environmental challenges facing the entire planet. The 17 SDGs are a crucial component of this agenda, as they define the aspirations to be reached by 2030 and call for the worldwide action needed from governments, businesses, and civil society to achieve them.
Why do businesses need to be involved?
The scale and scope of these global goals are unprecedented and require action from all sectors in order to be obtained. At the recent UN Summit on SDGs, world leaders called for a “Decade of Action” and shared responsibility from all actors as the only way to successfully meet these objectives for all. Companies large and small, and in every country, have a crucial role to play in this agenda.
Why should a company choose to advance the SDGs?
The business case for developing and implementing activities that help achieve the SDGs includes a wide range of benefits for each company, such as:
- Alignment to SDGs provides a solid framework on which to create, manage, and communicate CSR and sustainability components that are understood and respected by customers, investors, and other stakeholders around the world.
- Innovation in corporate sustainability solutions helps companies meet the growing demand for these solutions and attract and retain the workforce that values the priority placed on sustainability and CSR.
- Achievement of SDGs creates societies with fewer risks, develops emerging markets, and increases the educated and skilled workforce, all resulting in stronger environments in which to do business.
What are some ways that CWT incorporates the SDGs into its Responsible Business strategy?
We have selected the following six SDGs and supporting targets that we believe CWT is best positioned to address. You can read more about our specific efforts and activities tied to these SDGs within our Annual Responsible Business Report, as well as how they are aligned to each of our Responsible Business domains.
SDG 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Education is one of the focus areas of our 3E community involvement strategy (with Emergencies and Essential Needs), resulting in dozens of employees giving, volunteerism, and company donations to support education projects across the globe each year.SDG 5: Achieve gender equality and empower all women and girls
From our “Understanding Unconscious Bias” trainings to the CWT Executive Leadership Team and employees’ signings of the UN Women Empowerment Principles, gender equality has long been a guiding force here at CWT.SDG 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
We provide quality employment and economic growth through our human resources, human rights, and business performance. And with the leadership of our Anti-Human Trafficking Task Force, CWT has become a global force in combating modern slavery in all its forms.SDG 10: Reduce inequality within and among countries
Through actions like our non-discrimination trainings, we strive to promote equal opportunities for all. We hold ourselves to high standards of conduct and maintain a zero-tolerance stance on any forms of discrimination and harassment at CWT.SDG 13: Take urgent action to combat climate change and its impacts
With our annual Environmental Awareness Week, CWT employees are informed about the many ways they can contribute throughout the year to help reach our environmental objectives. Additionally, we offset the carbon emissions of many internal events and roll out local initiatives across the globe to reduce our carbon footprint.SDG 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
We join our parent company, Carlson, which has worked for more than 20 years to bring a stop to human trafficking. CWT recently provided expertise for the new ECPAT training module to raise awareness in the travel and meetings and events industries, donated $100,000 to the World Childhood Foundation to help end the exploitation and abuse of children, and worked with Thorn in leading a “hackathon” to improve the organization’s abilities to find victims and bring traffickers to justice.Where can other companies learn more about the SDGs and what they can do to help achieve them?
Provided by the United Nations, the Sustainable Development Goals Knowledge Platform is a robust resource on everything SDG-related. As the world’s largest corporate social responsibility initiative, the UN Global Compact provides toolkits and information to assist in embedding these goals within CSR strategies and initiatives.
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Help fight human-trafficking at your event
Events professionals can help fight human trafficking too – read our white paper to discover more about:
- What is human trafficking?
- How to look for signs as it happens in ‘plain sight’
- The reason this impacts meetings and events
- How to train staff to watch for key signs
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Future Ready: Three Cs of managing travel in 2020
Air, hotel and ground predictions for 2020 come with global uncertainties. Between the climate crisis, Brexit and trading disputes, the outlook is foggy to say the least. But challenges, they say, aren’t stop signs. They are guidelines. Here are three Cs to consider when managing travel in 2020.
- Choice – Travelers are more likely to book their flights, hotels and ground transportation in your preferred channels if you offer them the kind of options they would find elsewhere. Include options such as ride-hailing and “sharing economy” accommodation providers in your travel program.
- Communication – In uncertain times, it’s critical to keep channels open. Update your travelers on geopolitical events that might affect their travel plans, including practical information, such as changes in passport or other entry requirements. Ensure they’ve downloaded an app that corresponds to your program and updates them regularly, like myCWT.
- Clarity – “It’s critical buyers have the whole picture view of their travel program,” says CWT’s Richard Johnson, Senior Director Solutions Group EMEA, “This means you need consistent, consolidated data, which is captured through the right booking channels or multiple channels.”
Advances in data analysis help prepare travel managers for sudden change, helping them to improve the efficiency of their program and offer a better service to the travelers by understanding detailed patterns.
2020 is set to be an interesting year for anybody managing travel. Whether the ride proves to be smooth or bumpier than anticipated, there are ways to prepare and even opportunities in this most uncertain of global outlooks.
For detailed insight and analysis, download the 2020 Global Travel Forecast.
