CWT, the B2B4E travel management platform, announces partnership with Timeshifter® – The Jet Lag App®. Timeshifter gives business travelers the ability to create their own personalized jet lag avoidance plans based on sleep pattern, chronotype*, itinerary, and personal preferences – such as pre-travel adjustment, or the use of melatonin for even faster adaptation.
“As a frequent business traveler, I know the jet lag routine all too well. I tend to be tired, awake, and hungry at the wrong time, and it can be difficult to recover from a trip,” said Patrice Simon, CWT’s Vice President of New Product Development. “We are thrilled to offer an innovative solution that empowers traveling employees with personalized jet lag plans to increase their productivity during business meetings abroad.”
Jet lag is a very common culprit of efficient job performance, family disruption, and good health while traveling across multiple time zones, and 93% of passengers traveling on long-haul flights said they struggle with jet lag, according to a study by Conde Nast Traveler. Timeshifter is founded on real sleep and circadian neuroscience. Based on 63,607 questionnaires collected from travelers using Timeshifter, only 3.62% struggled with jet lag when the advice is followed.
Timeshifter is developed with Associate Professor at Harvard Medical School, Dr. Steven Lockley. Dr. Lockley has worked for more than a decade applying circadian science to NASA astronauts to alleviate their jet lag and improve sleep and alertness when training overseas as well as helping to shift their sleep rhythms prior to shuttle launches.
Timeshifter is available to CWT clients around the world that want to include a jet lag solution in their travel program.
*A person’s chronotype is the propensity for the individual to sleep at a particular time during a 24-hour period.
CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, we deliver sustainable, tailored solutions that help organizations connect, engage, and thrive in an evolving world. Our myCWT platform integrates advanced technology with human expertise to simplify travel and enhance traveler and attendee experiences. Extensive global coverage, seamless data integration, AI-driven analytics, and carbon-conscious travel tools enable businesses to optimize their travel and meetings programs while delivering measurable value.
With 150 years of industry experience and a deep commitment to partnership, CWT collaborates with clients to shape the future of business travel and events, making them more efficient, responsible, and impactful.
About Timeshifter
Timeshifter® – The Jet Lag App® – is developed with world-renowned scientists, based on the latest research in sleep and circadian neuroscience. The same technology used by astronauts and elite athletes to perform at their best, is now available to you. With Timeshifter, you can get personalized jet lag plans based on your sleep pattern, chronotype, itinerary, and optional preferences such as pre-travel adjustment or the use of melatonin for even faster adaptation. Timeshifter incorporates a real-world Practicality Filter™, ensuring that the advice is realistic and easy to follow; there is also a unique Quick Turnaround® feature for business travelers who want to be at their best during short business trips that are not long enough to allow full adjustment. An intuitive notification system provides the simple yet powerful advice, even while in-flight.