Home » Insights » Driving savings and efficiencies with a double conference

Driving savings and efficiencies with a double conference

|

Objective

Following a business merger, a banking software company was looking to communicate its new strategy and product messaging to key audiences. Firstly, the client wanted to reach 300 new customers across Europe, in order to drive sales of newly launched products. Secondly, they needed to share the same strategy with 400-strong global sales team members, provide sales training and further insight of the recognition program for the year ahead, overall motivating all sales attendees to sell more.

Challenge

The company appointed CWT Meetings & Events to deliver two exceptional events. Both required keynote and breakout sessions, exhibition space, and networking opportunities with the software company’s executives. The event brief was to deliver a memorable, flawless attendee experience with high level production values and five-star service.

The CWT Meetings & Events team offered end-to-end solutions and was responsible for the entire program. Services included venue sourcing, contracting, attendee and payment management, event production, content creation, gala dinners and onsite delivery. All this was provided with one point of contact for the client, making the whole process simple.

Results

More than 800 customers and sales staff attended the events. Feedback from the sales teams showed excellent product knowledge scores following the training and many commented it was their favorite global sales event.

“The client was delighted that both events ran smoothly, the  experience for customers and staff was top quality, and this freed the client to concentrate on delivering their own messages to the attendees” said CWT M&E account manager.

During the planning process, budget savings were requested.  CWT Meetings & Events was able to deliver the quality experience requested with budget reduced by 12 percent. Additionally,  through cost avoidance and negotiation, savings of 18 percent of total final spend was secured. Savings were equivalent to 130 percent of the management fees applied to deliver the project.

Quick facts

  • Attendance passed expectations
  • 88 per cent of customers scored the event experience excellent or good and 90 percent  would return the following year
  • The number of targeted sales leads from the event was over-achieved
  • Budget reduced by 12  percent
  • Savings were  equivalent  to 130 percent of the  management  fees applied to deliver the project
Quotation mark