Image credits: Adobe Stock
- Choice – Travelers are more likely to book their flights, hotels and ground transportation in your preferred channels if you offer them the kind of options they would find elsewhere. Include options such as ride-hailing and “sharing economy” accommodation providers in your travel program.
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Unclear and present danger: How organizations are responding to safety needs of women and specific employee populations
Luanda, Angola
It was nearly 15 years ago, and Anne Bridgman was about to embark on her first solo trip to the West African country of Angola as a young executive for a major oil and gas company. Angola had just announced national elections in late 2006, after 27 years of civil war.
In preparing for her trip to the capital, Luanda, Anne underwent a series of training—from precautions against malaria to kidnap training—and was told that upon arrival, she’d be escorted by an armed guard in an armed vehicle to her hotel.
“By the time I’d actually arrived in Angola, I was terrified,” Bridgman recalled.
Bridgman was then working in a sector known as ERM, or energy, resources and marine, where workers typically travel to high-risk and remote locations by nature of the business. Safety and security training are run as standard protocol. The stakes are arguably higher for women and employees from the LGBTQ community who may find themselves not just in unfamiliar, but potentially dangerous or outright hostile territory. An SAP-Concur survey of business travelers found more than three in four female business travelers have experienced some sort of harassment when traveling, while 85% of LGBTQ employees changed their travel itineraries out of concern for their safety.
Organizations within ERM, recognizing the particular needs of certain traveling employee populations, are engaged in a balancing act to provide information and training specific to them without necessarily calling them out.
Many years later, and after working across multiple sectors, Anne is back with ERM, now as director at CWT ERM Customer Group. She recalled that the numerous safety and security training she received then as a first-time female traveler were important and needed, but also became so daunting as to nearly overshadow the purpose of the trip, which was, of course, for a business meeting.
Fast-forward to today, and organizations are not just grappling with safety and security issues, but also their traveler’s overall health, including mental health, and well-being, the focus of this year’s CWT ERM report. Woke or not, companies are increasingly working to respond to the needs of women and those in the LGBTQ community, while avoiding the twin traps of information overload and/or over-segmentation.
“It’s about how do we get the right information to the right people at the right time,” she says. At the same time, “if there was a separate policy for men than women, that would be a bit of a problem. It’s like having a VIP and general traveler policy.”
The balancing act is real. Consider that some safety and security advice typically given to women should instead apply to all. An example would be advice on wearing expensive jewelry. This shouldn’t be limited to just women, it should be for everybody.
The goal, Bridgman said, is to work towards a solution where traveling employees, through technology, such as an app, have the ability to customize travel-related information based on one’s specific gender, orientation, age, etc., and marry those with their destination to bring up only information, guidelines, training, and policies that are pertinent to their set of variables. An added plus is the anonymity this provides for those who may be uncomfortable declaring their sexual orientation to their employers or to be labeled as someone with disability.
“If traveling employees have something on their mobile phone and are able to look something up specific to you that nobody else knows about, where you can say, ‘I know what I’m doing, I’m safe. This is what I need to do.’ That would be super helpful,” Bridgman said.
Back in Luanda, after days of locking herself in her hotel room, a colleague of hers asked Anne whether she’s seen the city. When she said no, the colleague went quiet, and then said, “I’m going to take you to dinner on the beach. You need to see this place.”
And they did.
“It was amazing,” Bridgman said. “I had so much training and so much prep that I was so, so scared to the point of ridiculous—spraying within an inch of myself. Experiencing the city you are traveling to for business is part of the information and training you bring back to your workplace.”
Image credits: Adobe Stock
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CWT Meetings & Events announces the appointment of divisional leaders for new global operating model
CWT Meetings & Events (M&E), the global meetings and events division of CWT (the B2B4E travel management platform), announces the restructuring of its leadership team under Derek Sharp, with six global positions to match and deliver its new global operating model for customers:
- Kari Wendel, VP Strategic Customers
- Ian Cummings, VP Commercial
- Saskia Gentil, VP Global Sales and Marketing
- Nathan Brooks, Global Lead of Supplier Management
- Cristina Scott, VP Global Operations
- Stuart Whatley, Head of Product and Technology Strategy
“As the leading global player in our sector, we continue to set the benchmark as we deliver over 100 meetings and events every day of the year,” said Derek Sharp, Senior Vice President and Managing Director, CWT Meetings & Events. “And, as customer needs dictate more globally scalable products and services, CWT is well positioned to deliver our industry leading solutions around the world – with creativity, consistency and great ROI.”
The focus of the six divisional structures is as follows:
- Strategic Customers:
Headed by Kari Wendel, Vice President of Strategic Customers, this group will include CWT M&E’s top accounts, including many Strategic Meetings Management (SMM) accounts.
- Local, Multinational and Regional Customers:
Led by Ian Cummings, Vice President of Commercial, this group will deliver the full portfolio of M&E services (e.g., SMM, Events, Incentives, Group Air, etc.) and account management best practices across the globe at the local, multinational and regional levels.
- Global Sales and Marketing:
Led by Saskia Gentil, Vice President of Global Sales and Marketing, who will add to her current portfolio of global sales, global marketing.
