Brief
- Originally scheduled as a 3.5-day meeting for sales leaders
- With COVID-19 guidelines limiting event sizes in the host state of Minnesota, client wanted other solutions to bring the sales team together
- As the pandemic continues to unfold, we consulted with the client to convert the annual event to a hybrid meeting
Solution
- Hosted a 2-day hybrid meeting, broadcasting from the main stage to regional hubs with virtual accessibility
- Developed an extensive mobile app to encourage engagement and networking
- Mailed gift bags to all attendees before event to increase excitement
Result
- More than 600 attendees joined the meeting in-person and digitally
- Livestreamed from one main stage and 5 regional hubs
- Mobile app engagement was huge success with attendees sharing photos on the social wall before and during the event
- 50% year-over-year savings from previous in-person event