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Strategic Meetings Management

What is Strategic Meetings Management?

Strategic Meetings Management is the management of enterprise-wide meetings processes, spend, volume, standards, suppliers and data to achieve measurable business objectives that align with an organization’s strategic goals. It’s just like travel management for meetings.

What is the value of Strategic Meetings Management?

Do you want greater visibility into meetings and events spend? Are you concerned about risk mitigation and increasing ROI? Are your meetings and events driving business decisions? These are just a few of the areas where the use of Strategic Meetings Management (SMM) elevates program performance to new levels.

Companies without a SMM program have a variety of roles organizing meetings, uncoordinated tasks and incomplete data scattered throughout their organization. Existing processes are manual, supplier contracting, and payment practices are not well managed. Everyday tasks such as planning meetings, sourcing venues, managing suppliers, and signing contracts need to be streamlined. Through the use of SMM, you’ll get better visibility and control of your process, spend and data while reducing costs and strategically approaching how your meetings are managed.  

The benefits of Strategic Meetings Management

  • 10-25% average negotiated savings 
  • Time and resource savings through driving efficiencies
  • Removal of duplication and confusion, through use of a systematic approach
  • Mitigated risk across contracting, supplier management, and payment practices
  • Quality customer care and commitment to responsible business
  • Simplicity and flexibility through a lead agency model 

What makes us unique?

Beyond SMM – Thinking outside the wheel

Our SMM services and strategies are driven by three guiding principles which are centered around Total Meetings Management and our three SMM guiding principles of infrastructure, governance and administration.

We are challenging the status quo by elevating our SMM approach to provide solutions that answer our clients’ unique needs to reach Total Meetings Management. By establishing the right organizational structure to support the strategy, oversight to drive changes and adoption, and processes for the day-to-day operation and support, you are on your way to the next in-class SMM that achieves your goals.

The highly experienced team of Certified Meetings Professionals working in our unique SMM Center of Excellence delivers an industry-leading service to our clients around the world, working across industry sectors while supporting the optimization of global, regional and local programs.

Strategic Meetings Management wheel