- Global Supplier Management:
Headed by Nathan Brooks, Global Lead of Supplier Management, who will continue to lead CWT M&E’s global supplier strategy, with a focus on growing the preferred supplier base and to drive more business to preferred suppliers.
- Global Operations:
Led by the newly-joined Cristina Scott, Vice President, Global Operations, the goal is to ensure the highest level of discipline in how CWT M&E operates globally.
- Product and Technology Strategy:
Led by Stuart Whatley, Head of Product and Technology Strategy, who joined the M&E team to develop more robust product and technology roadmaps and partnership strategies in the meetings and events space.
Recent industry accolades for M&E include being recognized with a SITE Crystal Award for Most Impactful Effort Toward Corporate Social Responsibility; being C&IT’s Global Agency of the Year Award (for the second successive year); inclusion in the CMI 25 list (for the 10th year in a row); and taking top spot in C&IT’s leading 50 UK event agencies.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
CWT Meetings & Events
CWT Meetings & Events (M&E) is an award-winning global corporate events management service. Representing all industry sectors, CWT M&E delivers comprehensive live, virtual and hybrid event solutions for thousands of customers every year. Ranging from end to end productions of some of the world’s largest and complex global conferences, through to intimate national teambuilding experiences.
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Sydney – Explore Australia’s dynamic business hub
Take a trip to the Southern Hemisphere and experience meetings and events in Australia. Few cities possess the visual wow-factor with glorious harbors, golden sandy beaches, and all-year-round warm temperatures. Between the dynamic cultural experiences, urban way of living, and the roaring restaurant scene, Sydney will give attendees an experience they will love. Can you see yourself here?
Why select Sydney?
Australia is one of the highest-ranked and leading global hubs in the Asia Pacific region. Sydney is a sought after destination for global meetings and events. The metropolis provides a remarkable choice of venues, hotels, and meeting locations for all industries, ready to ignite a creative spark, making it a favourite destination for event planners. It also holds the largest economic value within Australia, encouraging many local and global communities to come together to drive innovation and new business. Finally, yet importantly, it offers the ability to surpass all objectives with vast local expertise.
Where to host in Sydney?
With Sydney being an extremely cosmopolitan city, you can easily find the right venue to connect people with ideas, bringing your event to life, or reaching new heights with your meetings. The metropolis boasts over 1,000 unique venues, ranging from classic boardrooms right through to extravagant dining rooms and social venues. Discover a few innovative contenders to host your next event:
1. Sydney Opera House
Capacity: 6,000 attendees
Sydney Opera House is one of the UNESCO World Heritage treasures but also reigns as a modern-day Australian symbol. As one of the leading performing arts venues, it introduces a sense of creativity to every event hosted. From large-scale events right through to intimate seminars, the Sydney Opera house is the perfect masterpiece to make your next event truly unforgettable.
2. Sydney Olympic Park
Capacity: From 40 to 7,000 attendees
If you are looking for a well-rounded venue, then look no further. The Sydney Olympic Park caters to small groups within the trio of on-site hotels providing adaptable function spaces, welcoming seminar, and training rooms. For grand events, the Sydney Show ground is the perfect space to transform into exquisite gala dinners, awards evenings, product launches, and more.
3. Beachside Dojo
Capacity: 180 attendees
Selecting an event space in Sydney would not be complete without a beach side contender. Nestled away from the salt and sand resides the Japanese influenced alfresco event space, with panoramic views of the Pacific Ocean. It is a perfect spot for private dining events and conferences with a vast number of beautifully designed spaces to choose from, with additional space for a post-event cocktail soirée too.
Getting to sydney
With the American Airlines Group & Meeting Travel program, passengers can travel together in large groups of 10 or more to explore this popular destination in Australia. Take advantage of group fares and special pricing for a meeting, conference and incentive travel. Enjoy several key benefits, such as discounts for both premium and economy cabins and improved seating assignments, making it easier to keep your group seated together.
Plus, American Airlines’ Group & Meeting Travel program offers you more flexibility with block fares that provide guaranteed prices and allows your group to hold space up to 11 months in advance. In addition, the zone tariffs guarantees fares from various geographical zones of departure, and provides meeting & conference discounts that accommodate large groups traveling for business.
It is time to host your next meeting or event in Sydney.
This edition of See Yourself Here is proudly sponsored by:
Insider insights
Michelle Sargent, Director, Australia, CWT Meetings & Events:
Sydney’s melting pot of multiculturalism means the culinary offerings are some of the best in the world. It offers versatile venues, which cater to all needs from harbor views, rooftop bars, harbor cruises, beach side dining, and five-star properties. The MICE opportunities are only limited by your imagination. Sydney will wow those looking for an awe-inspiring incentive or conference destination.
With the recent addition of Sydney’s brand new International Convention Centre, major hotel groups such as Marriott and Accor have earmarked Sydney for new five-star hotels, including the W Sydney scheduled to open in early 2021.
The harbor city also offers a wide array of team building activities such as the Sydney Harbour Bridge Climb, Yachting regattas, and MasterChef challenges.
This stunning destination will not disappoint and is the perfect location for any demographic and industry sector.