Objective
A renowned French chocolatier wanted to take 60 employees and pastry chef/confectioner clients on a journey into the heart of artisanal chocolate production country—Peru. The once-in-a-lifetime experience aimed to reinforce employees’ company pride, build business-to-business client loyalty and create camaraderie among all involved.
Solution
CWT Meetings & Events designed an incentive event that would unite attendees over a common passion—chocolate— and offer educational and team building opportunities.
At the La Quemazon cacao cooperative, attendees learned about farming from the people who cultivate the cocoa used in the chocolatier’s products.
The group later spent time relaxing and exploring the ancient ruins of Machu Picchu, the Incan capital of Cuzco, the Sacred Valley of the Incas and the historic capital of Lima.
Results
The event accomplished the client’s objectives: it strengthened the company’s brand image and loyalty with clients, who saw the quality of its raw ingredients firsthand.
It also enhanced employees’ relationships with those clients and growers, while reinforcing their company pride. With that kind of dedication, it’s no surprise that the French chocolatier ranks among the 20 best workplaces with more than 500 employees.
Lastly, it earned CWT Meetings & Events 2 prestigious Les Grands Prix KRéA awards.
Quick facts
- Strengthened corporate image as a renowned chocolate authority
- Increased client loyalty by providing a firsthand look at the origins of its raw ingredients
- Boosted employees’ knowledge and company pride through a once-in-a lifetime experience
- Created unique teambuilding opportunities and long-lasting camaraderie among attendees
- Earned 2 Les Grands Prix KRéA awards