Get an understanding of what your travelers’ want
The key words to succeed in addressing travelers individually are “traveler segmentation”. This approach gives you a better understanding about the different types within your business.
Traveler profiling allows you to specify your employee messages and maximize your travel program. There are different breeds of business travelers that are starting to shift lines from what we would have traditionally expected. Technology, millennial global trotters and evolving expectations means it’s time to decode what these new tribes might look like.
Business Traveler Tribes
Why profiling can help your program
The key words to succeed in addressing travelers individually are “traveler segmentation”. This approach helps to profile travelers and gives you a better understanding about the different types within your business.
So why do so many organizations squeeze their employees into a one-size-fits-all box and wonder why their policy is ignored and their program compromised?
All your travelers are different
Traveler profiling allows you to specify your employee messages and maximize your travel program.
There are different breeds of business travelers that are starting to shift lines from what we would have traditionally expected. Technology, millennial global trotters and evolving expectations means it’s time to decode what these new tribes might look like.
Why understanding each individual traveler should be on your to do list
It’s safe to assume that each individual traveler in your organization has different needs, expectations and preferences when they travel for business. However, it’s also safe to assume the majority of programs segment their employees by the usual data sets – gender, age and job level… have you tried profiling employees based on a wide variety of data giving numerous profiles that are unique to your business?
Me, my data and I
At CWT we use three sets of data to give you a clearer picture of each individual traveler:
- Information from us the TMC
- Expense data
- HR data
This helps create profiles for different traveler types to give you a better understanding of what kind of travelers your company has.
Sneak preview of one of the tribes found in your ebook:
Collaborative FOMOs – The ultimate networking traveler
Characteristics: The Collaborative FOMOs (Fear Of Missing Out) can be found in middle-management. They are engaged, use travel for maximum collaboration and enjoy business trips. This tribe is using technology to the max and searches for all available resources to stay well informed. They value the human element over a commoditized and impersonal experience.
What is important to them: These travelers are not very picky when it comes to accommodations as long as they have a place to work and a great wifi connection. The collaborative FOMO tribe covers a whole spectrum of traveler types from those who want a travel manager or TMC on 24/7 speed-dial, to those who will quite happily turn to an app, a website or a virtual assistant to resolve an issue.
